About the role
About This Role
We are seeking a Digital Analytics Implementation Specialist to help build a modern analytics framework and deliver executive-ready dashboards. The specialist will be responsible for configuring tracking, establishing dashboards, and enabling attribution and personalization scaffolding in alignment with defined business goals and KPIs.
This role requires hands-on expertise with enterprise analytics platforms, Tableau, and Looker Studio Pro , along with a strong understanding of campaign attribution, marketing pixels, and performance measurement.
What You Will Do?
Analytics Framework
- Configure analytics properties, data streams, and retention policies.
- Define and implement custom metrics and dimensions for segmentation and reporting.
- Establish conversion funnels and tracking for lead generation and engagement.
Tag & Pixel Management
- Implement event-level tracking for critical user interactions (forms, CTAs, downloads, video views).
- Integrate third-party marketing and analytics pixels.
- Ensure consent-aware tagging and structured publishing workflows.
Dashboards & Reporting (Tableau + Looker Studio Pro)
- Connect analytics data sources into Tableau and Looker Studio Pro.
- Build real-time dashboards aligned to business KPIs (lead generation, conversion, engagement).
- Configure branded executive dashboards for stakeholders.
- Manage roles, permissions, and refresh schedules.
- Provide training and enablement for teams to self-serve insights.
Attribution & Campaign Tracking
- Implement UTM governance framework and campaign origin tracking.
- Develop a content attribution model to measure campaign and asset performance.
- Support segmentation for remarketing and retargeting based on consent.
Enablement & Personalization
- Support enablement of personalization through industry-standard tools.
- Configure A/B testing scaffolding across templates and journeys.
- Provide documentation for publishing workflows, event taxonomy, and governance.
What Do You Bring?
- Proven experience implementing event-based analytics tracking in enterprise environments.
- Strong expertise in Tableau and Looker Studio Pro (data integration, dashboard design, executive reporting).
- Hands-on experience with campaign attribution (UTMs, multi-channel reporting, segmentation).
- Familiarity with consent management and compliance-driven tracking.
- Ability to work independently with both technical and business stakeholders.
- Strong documentation and communication skills.
Nice to Haves
- Experience with ABX or marketing automation tools (e.g., Pardot, DemandBase, Drift).
- Familiarity with enterprise-level data retention strategies (e.g., BigQuery, data lakes).
- Exposure to personalization platforms (Optimizely, Dynamic Yield, Adobe Target).
Why join? At Thrillworks, we are partners in digital acceleration. In essence, we work together to accelerate the journey toward a competitive advantage for our clients and ourselves by solving the right problems. Regardless of the department you belong to at Thrillworks, you will have a hand in the vision and realization of innovative ideas and high-quality outputs.
Clarity and autonomy . We want all of our employees to feel involved. That means ensuring everyone knows what we are working on and why; creating space for idea-sharing and creativity, and allowing people to make decisions without the constant need for approval. We are in hyper-growth mode and we hope you are as excited as we are about making an impact through technology with purpose.
Challenges and growth . At Thrillworks, we know our people are our biggest asset, and we do everything we can to make them feel recognized, heard and appreciated. Under the guidance of a supportive and patient manager, you will have the chance to build out your insights, gain exposure internally and externally, and grow your expertise.
With everything we do, these are our guiding values:
Teamwork : We are heading in the same direction, acting and working as ONE.
Curiosity: We are open-minded and hungry to improve.
Courage: We aren’t afraid to take chances or to admit (and learn from) mistakes.
Passion: We care about challenges, the outcomes, and our contributions to meeting them. What we do is the product of who we are and how we think. Apply now!
Thrillworks is proud to be an Equal Opportunity Employer. We do not tolerate discrimination of any kind, as we believe in Diversity & Inclusion as a way to build stronger and successful teams. Accommodation is offered to all candidates upon request.
An AI tool may be used to take notes throughout this process.
#LI-HYBRID
About Thrillworks
From product strategy to experience architecture, engineering architecture and development, we creatively apply technology to build measurably valuable digital solutions end-end. Simply put, we combine technology with purpose.
