Sales Support Engineer – Instrumentation, Control Panel & Programming
About the role
The Inside Sales Representative will play a key role in supporting customers, generating sales, and
providing technical expertise for our automation, instrumentation, and control system solutions. This
role involves working closely with the outside sales team, engineering department, and project
management team to ensure customer satisfaction and business growth.
Key Responsibilities-
Sales & Customer Support
- Respond to inquiries from municipal, industrial, and commercial clients regarding
instrumentation, control panels, PLCs, and automation solutions.
- Develop strong relationships with water and wastewater treatment facilities, engineering
firms, OEMs and Contractors, i.e., Electrical, Mechanical and General Contractors
- Prepare and deliver quotations, proposals, and sales orders.
- Follow up on leads and quotations to convert opportunities into sales
Product Knowledge & Technical Consultation
- Provide technical expertise on flow meters, level sensors, VFDs, PLC/SCADA systems, and
control panels.
- Understand client needs and recommend customized automation solutions.
- Stay up to date with industry trends, regulatory requirements, and new technologies in water
and wastewater automation.
Order Processing & Coordination
- Process sales orders and coordinate with purchasing, logistics, and vendors for timely delivery.
- Maintain and update CRM systems with customer interactions and sales activities.
- Work closely with the engineering and field service teams to ensure proper solution delivery.
Business Development & Market Research
- Identify new sales opportunities and potential customers in the water and wastewater
industry.
- Participate in trade shows, industry events, and webinars to promote our Integration's
solutions.
- Assist in the development of marketing materials and sales strategies.
Required Qualifications & Skills- Education & Experience
- Diploma or degree in Electrical Engineering, Automation, Instrumentation, or a related field.
- 5+ years of experience in inside sales, technical sales, or customer service in industrial
automation, instrumentation, or control systems.
- Experience in the water and wastewater industry is a strong asset.
Technical Skills
- Knowledge of industrial instrumentation, PLC programming, SCADA, and control panel design.
- Familiarity with CSA, UL, and NEC standards for control panels.
- Proficiency in CRM software and Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
Soft Skills
- Strong communication and interpersonal skills to engage with clients and internal teams.
- Problem-solving mindset to assist customers in selecting the right products.
- Ability to multi-task and work in a fast-paced environment.
About W3Global
W3Global is a leading provider of end-to-end consulting services, empowering businesses to achieve their strategic goals and optimize their operations. With over 15 years of experience, we have a proven track record of delivering innovative and effective solutions across a wide range of industries.
Our Mission
At W3Global, we are committed to helping businesses of all sizes achieve their full potential. We believe that by combining our deep industry expertise with our innovative approach, we can deliver exceptional results that exceed our clients' expectations.
Our Services
We offer a comprehensive suite of consulting services designed to address the specific needs of our clients. Our services include:
Strategy Consulting: We help businesses develop and implement winning strategies to achieve their long-term goals.
Business Process Improvement: We identify and optimize business processes to enhance efficiency, reduce costs, and improve customer satisfaction.
Technology Consulting: We provide expert guidance on technology selection, implementation, and integration to support business objectives.
Talent Acquisition: We help businesses find and hire the right talent to support their growth and success.
Human Capital Management: We provide comprehensive HR solutions to help businesses manage their workforce effectively.
Sales Support Engineer – Instrumentation, Control Panel & Programming
About the role
The Inside Sales Representative will play a key role in supporting customers, generating sales, and
providing technical expertise for our automation, instrumentation, and control system solutions. This
role involves working closely with the outside sales team, engineering department, and project
management team to ensure customer satisfaction and business growth.
Key Responsibilities-
Sales & Customer Support
- Respond to inquiries from municipal, industrial, and commercial clients regarding
instrumentation, control panels, PLCs, and automation solutions.
- Develop strong relationships with water and wastewater treatment facilities, engineering
firms, OEMs and Contractors, i.e., Electrical, Mechanical and General Contractors
- Prepare and deliver quotations, proposals, and sales orders.
- Follow up on leads and quotations to convert opportunities into sales
Product Knowledge & Technical Consultation
- Provide technical expertise on flow meters, level sensors, VFDs, PLC/SCADA systems, and
control panels.
- Understand client needs and recommend customized automation solutions.
- Stay up to date with industry trends, regulatory requirements, and new technologies in water
and wastewater automation.
Order Processing & Coordination
- Process sales orders and coordinate with purchasing, logistics, and vendors for timely delivery.
- Maintain and update CRM systems with customer interactions and sales activities.
- Work closely with the engineering and field service teams to ensure proper solution delivery.
Business Development & Market Research
- Identify new sales opportunities and potential customers in the water and wastewater
industry.
- Participate in trade shows, industry events, and webinars to promote our Integration's
solutions.
- Assist in the development of marketing materials and sales strategies.
Required Qualifications & Skills- Education & Experience
- Diploma or degree in Electrical Engineering, Automation, Instrumentation, or a related field.
- 5+ years of experience in inside sales, technical sales, or customer service in industrial
automation, instrumentation, or control systems.
- Experience in the water and wastewater industry is a strong asset.
Technical Skills
- Knowledge of industrial instrumentation, PLC programming, SCADA, and control panel design.
- Familiarity with CSA, UL, and NEC standards for control panels.
- Proficiency in CRM software and Microsoft Office Suite (Excel, Word, Outlook, PowerPoint).
Soft Skills
- Strong communication and interpersonal skills to engage with clients and internal teams.
- Problem-solving mindset to assist customers in selecting the right products.
- Ability to multi-task and work in a fast-paced environment.
About W3Global
W3Global is a leading provider of end-to-end consulting services, empowering businesses to achieve their strategic goals and optimize their operations. With over 15 years of experience, we have a proven track record of delivering innovative and effective solutions across a wide range of industries.
Our Mission
At W3Global, we are committed to helping businesses of all sizes achieve their full potential. We believe that by combining our deep industry expertise with our innovative approach, we can deliver exceptional results that exceed our clients' expectations.
Our Services
We offer a comprehensive suite of consulting services designed to address the specific needs of our clients. Our services include:
Strategy Consulting: We help businesses develop and implement winning strategies to achieve their long-term goals.
Business Process Improvement: We identify and optimize business processes to enhance efficiency, reduce costs, and improve customer satisfaction.
Technology Consulting: We provide expert guidance on technology selection, implementation, and integration to support business objectives.
Talent Acquisition: We help businesses find and hire the right talent to support their growth and success.
Human Capital Management: We provide comprehensive HR solutions to help businesses manage their workforce effectively.