Role Summary

The Social Media Coordinator is responsible for developing, managing, and optimizing the organization’s social media presence to strengthen brand awareness, engage audiences, support campaigns, and drive measurable growth across all digital platforms.

Key Tasks and Responsibilities

1. Content Creation & Management

• Develop and implement social media strategies aligned with organizational goals.
• Produce high‑quality, original content—including graphics, captions, blogs, and videos—for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Curate relevant third‑party content to enhance brand identity and audience value.
• Maintain a detailed content calendar to ensure consistent, timely posting.
• Write, edit, and proofread copy that aligns with brand tone, messaging, and accessibility standards.

2. Community Engagement & Online Reputation

• Monitor all social media channels and respond promptly to comments, messages, and inquiries.
• Build and maintain relationships with influencers, partners, and online communities.
• Address customer service issues with professionalism and empathy.
• Monitor audience sentiment and manage online reputation by handling negative comments or inappropriate content effectively.

3. Social Media Strategy & Campaign Planning

• Assist in planning and executing social media campaigns for events, launches, and promotions.
• Collaborate with marketing, PR, and program teams to integrate social media into broader organizational campaigns.
• Propose creative ideas to increase engagement, reach, and follower growth.
• Stay updated on emerging trends, platform updates, and best practices to continuously improve strategy.

4. Analytics, Reporting & Optimization

• Track and analyze performance metrics such as engagement, reach, impressions, conversions, and audience growth.
• Use tools like Google Analytics, Meta Insights, Hootsuite, or Sprout Social to generate weekly and monthly reports.
• Interpret data to identify trends and recommend improvements to content and campaign strategies.
• Optimize posting schedules, content formats, and targeting based on performance insights.

5. Advertising & Paid Campaign Management

• Plan, execute, and monitor paid social media advertising campaigns.
• Optimize ad targeting, creative assets, and budgets to maximize ROI.
• Track ad performance and adjust strategies based on analytics and campaign goals.

6. Collaboration & Brand Consistency

• Work closely with graphic designers, content writers, and marketing teams to ensure cohesive branding across all platforms.
• Coordinate messaging with internal teams to support events, announcements, and organizational priorities.
• Ensure all content reflects the organization’s voice, values, and strategic objectives.

Skills Developed in This Role

• Adaptability – navigating fast‑changing digital trends and audience behaviors
• Collaboration – working with cross‑functional teams and external partners
• Communication – crafting clear, compelling, and audience‑appropriate messaging
• Creativity & Innovation – producing engaging content and campaign ideas
• Digital Skills – mastering social media tools, analytics platforms, and content software
• Problem‑Solving – addressing online issues and optimizing performance
• Technical Skills – using analytics dashboards, scheduling tools, and design/video tools
• Numeracy – interpreting metrics, ad budgets, and performance data