Title:                      Director, Brand and ContentDepartment:        CommunicationsReporting to:       Senior Director of CommunicationsCompensation:   $135K - $145K CADJob Type:               Full Time - Permanent Location: Remote - Canada

(Candidates based in British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Nova Scotia or willing to relocate)

Who We Are:

World Education Services (WES) is a non-profit social enterprise that supports the educational, economic, and social inclusion of immigrants, refugees, and international students. For 50 years, WES has set the standard for international academic credential evaluation, supporting millions of people as they seek to achieve their academic and professional goals. Through decades of experience as a leader in global education, WES has developed a wide range of tools to pursue social impact at scale. From evaluating academic credentials to shaping policy, designing programs, and providing philanthropic funding, we partner with a diverse set of organizations, leaders, and networks to uplift individuals and drive systems change. Together with its partners, WES enables people to learn, work, and thrive in new places. For more information about WES, please visit our website at www.WES.org.

About The Opportunity:

The Director of Brand and Content will be responsible for ensuring editorial excellence and consistency across WES communications and at events. You will also hold responsibility for brand coherence across visual products. You will build and socialize strategic narratives that enable all audiences to understand the full range of WES initiatives and impact and will play a critical role in strengthening and protecting the WES brand. You will manage a team of creatives, leading and developing them to work as an effective, integrated and innovative team to meet the needs of the organization and further the WES brand, mission and impact.

What You'll Do:

• Oversee all content creation and corporate collateral for WES, aligning with our strategic and influence priorities across WES This includes production of WES’ annual report.
• Develop, implement, and manage an annual internal communications strategy and plan that seeks to inform, influence, and engage our people, fostering a sense of trust, collaboration, and alignment with WES. Develop and manage a centralized communications knowledge and asset management framework ensuring timely information is shared and use of our knowledge and assets is optimized and maximized.
• In partnership with outsourced support, lead refinement of the WES brand. Ensure all creative assets align with the brand's visual identity, tone, and strategic communications goals.
• Lead content strategy and editorial calendar for the Communications Division, directing creation of informative and engaging content and compelling narratives that aligns with our strategic and organizational priorities, resonates with our audiences, drives engagement, enhances WES’ brand, and is easy to read, navigate, and interact with on different platforms.
• Lead and develop the team responsible for writing, design, copyediting, content creation, and event management so they operate as an integrated and effective unit and leverage their creative expertise to drive WES forward in compelling and inspiring ways, acting as thought partners, brand ambassadors, and influencers; and sourcing and managing external creative vendors as merited.
• Set policy for and manage implementation of French translation to comply with legal requirements in Canada.
• Work closely with the digital and growth marketing teams to ensure messaging and visual consistency.
• Partner closely with other members of the communications leadership team to ensure alignment and clear understanding of requirements, context and priorities to ensure effective planning, management and delivery of activities and outputs.
• Provide strategic counsel, guidance, and advice to colleagues on leveraging different communications approaches to realize business objectives.
• Act as an advocate for strong brand governance and effective review and workflow protocols to deliver high-quality communications products and consistent messaging.
• Team management to nurture and further develop talent; peer-to-peer communications support, and mentorship.

Your Experience:

The ideal candidate will have:

Experience

• Bachelor’s degree in a relevant field.
• 5+ years of experience in progressively senior communications roles.
• Proven ability to become a trusted advisor to business leaders and other influencers at all organizational levels, based on subject matter expertise and collaborative leadership style.
• Experience developing and executing on content creation and management strategies, ideally within a social enterprise model.
• Experience managing external vendors and agencies.
• Has a proven track record and deep experience of broad thinking and using innovative approaches to achieve influence goals.
• Understands and has strong experience of implementing strategies, processes and frameworks that leverage the connective and influential power of communications across organizations, systems and networks.
• Experience managing and developing a team of communications professionals.
• Deep interest in WES’ work and understanding of the external landscape

Skills

• Superlative writing and listening skills with the ability to tailor written and verbal communications to wide range of audiences.
• Has the ability to effectively and appropriately challenge to drive the most effective outcomes.
• Has the ability to be flexible and adaptable, seeking alternative solutions and pathways, understanding when to push and when to give in the best interests of the organization.
• Strong leadership, team and relationship building, influencing and collaboration skills.
• Proven ability to communicate and synthesize complex issues in a concise, clear, and convincing fashion.
• Ability to work both strategically and hands-on to deliver results.
• Proven ability to communicate and synthesize complex issues in a concise, clear, and convincing fashion.

