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Classic Fire + Life Safety Inc. logo

Business Development Representative

Whitby, Ontario
Mid Level
Full-Time

Top Benefits

Comprehensive group health, dental, and vision insurance
Educational assistance program
Employee referral bonus program

About the role

Company Description Thank you so much for considering our company in your career search! Classic Fire + Life Safety is a leader in the fire protection and life safety industry because of our talented, knowledgeable, and motivated staff. We know that it is our people who make the difference, and we are looking to grow our team of passionate professionals. Interested in joining us?

Our goal is to partner with our customers, to ensure their buildings, and the people in them are safe, from new building construction activities, modernization activities, and demand for system upgrades, through to preventative maintenance and service.

Why join the Classic team?

  • CFLS is a caring company who values our staff.
  • CFLS is local and is part of the community.
  • CFLS is a full-service fire protection contractor.
  • A great working environment with opportunities for career advancement.
  • Comprehensive Group benefits.
  • Educational assistance program.
  • Employee referral bonus program.
  • Social events: Building camaraderie and fostering a sense of community is essential.

Description The Business Development Representative is responsible for generating new inspection growth and expanding the company’s recurring service portfolio. This role focuses on identifying new customers, securing multi-year inspection agreements, and building long-term client relationships that support branch revenue and profitability.

The position is suited for a sales professional who is comfortable prospecting through cold outreach, establishing new client relationships, and differentiating themselves in a competitive industry. Success in this role requires strong pipeline development, consistent prospect outreach, and the ability to convert new opportunities into recurring inspection agreements.

Tasks & Responsibilities

New Business Development

  • Identify and pursue new inspection opportunities across fire alarm, sprinkler, suppression, and related fire protection systems.
  • Prospect for new business through outbound outreach, site visits, networking, referrals, and industry contacts.
  • Build and maintain a strong pipeline of qualified inspection opportunities.
  • Conduct site walkthroughs to assess system types and determine inspection requirements.
  • Present inspection service offerings to Property and/or facilities managers, building operators, or other decision makers. Focus on securing multi-year inspection agreements that support recurring revenue growth.
  • Target new clients across key industries including commercial, industrial, institutional, and property management portfolios.

Proposal Development & Contract Execution

  • Prepare inspection proposals, quotes, and multi-year agreement options aligned with pricing strategy and margin requirements.
  • Negotiate contract terms while maintaining minimum gross margin
  • Secure signed agreements and ensure structured handoff to operations.
  • Ensure compliance with internal pricing approvals and revenue governance standards.

Collaboration & Internal Coordination

  • Partner with technicians, operations leaders, and service managers to validate scope, scheduling, and system requirements.
  • Communicate new contract wins and workload forecasts to branch teams.
  • Collaborate with service and project teams to drive bundled opportunities (monitoring, deficiency repairs, system upgrades).
  • Actively participate in Inspection Development Initiative meetings, reporting cadence, strategy sessions, and performance reviews.

Market Intelligence & Strategic Positioning

  • Monitor competitor activity, pricing trends, and regional market dynamics.
  • Provide field intelligence to support pricing optimization and strategic planning.
  • Identify emerging opportunities within vertical markets

Performance & Accountability

  • Achieve annual inspection revenue targets and defined multi-year agreement goals.
  • Maintain accurate pipeline management and activity tracking within CRM.
  • Meet or exceed margin targets and comply with approval workflows.
  • Contribute measurable impact to branch gross profit and overhead absorption.

Qualifications

  • Proven experience in B2B sales or business development.
  • Experience in the fire protection industry is considered a strong asset but not essential.
  • Demonstrated ability to prospect for and secure new business.
  • Comfortable conducting site visits and meeting customers in the field.
  • Strong client communication and relationship management skills.
  • Ability to identify opportunities and convert them into signed agreements.
  • Experience working with property managers, facility owners, or operations team.
  • Organized and able to manage multiple opportunities and follow-ups.
  • Comfortable using CRM systems, Microsoft Office, and digital sales tools.
  • Self-starter who works well independently while supporting team objectives.

Key Qualities for This Position

You are true Hunter who enjoys opening new doors, building relationships, and converting opportunities into new business. You are comfortable working in the field, meeting customers, and developing long-term service relationships. You are motivated by results, disciplined in managing a sales pipeline, and focused on growing recurring service revenue.

We thank all applicants who apply, but only those candidates who meet the above qualifications will be contacted for an interview.

Salary placement within the stated range is determined by evaluating the candidate’s relevant experience, skills, and qualifications, along with internal equity and prevailing market conditions. These factors are applied consistently to support transparent and equitable compensation practices in Ontario. No part of our hiring process uses AI or automated screening technology, all candidate reviews and applications are evaluated manually and hiring decisions are completed by human staff, to ensure a fair and transparent assessment. Classic Fire + Life Safety is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. We are also committed to meeting the needs of persons with disabilities in a timely manner and will do so by preventing and removing barriers to accessibility and meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act. If you have any accommodation needs or would like to provide us with your feedback, questions, or concerns, please contact our Human Resources department at aoda@classicfls.com

About Classic Fire + Life Safety Inc.

Construction
201-500

For more than 35 years, Classic Fire & Life Safety has earned the trust of thousands of customers. We don't just sell products – we offer solutions that deliver results, saving lives first and foremost, but also property and businesses.

We've become the contractor of choice for high quality, professionally installed, inspected, and serviced fire and life safety systems and equipment – solutions that play an essential role to ensure the safety of both your facilities and the people inside.

Our solutions help a wide spectrum of companies, big and small, in equally varied industries, from local businesses and multi-residential apartment buildings to high hazard and high-security applications such as industrial, manufacturing, government, and healthcare.

Ultimately, we proudly serve customers across Canada knowing that what we do, together, saves lives and protects your investment for the benefit of all of us.

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