About the role
About This Role
We are seeking a Digital Analytics Implementation Specialist to help build a modern analytics framework and deliver executive-ready dashboards. The specialist will be responsible for configuring tracking, establishing dashboards, and enabling attribution and personalization scaffolding in alignment with defined business goals and KPIs.
This role requires hands-on expertise with enterprise analytics platforms, Tableau, and Looker Studio Pro , along with a strong understanding of campaign attribution, marketing pixels, and performance measurement.
What You Will Do?
Analytics Framework
- Configure analytics properties, data streams, and retention policies.
- Define and implement custom metrics and dimensions for segmentation and reporting.
- Establish conversion funnels and tracking for lead generation and engagement.
Tag & Pixel Management
- Implement event-level tracking for critical user interactions (forms, CTAs, downloads, video views).
- Integrate third-party marketing and analytics pixels.
- Ensure consent-aware tagging and structured publishing workflows.
Dashboards & Reporting (Tableau + Looker Studio Pro)
- Connect analytics data sources into Tableau and Looker Studio Pro.
- Build real-time dashboards aligned to business KPIs (lead generation, conversion, engagement).
- Configure branded executive dashboards for stakeholders.
- Manage roles, permissions, and refresh schedules.
- Provide training and enablement for teams to self-serve insights.
Attribution & Campaign Tracking
- Implement UTM governance framework and campaign origin tracking.
- Develop a content attribution model to measure campaign and asset performance.
- Support segmentation for remarketing and retargeting based on consent.
Enablement & Personalization
- Support enablement of personalization through industry-standard tools.
- Configure A/B testing scaffolding across templates and journeys.
- Provide documentation for publishing workflows, event taxonomy, and governance.
What Do You Bring?
- Proven experience implementing event-based analytics tracking in enterprise environments.
- Strong expertise in Tableau and Looker Studio Pro (data integration, dashboard design, executive reporting).
- Hands-on experience with campaign attribution (UTMs, multi-channel reporting, segmentation).
- Familiarity with consent management and compliance-driven tracking.
- Ability to work independently with both technical and business stakeholders.
- Strong documentation and communication skills.
Nice to Haves
- Experience with ABX or marketing automation tools (e.g., Pardot, DemandBase, Drift).
- Familiarity with enterprise-level data retention strategies (e.g., BigQuery, data lakes).
- Exposure to personalization platforms (Optimizely, Dynamic Yield, Adobe Target).
Why join? At Thrillworks, we are partners in digital acceleration. In essence, we work together to accelerate the journey toward a competitive advantage for our clients and ourselves by solving the right problems. Regardless of the department you belong to at Thrillworks, you will have a hand in the vision and realization of innovative ideas and high-quality outputs.
Clarity and autonomy . We want all of our employees to feel involved. That means ensuring everyone knows what we are working on and why; creating space for idea-sharing and creativity, and allowing people to make decisions without the constant need for approval. We are in hyper-growth mode and we hope you are as excited as we are about making an impact through technology with purpose.
Challenges and growth . At Thrillworks, we know our people are our biggest asset, and we do everything we can to make them feel recognized, heard and appreciated. Under the guidance of a supportive and patient manager, you will have the chance to build out your insights, gain exposure internally and externally, and grow your expertise.
With everything we do, these are our guiding values:
Teamwork : We are heading in the same direction, acting and working as ONE.
Curiosity: We are open-minded and hungry to improve.
Courage: We aren’t afraid to take chances or to admit (and learn from) mistakes.
Passion: We care about challenges, the outcomes, and our contributions to meeting them. What we do is the product of who we are and how we think. Apply now!
Thrillworks is proud to be an Equal Opportunity Employer. We do not tolerate discrimination of any kind, as we believe in Diversity & Inclusion as a way to build stronger and successful teams. Accommodation is offered to all candidates upon request.
An AI tool may be used to take notes throughout this process.
#LI-HYBRID
About Thrillworks
From product strategy to experience architecture, engineering architecture and development, we creatively apply technology to build measurably valuable digital solutions end-end. Simply put, we combine technology with purpose.