Desired

• MA or higher degree in a social science or subject that is related to WES’ work or equivalent work experience.

Application Requirements

• Cover Letter : Required.
• Preferred Location : Greater Toronto Area.
• Language Preference : Bilingual in French is preferred.
• Office Attendance : Preference for candidates who can come into the office as needed.

What We Offer:

Joining our team at WES means embarking on a purpose-driven career with a global impact, where you contribute daily to making a tangible difference in the lives of people worldwide. You'll thrive in an employee-centric environment, with access to learning opportunities, pathways for personal and professional development, and recognition of your achievements. Our inclusive, mission-driven culture values employees and focuses on investing in our people through our culture, people framework, and programming while offering the flexibility of remote work options.

• Work-Life Harmony : We believe that success is all about maintaining balance. Enjoy the freedom of remote work and flexible scheduling, paired with generous time-off policies designed to assist you in maintaining a healthy equilibrium between your personal and professional commitments. Our comprehensive wellness programs and work environment are focused on fostering your well-being.
• Rewards and Recognition : Your dedication and achievements are the cornerstone of our success. We recognize the importance of valuing your hard work which is why we offer competitive compensation, comprehensive benefits, and tangible rewards to celebrate your contributions.
• Professional Growth and Development : We are committed to nurturing growth within our team, recognizing that growth is essential to providing opportunities for career advancement and ongoing professional development. To prioritize your learning and success, we invest in comprehensive training programs and offer tuition reimbursement opportunities. We promote a culture of continuous learning that empowers you to thrive and evolve in your career.
• Innovation and Impact : Engage in work that directly transforms lives and empowers individuals and communities by expanding access to global educational and professional pathways. Join us in fostering a culture that values innovation, embraces new approaches, and leverages transformation to implement and drive impactful change.
• Community and Connection : Our team is made up of individuals from different cultures and backgrounds who have varying perspectives and ideas. Our diverse workforce reflects the global community we serve, and we take pride in it. We are committed to fostering a workplace where everyone feels valued, respected, and included. Experience the power of connection by participating in a range of activities, including employee-led resource groups, town halls, collaborative team events, meaningful volunteer opportunities, and initiatives that promote equity, celebrate diversity, and cultivate a strong sense of belonging within our organization.

Our Values:

• • Opportunity - We open doors so people can build better futures.
  • Inclusion - We become stronger, more creative, and more resilient when we embrace diversity.
  • Equity - We uphold fairness and justice in our work and actions.
  • Enterprising - We are resourceful, inventive, and driven.
  • Expertise - We challenge ourselves to be the best at what we do.

Inclusive Recruitment Process:

We welcome all applicants, irrespective of their experience perfectly fitting the job description, as we value diverse and innovative viewpoints. At our organization, individuals who thrive in a culture of continuous learning and inclusive teamwork excel. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply.

Our Commitment:

At World Education Services, we're committed to fostering an inclusive workplace that reflects the rich tapestry of our communities, both in the US and Canada. This commitment is underscored by our unwavering dedication to providing equal opportunities to all qualified individuals, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. This commitment extends to every aspect of employment, from recruitment and hiring to promotions, training, and benefits. We comply with all applicable federal, state, and local anti-discrimination laws. For us, diversity goes beyond compliance - it's about embracing unique perspectives and cultivating an environment where everyone feels valued and empowered to reach their full potential.

If you encounter challenges accessing or using our career site due to a disability, you may request reasonable accommodation by contacting us via email at   hiring@wes.org. Our Talent Acquisition team is dedicated to supporting qualified candidates by providing solutions that can meet their needs.

Please be advised that this email address is intended to receive and respond to inquiries concerning the accessibility of the online application system, and requests for assistance and accommodation during any part of the recruitment process. Résumés or applications sent to this email address will not be reviewed.

For more information about WES, please visit our website at   www.WES.org.