Vice President of Sales - Commercial & Industrial
Top Benefits
About the role
Why Wakefield Canada?
Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We're growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast. Competitive comp. Executive benefits. Real influence.
Let's build something great—together
About Wakefield Canada
Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.
Position Summary
Wakefield Canada is seeking a dynamic and strategic Vice President of Sales – Commercial & Industrial to lead and inspire a national sales organization. This executive role will be responsible for driving profitable growth, expanding market share, and building a high-performance sales culture focused on customer success, accountability, and strategic execution.
As the steward of the Wakefield and Castrol brand sales engine, you will shape and execute a winning strategy to deliver against ambitious revenue goals and long-term business objectives. You'll bring vision, structure, and inspiration to a talented sales team, fostering a culture of excellence, innovation, and continuous improvement.
Key Responsibilities
Sales Leadership & Strategy:
- Develop and execute Wakefield's national sales strategy aligned with corporate goals and the premium positioning of the Castrol and Wakefield brands.
Team Development & Culture:
- Lead, coach, and develop a high-performance sales team; instill a culture of accountability, collaboration, and results-oriented mindset.
Customer & Channel Management:
- Strengthen relationships with key Commercial & Industrial distributors, HD OEMs, Fuel Resellers, and strategic accounts. Optimize channel strategies to drive growth and customer satisfaction.
Performance Management:
- Implement KPIs, reporting tools, and performance frameworks to monitor and drive sales effectiveness, pipeline health, and revenue targets.
Market Intelligence:
- Stay ahead of industry trends, competitive activity, and customer needs to proactively adapt sales approaches and deliver differentiated value.
Cross-Functional Collaboration:
- Partner with Marketing, Supply Chain, Finance, and other internal teams to ensure strategic alignment and customer-centric execution.
Qualifications
- 10+ years of progressive sales leadership experience, ideally in the Commercial & Industrial lubricants industry or related sectors.
- Proven track record of building, scaling, and leading high-performing sales teams across a national footprint.
- Strategic thinker with strong analytical skills and the ability to execute in a fast-paced, performance-driven environment.
- Exceptional leadership, communication, and relationship-building skills.
- Deep understanding of B2B sales, channel distribution, and value-based selling models.
- Bachelor's degree in Business or related field.
- Passion for Commercial & Industrial industry is an asset.
Join a purpose-driven, Canadian-owned company where you'll lead with a team that moves fast, and makes a real impact—backed by a global brand and competitive executive rewards
About Castrol - Wakefield Canada Inc
At Wakefield, Excellence is not a destination, it defines our journey.
Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive, commercial heavy-duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.
With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and innovative solutions to more than 5,000 customers in all segments.
Wakefield Canada Inc. is recognized as a Platinum Member with the Canada’s Best Managed Companies program. This accomplishment puts Wakefield amongst the best-in-class of Canadian owned and managed companies, demonstrating clear strategy and vision, capability, and commitment to talent.
Vision • We deliver Excellence through the power of OneWakefield Mission • We believe our PEOPLE and our CUSTOMERS define our success. • We create exceptional customer experiences and innovative lubricant solutions every day.
Values • We approach every day with a CUSTOMER-FIRST philosophy • We lead with QUALITY • We foster a culture of INNOVATION • We recognize the value of OUR PEOPLE • We commit to the SAFETY of our people, customer and environment
Why Join Us?
Our culture fosters a workplace that values and respects people from diverse backgrounds and enables its employees to do their best work.
We are a proud sponsor and supporter of Canadian Tire Jumpstart and The Hospital for Sick Children through a variety of charity events and donations.
Wakefield provides a very competitive total compensation and benefits package including a strong base pay level, variable incentive program, paid vacation and sick time, comprehensive extended health and dental coverage, Company Contributed Pension Plan, Group RRSP Savings Plan, Health and Wellness Programs, and Education and training support and more.
Vice President of Sales - Commercial & Industrial
Top Benefits
About the role
Why Wakefield Canada?
