About the role
WHO WE ARE
The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to be a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe’s best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including winning the National Bank Open in 2025 and the Billie Jean King Cup in 2023. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together everyday.
WHAT WE ARE LOOKING FOR
Manager, Communications
The Manager, Communications will play a leading role in the development and execution of Tennis Canada’s and the National Bank Open’s communications and media relations strategy. This role is central to elevating Tennis Canada’s profile, strengthening media relationships, and supporting initiatives that drive participation in tennis across the country.
General Communications & Media Relations
- Lead the development and execution of integrated communications plans aligned with Tennis Canada’s mission and objectives.
- Drive awareness of Tennis Canada as a leading not-for-profit organization.
- Develop and manage media relations strategies across Toronto and English Canada.
- Build and maintain strong relationships with key media, journalists, and stakeholders.
- Manage media contact lists and oversee reporting using tools such as Meltwater or Cision.
- Create and publish content across Tennis Canada’s digital platforms.
- Manage relationships with partners, sponsors, and vendors.
- Provide communications support for Team Canada. (Billie Jean King Cup and Davis Cup)
Tennis Development
- Provide strategic communications leadership to support tennis participation growth across Canada.
- Collaborate with Provincial and Territorial Tennis Associations to increase visibility and engagement.
- Support internal teams with communications strategy and positioning of programs.
- Strengthen relationships with corporate partners through regular communications touchpoints.
- Lead communications efforts supporting infrastructure growth and access to tennis facilities.
- Promote inclusive, safe, and equitable tennis environments across Canada.
- Support the advancement of Tennis Canada’s Gender Equity initiatives.
- Raise awareness of national tennis development programs and successes.
National Bank Open presented by Rogers
- Lead communications and media relations strategy for the Toronto tournament.
- Drive media coverage to support ticket sales and event visibility.
- Manage media accreditation and Media Centre operations.
- Build relationships with domestic and international media.
- Plan and execute PR events and on-site media activities.
- Develop press materials including releases, advisories, and media pitches.
- Support content creation for tournament digital platforms.
- Review and approve public-facing communications.
WHO YOU ARE
- Diploma or degree in Communications, Public Relations, Sports Management, Journalism, or related field.
- 6–7 years of relevant experience, ideally in sports or a national sport organization.
- Strong leadership and stakeholder management skills.
- Excellent written and verbal communication abilities.
- Highly organized with strong project and priority management skills.
- Experience with media monitoring tools. (Meltwater, Cision, or similar)
- Proven ability to develop and execute strategic communications plans.
- Knowledge of tennis and/or sports industry is an asset.
WHAT’S IN IT FOR YOU?
- Join the team that’s making Canadian tennis history.
- Be behind the scenes of the National Bank Open.
- Benefit from a generous organization that truly cares about its employees.
TENNIS CANADA IS AN EQUAL OPPORTUNITY EMPLOYER AND IS COMMITTED TO DIVERSITY AND INCLUSION. WE ARE COMMITTED TO FOSTERING AN INCLUSIVE, EQUITABLE, AND ACCESSIBLE WORKPLACE WHERE EVERY TEAM MEMBER FEELS VALUED, RESPECTED, AND SUPPORTED.
Not the right fit? Search for Manager, Communications jobs in North York, ON
About Canadian Tennis Association
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation.
We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, 9 professional ITF sanctioned events and financially supports 13 other professional tournaments in Canada. Tennis Canada operates junior national training centres/programs in Toronto, Montreal, Vancouver and Calgary.
Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams.
And, as a non-profit committed to leading the growth of tennis in Canada, Tennis Canada invests its entire surplus into tennis development.
