Product Marketing Manager (AI-Enabled)
Top Benefits
About the role
About Creator
Creator is redefining how brands and creators work together. As one of the fastest-growing influencer marketing platforms in North America, we’re building the infrastructure that powers modern partnerships at scale.
Ranked #2 on Influencer Marketing Hub, Creator sits at the intersection of
SaaS, data, and the creator economy, helping brands drive measurable growth through performance-based marketing while empowering creators to succeed.
At Creator, you’ll join a fast-moving, ambitious team focused on building something category-defining — where speed, ownership, and impact are part of how we work every day.
Role Overview
We are looking for a Product Marketing Manager (AI-Enabled) to own and drive go-to-market strategy, product positioning, and campaign execution across the Creator platform.
This is a high-impact, hands-on role in a fast-paced environment, where you will take ownership of how our product is brought to market, from defining messaging to executing launches and driving adoption.
You will work closely with Product, Sales, and Marketing to align on strategy, influence direction, and ensure our product resonates with the right audiences.
This role is ideal for someone who enjoys both thinking strategically and executing at a high level, with the opportunity to expand scope and leadership as the function grows.
Key Responsibilities
Product Marketing & Go-to-Market Execution
- Own the execution and continuous improvement of go-to-market strategies for new features and product releases
- Define and refine product positioning and messaging aligned with target customer segments
- Lead cross-functional coordination for product launches across Product, Sales, and Marketing
- Drive alignment on how products are presented, packaged, and communicated to the market
Campaigns & Content Execution
- Own and execute multi-channel marketing initiatives (email, content, social, etc.) to drive awareness and adoption
- Develop and oversee creation of key marketing assets (case studies, product messaging, sales materials)
- Translate product capabilities into clear, compelling customer value propositions
Sales Enablement
- Partner closely with Sales to ensure messaging aligns with market needs and supports deal conversion
- Own the development and evolution of sales enablement materials
- Contribute to pipeline generation and revenue-driving initiatives through strong product positioning
Performance & Insights
- Own tracking and analysis of campaign performance and product adoption metrics
- Use data-driven insights to refine messaging, campaigns, and GTM approach
- Monitor competitive landscape and identify opportunities for differentiation
AI-Driven Marketing Execution
-
Use AI tools (e.g., ChatGPT, Claude, etc.) to:
- Scale content creation and campaign execution
- Enhance research, insights, and competitive analysis
- Improve speed, quality, and efficiency of marketing workflows
-
Identify and implement new ways to integrate AI into marketing processes
Qualifications
Core Requirements
- 5+ years of experience in product marketing, SaaS marketing, or digital marketing
- Experience owning or significantly contributing to go-to-market initiatives and product launches
- Strong ability to develop product messaging and positioning
- Solid understanding of digital marketing channels and campaign strategy
- Highly organized with the ability to manage multiple projects
- Ability to operate independently and drive initiatives forward
AI Capability (Required)
- Hands-on experience using AI tools to support marketing workflows
- Demonstrated ability to improve improve output, efficiency, or experimentation using AI
Nice to Have
-
Experience in SaaS or influencer marketing
-
Familiarity with CRM and marketing tools (e.g., HubSpot, Google Analytics)
What We Offer
-
Competitive salary
-
Health, dental, and vision benefits
-
Hybrid
-
Opportunity to grow within a high-growth SaaS company
-
Collaborative and fast-paced team culture
Compensation Range
We offer a starting salary of $90,000 - $115,000 CAD
Total compensation includes salary, bonus, benefits, and other perks
Not the right fit? Search for Product Marketing Manager jobs in Vancouver, BC
About CREATOR
We're part designer, part food revolutionary and part roboticist. We've solved some of the most complex mathematical and engineering challenges to bring the world technology that can touch billions of people.
Creators are a motley crew of engineers, culinary scientists, human-centered designers, machinists, and tested fabricators. We've come from institutions like MIT, Stanford, Berkeley, and some of the best junior colleges in our great nation. We're formerly of places like NASA, Disney Imagineering, the Navy, Chez Panisse, and A's Burgers.
We came together to elevate something so intimate to everyone: food. In order to do that, we created design values for what a dining experience could be, set the bar for what culinary instruments could do, and defined new engineering possibilities. But we're just getting going. That means that we got a chance to make history by building a better future.
It's an exciting time: while tech has made wonderful progress in drones and autonomous cars, an experience more common than driving, eating, sits in a constant state of tension. That's because it's a big, hard problem to solve. Technology must conform to nature, not the other way around. It's both precise yet subjective; art has to meet science.
And yet, as hard as the challenge is, we are already at our first public deployment. From here it's off to creating a billion experiences. If you want to touch the most people, make food.