Lead. Grow. Make an impact.
Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We're growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast. Competitive comp. Executive benefits. Real influence.
Let's build something great—together
About Wakefield Canada
Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.
Position Summary
Wakefield Canada is seeking a dynamic and strategic Vice President of Sales – Commercial & Industrial to lead and inspire a national sales organization. This executive role will be responsible for driving profitable growth, expanding market share, and building a high-performance sales culture focused on customer success, accountability, and strategic execution.
As the steward of the Wakefield and Castrol brand sales engine, you will shape and execute a winning strategy to deliver against ambitious revenue goals and long-term business objectives. You'll bring vision, structure, and inspiration to a talented sales team, fostering a culture of excellence, innovation, and continuous improvement.
Key Responsibilities
Sales Leadership & Strategy:
- Develop and execute Wakefield's national sales strategy aligned with corporate goals and the premium positioning of the Castrol and Wakefield brands.
Team Development & Culture:
- Lead, coach, and develop a high-performance sales team; instill a culture of accountability, collaboration, and results-oriented mindset.
Customer & Channel Management:
- Strengthen relationships with key Commercial & Industrial distributors, HD OEMs, Fuel Resellers, and strategic accounts. Optimize channel strategies to drive growth and customer satisfaction.
Performance Management:
- Implement KPIs, reporting tools, and performance frameworks to monitor and drive sales effectiveness, pipeline health, and revenue targets.
Market Intelligence:
- Stay ahead of industry trends, competitive activity, and customer needs to proactively adapt sales approaches and deliver differentiated value.
Cross-Functional Collaboration:
- Partner with Marketing, Supply Chain, Finance, and other internal teams to ensure strategic alignment and customer-centric execution.
Qualifications
- 10+ years of progressive sales leadership experience, ideally in the Commercial & Industrial lubricants industry or related sectors.
- Proven track record of building, scaling, and leading high-performing sales teams across a national footprint.
- Strategic thinker with strong analytical skills and the ability to execute in a fast-paced, performance-driven environment.
- Exceptional leadership, communication, and relationship-building skills.
- Deep understanding of B2B sales, channel distribution, and value-based selling models.
- Bachelor's degree in Business or related field.
- Passion for Commercial & Industrial industry is an asset.
Join a purpose-driven, Canadian-owned company where you'll lead with a team that moves fast, and makes a real impact—backed by a global brand and competitive executive rewards
About Castrol - Wakefield Canada Inc
At Wakefield, Excellence is not a destination, it defines our journey.
Wakefield Canada Inc., is a privately owned Canadian company that markets, distributes and manufactures category leading products for the automotive, commercial heavy-duty and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.
With coast-to-coast distribution and warehousing, and a large dedicated sales force, Wakefield provides exceptional service and innovative solutions to more than 5,000 customers in all segments.
Wakefield Canada Inc. is recognized as a Platinum Member with the Canada’s Best Managed Companies program. This accomplishment puts Wakefield amongst the best-in-class of Canadian owned and managed companies, demonstrating clear strategy and vision, capability, and commitment to talent.
Vision • We deliver Excellence through the power of OneWakefield Mission • We believe our PEOPLE and our CUSTOMERS define our success. • We create exceptional customer experiences and innovative lubricant solutions every day.
Values • We approach every day with a CUSTOMER-FIRST philosophy • We lead with QUALITY • We foster a culture of INNOVATION • We recognize the value of OUR PEOPLE • We commit to the SAFETY of our people, customer and environment
Why Join Us?
Our culture fosters a workplace that values and respects people from diverse backgrounds and enables its employees to do their best work.
We are a proud sponsor and supporter of Canadian Tire Jumpstart and The Hospital for Sick Children through a variety of charity events and donations.
Wakefield provides a very competitive total compensation and benefits package including a strong base pay level, variable incentive program, paid vacation and sick time, comprehensive extended health and dental coverage, Company Contributed Pension Plan, Group RRSP Savings Plan, Health and Wellness Programs, and Education and training support and more.