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About the role
WHO WE ARE
The future is bright for tennis in Canada, and you will be right in the middle of it all at Tennis Canada! A national sport organization with a mission to lead the growth of tennis in Canada and a vision to be a world-leading tennis nation, Tennis Canada seeks to grow participation across the country and develop champions on the international stage. Tennis Canada also owns and operates the world-class National Bank Open presented by Rogers tournaments in Toronto and Montreal, two of the best-run sporting events on the planet which annually bring the globe’s best tennis players to Canada and continue to break attendance records year on year. In recent times, Canadian tennis has enjoyed many historic achievements, including winning the National Bank Open in 2025 and the Billie Jean King Cup in 2023. Join us as we look to build on this exciting momentum and continue to produce incredible results. We are a team of innovators, who are passionate about our work and pursue excellence together everyday.
WHAT WE ARE LOOKING FOR
Manager, Communications
The Manager, Communications will play a leading role in the development and execution of Tennis Canada’s and the National Bank Open’s communications and media relations strategy. This role is central to elevating Tennis Canada’s profile, strengthening media relationships, and supporting initiatives that drive participation in tennis across the country.
General Communications & Media Relations
- Lead the development and execution of integrated communications plans aligned with Tennis Canada’s mission and objectives.
- Drive awareness of Tennis Canada as a leading not-for-profit organization.
- Develop and manage media relations strategies across Toronto and English Canada.
- Build and maintain strong relationships with key media, journalists, and stakeholders.
- Manage media contact lists and oversee reporting using tools such as Meltwater or Cision.
- Create and publish content across Tennis Canada’s digital platforms.
- Manage relationships with partners, sponsors, and vendors.
- Provide communications support for Team Canada. (Billie Jean King Cup and Davis Cup)
Tennis Development
- Provide strategic communications leadership to support tennis participation growth across Canada.
- Collaborate with Provincial and Territorial Tennis Associations to increase visibility and engagement.
- Support internal teams with communications strategy and positioning of programs.
- Strengthen relationships with corporate partners through regular communications touchpoints.
- Lead communications efforts supporting infrastructure growth and access to tennis facilities.
- Promote inclusive, safe, and equitable tennis environments across Canada.
- Support the advancement of Tennis Canada’s Gender Equity initiatives.
- Raise awareness of national tennis development programs and successes.
National Bank Open presented by Rogers
- Lead communications and media relations strategy for the Toronto tournament.
- Drive media coverage to support ticket sales and event visibility.
- Manage media accreditation and Media Centre operations.
- Build relationships with domestic and international media.
- Plan and execute PR events and on-site media activities.
- Develop press materials including releases, advisories, and media pitches.
- Support content creation for tournament digital platforms.
- Review and approve public-facing communications.
WHO YOU ARE
- Diploma or degree in Communications, Public Relations, Sports Management, Journalism, or related field.
- 6–7 years of relevant experience, ideally in sports or a national sport organization.
- Strong leadership and stakeholder management skills.
- Excellent written and verbal communication abilities.
- Highly organized with strong project and priority management skills.
- Experience with media monitoring tools. (Meltwater, Cision, or similar)
- Proven ability to develop and execute strategic communications plans.
- Knowledge of tennis and/or sports industry is an asset.
WHAT’S IN IT FOR YOU?
- Join the team that’s making Canadian tennis history.
- Be behind the scenes of the National Bank Open.
- Benefit from a generous organization that truly cares about its employees.
TENNIS CANADA IS AN EQUAL OPPORTUNITY EMPLOYER AND IS COMMITTED TO DIVERSITY AND INCLUSION. WE ARE COMMITTED TO FOSTERING AN INCLUSIVE, EQUITABLE, AND ACCESSIBLE WORKPLACE WHERE EVERY TEAM MEMBER FEELS VALUED, RESPECTED, AND SUPPORTED.
Not the right fit? Search for Manager, Communications jobs in North York, ON
About Canadian Tennis Association
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation.
We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, 9 professional ITF sanctioned events and financially supports 13 other professional tournaments in Canada. Tennis Canada operates junior national training centres/programs in Toronto, Montreal, Vancouver and Calgary.
Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams.
And, as a non-profit committed to leading the growth of tennis in Canada, Tennis Canada invests its entire surplus into tennis development.