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Product Marketing Manager (AI-Enabled)
Top Benefits
About the role
About Creator
Creator is redefining how brands and creators work together. As one of the fastest-growing influencer marketing platforms in North America, we’re building the infrastructure that powers modern partnerships at scale.
Ranked #2 on Influencer Marketing Hub, Creator sits at the intersection of
SaaS, data, and the creator economy, helping brands drive measurable growth through performance-based marketing while empowering creators to succeed.
At Creator, you’ll join a fast-moving, ambitious team focused on building something category-defining — where speed, ownership, and impact are part of how we work every day.
Role Overview
We are looking for a Product Marketing Manager (AI-Enabled) to own and drive go-to-market strategy, product positioning, and campaign execution across the Creator platform.
This is a high-impact, hands-on role in a fast-paced environment, where you will take ownership of how our product is brought to market, from defining messaging to executing launches and driving adoption.
You will work closely with Product, Sales, and Marketing to align on strategy, influence direction, and ensure our product resonates with the right audiences.
This role is ideal for someone who enjoys both thinking strategically and executing at a high level, with the opportunity to expand scope and leadership as the function grows.
Key Responsibilities
Product Marketing & Go-to-Market Execution
- Own the execution and continuous improvement of go-to-market strategies for new features and product releases
- Define and refine product positioning and messaging aligned with target customer segments
- Lead cross-functional coordination for product launches across Product, Sales, and Marketing
- Drive alignment on how products are presented, packaged, and communicated to the market
Campaigns & Content Execution
- Own and execute multi-channel marketing initiatives (email, content, social, etc.) to drive awareness and adoption
- Develop and oversee creation of key marketing assets (case studies, product messaging, sales materials)
- Translate product capabilities into clear, compelling customer value propositions
Sales Enablement
- Partner closely with Sales to ensure messaging aligns with market needs and supports deal conversion
- Own the development and evolution of sales enablement materials
- Contribute to pipeline generation and revenue-driving initiatives through strong product positioning
Performance & Insights
- Own tracking and analysis of campaign performance and product adoption metrics
- Use data-driven insights to refine messaging, campaigns, and GTM approach
- Monitor competitive landscape and identify opportunities for differentiation
AI-Driven Marketing Execution
-
Use AI tools (e.g., ChatGPT, Claude, etc.) to:
- Scale content creation and campaign execution
- Enhance research, insights, and competitive analysis
- Improve speed, quality, and efficiency of marketing workflows
-
Identify and implement new ways to integrate AI into marketing processes
Qualifications
Core Requirements
- 5+ years of experience in product marketing, SaaS marketing, or digital marketing
- Experience owning or significantly contributing to go-to-market initiatives and product launches
- Strong ability to develop product messaging and positioning
- Solid understanding of digital marketing channels and campaign strategy
- Highly organized with the ability to manage multiple projects
- Ability to operate independently and drive initiatives forward
AI Capability (Required)
- Hands-on experience using AI tools to support marketing workflows
- Demonstrated ability to improve improve output, efficiency, or experimentation using AI
Nice to Have
-
Experience in SaaS or influencer marketing
-
Familiarity with CRM and marketing tools (e.g., HubSpot, Google Analytics)
What We Offer
-
Competitive salary
-
Health, dental, and vision benefits
-
Hybrid
-
Opportunity to grow within a high-growth SaaS company
-
Collaborative and fast-paced team culture
Compensation Range
We offer a starting salary of $90,000 - $115,000 CAD
Total compensation includes salary, bonus, benefits, and other perks
Not the right fit? Search for Product Marketing Manager jobs in Vancouver, BC
About CREATOR
We're part designer, part food revolutionary and part roboticist. We've solved some of the most complex mathematical and engineering challenges to bring the world technology that can touch billions of people.
Creators are a motley crew of engineers, culinary scientists, human-centered designers, machinists, and tested fabricators. We've come from institutions like MIT, Stanford, Berkeley, and some of the best junior colleges in our great nation. We're formerly of places like NASA, Disney Imagineering, the Navy, Chez Panisse, and A's Burgers.
We came together to elevate something so intimate to everyone: food. In order to do that, we created design values for what a dining experience could be, set the bar for what culinary instruments could do, and defined new engineering possibilities. But we're just getting going. That means that we got a chance to make history by building a better future.
It's an exciting time: while tech has made wonderful progress in drones and autonomous cars, an experience more common than driving, eating, sits in a constant state of tension. That's because it's a big, hard problem to solve. Technology must conform to nature, not the other way around. It's both precise yet subjective; art has to meet science.
And yet, as hard as the challenge is, we are already at our first public deployment. From here it's off to creating a billion experiences. If you want to touch the most people, make food.