About the role
Location: INS Towers, BKC, Mumbai (On-site)
Organization: Champak Magazine – Delhi Press
Department: Marketing / Digital
About Champak Champak is one of India’s most loved children’s brands, inspiring generations through stories, puzzles, knowledge, and values. As we expand our digital presence, we are looking for a Social Media Copywriter who can translate Champak’s legacy into sharp, modern, and engaging digital communication while remaining sensitive to children and parents.
Role Overview The Social Media Copywriter will be responsible for crafting high-impact copy across Champak’s social media platforms. This includes writing hooks, captions, campaign lines, scripts, and CTAs that strengthen brand recall, drive engagement, and support marketing objectives.
Key Responsibilities Social Media Copywriting
- Write engaging, crisp, and brand-aligned copy for platforms such as Instagram, Facebook, YouTube, and WhatsApp.
- Create strong hooks, captions, reel/video scripts, headlines, and CTAs.
- Adapt tone and messaging for children, parents, and educators, while maintaining brand safety.
Campaign & Brand Communication
- Write copy for brand campaigns, contests, launches, and special initiatives.
- Support paid and organic social campaigns with persuasive copy.
- Contribute to brand taglines, recurring series names, and campaign messaging.
Brand Voice & Consistency
- Maintain Champak’s warm, playful, trustworthy, and child-friendly voice.
- Ensure consistency in messaging across platforms and formats.
- Follow brand guidelines and editorial standards strictly.
Content Ideation & Collaboration
- Collaborate with designers and social media managers to ideate content concepts.
- Translate magazine stories, characters, puzzles, and themes into digital-first copy.
- Participate in content calendar planning and brainstorming sessions.
Editing & Quality Control
- Proofread all copies for grammar, clarity, and tone.
- Ensure cultural sensitivity, age appropriateness, and factual accuracy.
- Incorporate feedback quickly and manage revisions efficiently.
Performance Awareness
- Understand basic social media metrics such as engagement, reach, saves, and clicks.
- Optimize copy based on what works and audience response.
Qualifications & Skills
- Bachelor’s or Master’s degree in English, Journalism, Mass Communication, or related fields.
- 2–5 years of experience in social media copywriting, digital content, or brand communication.
- Excellent command of English; working knowledge of Hindi is a plus.
- Strong understanding of social media platforms, formats, and trends.
- Ability to write short-form, impactful copy that drives action.
- Creative, detail-oriented, and deadline-driven.
- Experience with children’s brands, education or publishing is an advantage.
Preferred Candidate Profile
- A strong sense of brand voice and storytelling.
- Can balance creativity with responsibility in child-centric communication.
- Comfortable working in fast-paced, campaign-driven environments.
- Collaborative, curious, and proactive.
To Apply Please share your resume along with social media writing samples at: jobseditorial@delhipress.in
Subject line: Application – Social Media Copywriter
About Delhi Press
Delhi Press was established in 1939 by late Mr. Vishva Nath. The Caravan, an English literary magazine, was launched in the following year and became an immediate success, enjoying wide readership in the country. In 1945, Sarita, a Hindi monthly magazine was launched. Over the years, the group has launched a number of magazines that have been just as successful : Mukta, Champak, Grihshobha, Woman's Era, Suman Saurabh and Saras Salil. In 2008, the group has launched three new magazines and acquired two established titles. Today, it publishes 32 magazines in 9 languages. Recently added Nimallara Manasa and Butti magazines in Kannada. Infrastructure The company's corporate office is located in central Delhi. There are 12 regional offices in various state capitals across the country that serve as distribution centres and as editorial and advertising offices. All the magazines of Delhi Press are printed in company-owned state-of-the-art printing facilities. Delhi Press has, in fact, always been a pioneer in implementing the latest printing technology. Distribution Delhi Press commands the most highly integrated distribution network in India amongst magazine publishers. The group maintains direct contact with more than 3000 distributors and agents. There are 12 company owned distribution offices in various state capitals.
