Top Benefits
About the role
HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast and we're growing faster.
About the Role We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production, turning conversion insights into sharp briefs for our design and motion team. You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction.
What You'll Do Creative Strategy: Own the creative strategy for paid acquisition, developing a regular brief cadence across Meta, Youtube, and TikTok. Data-Driven Briefs: Translate performance data, like hook rates, hold rates, and CTR, into clear, actionable briefs for our design and motion team. UGC Management: Source, brief, and manage UGC creators and talent to ensure authentic, platform-native content. Creative Testing: Build a systematic testing roadmap across formats like static, video, carousels, and hooks to drive acquisition efficiency.
What You'll Bring Creative Strategy Experience: 2+ years of hands-on experience in creative strategy, performance marketing, or growth, ideally within B2B SaaS, tech, or fitness. Analytical Fluency: Deep understanding of paid media metrics, including hook rates, hold rates, CTR, and CPA, with a proven ability to turn data into creative direction. Premium Briefing Skills: A track record of writing exceptionally clear briefs that a design or motion artist can execute with minimal back-and-forth. Trend & Consumer Instincts: A sharp pulse on trending native content formats across TikTok, Instagram, and X, specifically what resonates with fitness audiences. High Ownership: A proactive operator comfortable managing both the strategic angles and the operational pipeline of creator sourcing and asset handoffs.
Bonus Points Passionate about, or have a background in, fitness or wellness. Experience using creative research and tracking tools like Foreplay, Motion App, or Loom. Comfortable leveraging AI tools to speed up creative ideation, scriptwriting, or asset variation.
Benefits & Perks 100% remote Flexible hours 20 days PTO, plus public holidays Your birthday off Gym and wellness stipend Annual learning and growth budget
Not the right fit? Search for Performance Creative Strategist jobs in Canada
About HubFit
HubFit is the leading fitness coaching platform that provides software and support to help coaches grow their business. Our platform includes coaching, engagement, on-demand, scale, and integration products that start free and grow to meet our customers' needs at any stage of growth. Today, thousands of coaches around the world use our powerful and easy-to-use tools and integrations to train, engage, and retain their clients.
Trusted by 50,000+ coaches, HubFit is the #1 rated coaching platform with 2,500+ five-star reviews across all platforms and a 4.9-star rating on the App Store and Google Play.
To learn more about HubFit, visit www.hubfit.com
Similar Jobs
Top Benefits
About the role
HubFit is the all-in-one platform for personal trainers, online coaches, and gyms to manage clients, automate their business, and scale without the chaos. We have a 4.9 App Store rating and 2,500+ five-star reviews. We ship fast and we're growing faster.
About the Role We are looking for a hands-on Performance Creative Strategist to be the connective tissue between performance data and creative production, turning conversion insights into sharp briefs for our design and motion team. You are a data-driven storyteller who thinks in hooks, angles, and personas, stays close to platform trends, and knows exactly how to translate ad metrics into high-converting creative direction.
What You'll Do Creative Strategy: Own the creative strategy for paid acquisition, developing a regular brief cadence across Meta, Youtube, and TikTok. Data-Driven Briefs: Translate performance data, like hook rates, hold rates, and CTR, into clear, actionable briefs for our design and motion team. UGC Management: Source, brief, and manage UGC creators and talent to ensure authentic, platform-native content. Creative Testing: Build a systematic testing roadmap across formats like static, video, carousels, and hooks to drive acquisition efficiency.
What You'll Bring Creative Strategy Experience: 2+ years of hands-on experience in creative strategy, performance marketing, or growth, ideally within B2B SaaS, tech, or fitness. Analytical Fluency: Deep understanding of paid media metrics, including hook rates, hold rates, CTR, and CPA, with a proven ability to turn data into creative direction. Premium Briefing Skills: A track record of writing exceptionally clear briefs that a design or motion artist can execute with minimal back-and-forth. Trend & Consumer Instincts: A sharp pulse on trending native content formats across TikTok, Instagram, and X, specifically what resonates with fitness audiences. High Ownership: A proactive operator comfortable managing both the strategic angles and the operational pipeline of creator sourcing and asset handoffs.
Bonus Points Passionate about, or have a background in, fitness or wellness. Experience using creative research and tracking tools like Foreplay, Motion App, or Loom. Comfortable leveraging AI tools to speed up creative ideation, scriptwriting, or asset variation.
Benefits & Perks 100% remote Flexible hours 20 days PTO, plus public holidays Your birthday off Gym and wellness stipend Annual learning and growth budget
Not the right fit? Search for Performance Creative Strategist jobs in Canada
About HubFit
HubFit is the leading fitness coaching platform that provides software and support to help coaches grow their business. Our platform includes coaching, engagement, on-demand, scale, and integration products that start free and grow to meet our customers' needs at any stage of growth. Today, thousands of coaches around the world use our powerful and easy-to-use tools and integrations to train, engage, and retain their clients.
Trusted by 50,000+ coaches, HubFit is the #1 rated coaching platform with 2,500+ five-star reviews across all platforms and a 4.9-star rating on the App Store and Google Play.
To learn more about HubFit, visit www.hubfit.com