Senior Manager, Digital Marketing – Strategy & Value Realization
Top Benefits
About the role
Job Description
What is the Opportunity?
Help drive the next wave of growth of RBC’s digital front door—our public-facing owned digital channel. As Senior Manager, Digital Marketing – Strategy & Value Realization, you will support translating the channel’s vision into actionable roadmaps, build winning business and investment cases, and relentlessly track value delivered across our transformation and BAU portfolio.
You’ll operate at the nexus of strategy, analytics, and execution—turning insights into prioritized initiatives and quantifiable business and customer outcomes to ensure ensuring operational excellence, speed to market, and alignment to our broader digital transformation agenda.
What will you do?
Transformation Roadmap Development
- Consolidate strategic inputs (e.g., CX research, analytics, regulatory mandates, competitive scans) to inform a rolling 12-18-month roadmap for digital marketing capabilities and experiences
Business Case Leadership
- Partner cross-functionally to build robust pro-formas for new capabilities of the public site platform (e.g., experimentation tooling, content management capabilities)
Performance Storytelling & Opportunity Identification
- Synthesize complex data into concise, executive-ready narratives that highlight progress, lessons learned, and next bets
- Proactively identify new areas of opportunities to explore or execute
- Coach the team on tying backlog items and in-flight items to measurable value and how it ties back to both financial impact and customer experience impact
People and Talent Growth
- Help build a bench of future leaders ready to step into broader strategic roles
- Inspire cross-functional collaboration and guide teams through complexity—bringing creative energy, strategic focus, and a customer-first mindset
What do you need to succeed?
- 8 to 12+ years in digital marketing, strategy, product/business management, finance or transformation within complex, matrixed environments
- Previous experience or strong understanding of human-centred design principles for customer-facing digital experiences and business-facing solutions
- Demonstrated success building business cases and tracking post-launch value
- Mastery of OKR frameworks, financial modelling and analytics stacks (e.g., GA4).
- Strong business acumen with the ability to interpret and act on reporting and performance data to drive continuous improvement and measurable impact.
- Previous experience leveraging digital analytics platforms
- Strong relationship-building capabilities with a track record of influencing senior stakeholders and cross-functional teams.
- Excellent communication, presentation and storytelling skills while leveraging financial, channel and customer insights.
- Strong organizational, program and time management capabilities.
- Strategic thinker with excellent interpersonal skills to work across functions and businesses.
- Previous experiencing leading and managing a team
- Ability to clearly distill technical concepts to non-technical stakeholders
- Growth mindset with the resilience and discipline to drive outcomes
- Comfort navigating complex enterprise environments, managing through ambiguity, and driving outcomes with creativity, discipline, and resilience.
- Previous experience, knowledge, or willingness to learn about the digital experience and digital marketing landscape.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
- Opportunities to build close relationships with clients.
RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
- Drives RBC’s high-performance culture
- Enables collective achievement of our strategic goals
- Generates sustainable shareholder returns and above market shareholder value
#LI – POST
Job Skills
Adaptability, Critical Thinking, Decision Making, Emerging Technologies, Group Problem Solving, Information Technology Trends, Interpersonal Relationship Management, Long Term Planning, Oral Communications, Organizational Change Management, Strategic Thinking
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-26
Application Deadline:
2025-11-01
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Senior Manager, Digital Marketing – Strategy & Value Realization
Top Benefits
About the role
Job Description
What is the Opportunity?
Help drive the next wave of growth of RBC’s digital front door—our public-facing owned digital channel. As Senior Manager, Digital Marketing – Strategy & Value Realization, you will support translating the channel’s vision into actionable roadmaps, build winning business and investment cases, and relentlessly track value delivered across our transformation and BAU portfolio.
You’ll operate at the nexus of strategy, analytics, and execution—turning insights into prioritized initiatives and quantifiable business and customer outcomes to ensure ensuring operational excellence, speed to market, and alignment to our broader digital transformation agenda.
What will you do?
Transformation Roadmap Development
- Consolidate strategic inputs (e.g., CX research, analytics, regulatory mandates, competitive scans) to inform a rolling 12-18-month roadmap for digital marketing capabilities and experiences
Business Case Leadership
- Partner cross-functionally to build robust pro-formas for new capabilities of the public site platform (e.g., experimentation tooling, content management capabilities)
Performance Storytelling & Opportunity Identification
- Synthesize complex data into concise, executive-ready narratives that highlight progress, lessons learned, and next bets
- Proactively identify new areas of opportunities to explore or execute
- Coach the team on tying backlog items and in-flight items to measurable value and how it ties back to both financial impact and customer experience impact
People and Talent Growth
- Help build a bench of future leaders ready to step into broader strategic roles
- Inspire cross-functional collaboration and guide teams through complexity—bringing creative energy, strategic focus, and a customer-first mindset
What do you need to succeed?
- 8 to 12+ years in digital marketing, strategy, product/business management, finance or transformation within complex, matrixed environments
- Previous experience or strong understanding of human-centred design principles for customer-facing digital experiences and business-facing solutions
- Demonstrated success building business cases and tracking post-launch value
- Mastery of OKR frameworks, financial modelling and analytics stacks (e.g., GA4).
- Strong business acumen with the ability to interpret and act on reporting and performance data to drive continuous improvement and measurable impact.
- Previous experience leveraging digital analytics platforms
- Strong relationship-building capabilities with a track record of influencing senior stakeholders and cross-functional teams.
- Excellent communication, presentation and storytelling skills while leveraging financial, channel and customer insights.
- Strong organizational, program and time management capabilities.
- Strategic thinker with excellent interpersonal skills to work across functions and businesses.
- Previous experiencing leading and managing a team
- Ability to clearly distill technical concepts to non-technical stakeholders
- Growth mindset with the resilience and discipline to drive outcomes
- Comfort navigating complex enterprise environments, managing through ambiguity, and driving outcomes with creativity, discipline, and resilience.
- Previous experience, knowledge, or willingness to learn about the digital experience and digital marketing landscape.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- Opportunities to do challenging work.
- Opportunities to build close relationships with clients.
RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
- Drives RBC’s high-performance culture
- Enables collective achievement of our strategic goals
- Generates sustainable shareholder returns and above market shareholder value
#LI – POST
Job Skills
Adaptability, Critical Thinking, Decision Making, Emerging Technologies, Group Problem Solving, Information Technology Trends, Interpersonal Relationship Management, Long Term Planning, Oral Communications, Organizational Change Management, Strategic Thinking
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-26
Application Deadline:
2025-11-01
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I****nclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.