About the role
Location: INS Towers, BKC, Mumbai (On-site)
Organization: Champak Magazine – Delhi Press
Department: Marketing / Digital
About Champak Champak is one of India’s most loved children’s brands, inspiring generations through stories, puzzles, knowledge, and values. As we expand our digital presence, we are looking for a Social Media Copywriter who can translate Champak’s legacy into sharp, modern, and engaging digital communication while remaining sensitive to children and parents.
Role Overview The Social Media Copywriter will be responsible for crafting high-impact copy across Champak’s social media platforms. This includes writing hooks, captions, campaign lines, scripts, and CTAs that strengthen brand recall, drive engagement, and support marketing objectives.
Key Responsibilities Social Media Copywriting
- Write engaging, crisp, and brand-aligned copy for platforms such as Instagram, Facebook, YouTube, and WhatsApp.
- Create strong hooks, captions, reel/video scripts, headlines, and CTAs.
- Adapt tone and messaging for children, parents, and educators, while maintaining brand safety.
Campaign & Brand Communication
- Write copy for brand campaigns, contests, launches, and special initiatives.
- Support paid and organic social campaigns with persuasive copy.
- Contribute to brand taglines, recurring series names, and campaign messaging.
Brand Voice & Consistency
- Maintain Champak’s warm, playful, trustworthy, and child-friendly voice.
- Ensure consistency in messaging across platforms and formats.
- Follow brand guidelines and editorial standards strictly.
Content Ideation & Collaboration
- Collaborate with designers and social media managers to ideate content concepts.
- Translate magazine stories, characters, puzzles, and themes into digital-first copy.
- Participate in content calendar planning and brainstorming sessions.
Editing & Quality Control
- Proofread all copies for grammar, clarity, and tone.
- Ensure cultural sensitivity, age appropriateness, and factual accuracy.
- Incorporate feedback quickly and manage revisions efficiently.
Performance Awareness
- Understand basic social media metrics such as engagement, reach, saves, and clicks.
- Optimize copy based on what works and audience response.
Qualifications & Skills
- Bachelor’s or Master’s degree in English, Journalism, Mass Communication, or related fields.
- 2–5 years of experience in social media copywriting, digital content, or brand communication.
- Excellent command of English; working knowledge of Hindi is a plus.
- Strong understanding of social media platforms, formats, and trends.
- Ability to write short-form, impactful copy that drives action.
- Creative, detail-oriented, and deadline-driven.
- Experience with children’s brands, education or publishing is an advantage.
Preferred Candidate Profile
- A strong sense of brand voice and storytelling.
- Can balance creativity with responsibility in child-centric communication.
- Comfortable working in fast-paced, campaign-driven environments.
- Collaborative, curious, and proactive.
To Apply Please share your resume along with social media writing samples at: jobseditorial@delhipress.in
Subject line: Application – Social Media Copywriter
About Delhi Press
Delhi Press was established in 1939 by late Mr. Vishva Nath. The Caravan, an English literary magazine, was launched in the following year and became an immediate success, enjoying wide readership in the country. In 1945, Sarita, a Hindi monthly magazine was launched. Over the years, the group has launched a number of magazines that have been just as successful : Mukta, Champak, Grihshobha, Woman's Era, Suman Saurabh and Saras Salil. In 2008, the group has launched three new magazines and acquired two established titles. Today, it publishes 32 magazines in 9 languages. Recently added Nimallara Manasa and Butti magazines in Kannada. Infrastructure The company's corporate office is located in central Delhi. There are 12 regional offices in various state capitals across the country that serve as distribution centres and as editorial and advertising offices. All the magazines of Delhi Press are printed in company-owned state-of-the-art printing facilities. Delhi Press has, in fact, always been a pioneer in implementing the latest printing technology. Distribution Delhi Press commands the most highly integrated distribution network in India amongst magazine publishers. The group maintains direct contact with more than 3000 distributors and agents. There are 12 company owned distribution offices in various state capitals.