CONFIDENTIAL SEARCH

Content Lead Leading Private Education Group | Vancouver, British Columbia Location: Vancouver, British Columbia (Hybrid - Vancouver-based preferred) Employment Type: Full-Time, Permanent Compensation: $75,000 - $80,000 CAD per year + extended health, dental and vision benefits Reports To: Marketing Leadership Team Function: Content Marketing / Brand Communications / SEO

ABOUT OUR CLIENT

Our client is a leading Canadian private education organization in the early years sector, serving children from ages one to five. Established for more than 25 years and headquartered in Vancouver, the organization has grown from a single school into a network across North America, built on a proprietary, award-winning curriculum that pairs core academics such as reading, writing, math, science and STEM. With fine arts including drama, music, dance and yoga. Trusted by families for over two decades and expanding through partnership across Canada and the United States, this is a premium, purpose-driven education brand entering its next phase of growth. The organization is now seeking a Content Lead to own its brand voice, content strategy, and editorial standard across every audience it serves. The identity of our client will be shared with shortlisted candidates. This search is being conducted on a strictly confidential basis.

THE OPPORTUNITY

This is a role for a writer who thinks like a strategist. Reporting to the marketing leadership team, the Content Lead owns content strategy, editorial planning, and end-to-end content creation across three distinct audiences: families choosing where their child begins their education, partners evaluating a business investment, and corporate stakeholders backing a scaling brand. You will own the content calendar, the messaging framework, and the editorial bar for a brand where credibility is everything, translating decades of educational authority into content that ranks in search, resonates with parents, and converts. You will work hand in hand with design, SEO, digital marketing, operations, and senior leadership, and your work will directly influence both family enrolment and network growth.

KEY RESPONSIBILITIES

Content Creation & Storytelling

• Write website copy, blog articles, social media content, video scripts, email campaigns, podcast content, and educational materials.
• Create conversion-focused copy for paid advertising campaigns across search and social.
• Develop storytelling-driven content that communicates the organization’s mission, values, and market positioning.
• Maintain a consistent brand voice and messaging framework across every channel and audience.

Content Strategy & Editorial Planning

• Own and manage the annual and monthly content calendars.
• Coordinate content priorities across brand, growth, and corporate initiatives.
• Manage podcast planning, scheduling, and content themes.
• Ensure timely delivery of all content initiatives across multiple concurrent workstreams.

Thought Leadership & Educational Content

• Translate complex educational and child development concepts into compelling, audience-friendly content.
• Develop thought-leadership content that positions the organization as an industry authority.
• Create content supporting growth, partner engagement, and stakeholder communications.

Brand Messaging, Campaigns & PR

• Support integrated marketing campaigns across multiple channels.
• Maintain consistency in premium brand positioning and messaging.
• Contribute to PR initiatives, media materials, feature articles, and press releases.

SEO & Performance Optimization

• Apply SEO best practices to all written content — keyword research, on-page optimization, and search intent alignment.
• Partner with SEO and digital marketing teams to improve organic search performance.
• Analyze content performance and optimize messaging, topics, and formats against results.
• Support testing and optimization of email and paid media copy.

Cross-Functional Collaboration

• Work closely with design, SEO, digital marketing, and operations teams.
• Ensure content supports broader commercial and brand objectives.
• Align messaging across campaigns, channels, and audience segments.

QUALIFICATIONS

• 4–7+ years of experience in content marketing, communications, journalism, copywriting, or a closely related field.
• Exceptional writing, editing, and storytelling skills, supported by a strong portfolio of published content.
• Proven experience creating content for websites, blogs, social media, email marketing, and integrated campaigns.
• Solid understanding of brand strategy, messaging frameworks, premium brand positioning, and SEO best practices.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Excellent collaboration and communication skills across both creative and technical teams.
• Vancouver-based or able to work on a hybrid schedule from the Greater Vancouver area.

WHAT SUCCESS LOOKS LIKE — FIRST 12 MONTHS

• A documented brand voice and messaging framework adopted consistently across all channels and audiences.
• An annual content calendar operating on schedule, with monthly planning embedded across brand, growth, and corporate teams.
• Measurable growth in organic search visibility and content-driven enquiries.
• A library of thought-leadership and educational content that establishes the brand as the authority in early years education.
• Email, campaign, and paid media copy consistently tested and optimized against performance data.
• Podcast programming planned, scheduled, and delivered on theme.

WHY JOIN

This is a rare opportunity to own the voice of a premium, mission-driven brand at the exact moment it scales across North America. You will not be one writer among many you will set the standard, own the calendar, and see your words shape decisions that matter to families and partners alike. The role offers a competitive package of $75,000 - $80,000 CAD annually, extended health and dental benefits, vision care, paid time off, additional company benefits as applicable, and a hybrid working model based in Vancouver.

HOW TO APPLY

This search is managed exclusively by Mafra Talents on behalf of our client. All applications and conversations are handled in strict confidence. Qualified candidates are invited to send their resume, together with a portfolio or three writing samples that demonstrate range, to Jose Mafra at jose.mafra@mafratalents.com, or apply through www.mafratalents.com. Ideally your samples include one brand or emotive piece, one SEO or organic search piece, and one conversion or campaign piece. Mafra Talents’ recruitment services are 100% free for candidates. Our client is an equal opportunity employer committed to diversity and inclusion. Accommodations are available on request for candidates taking part in all aspects of the selection process. Experience in recruitment, HR, or professional services environments is an asset. Familiarity with content analytics tools and basic SEO principles is beneficial. Ability to work effectively in a hybrid environment, balancing on-site collaboration in the Greater Toronto Area and remote work. Post-secondary education in communications, marketing, journalism, or a related field, or equivalent experience.