For over 50 years, LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Position Summary As an Associate Marketing Manager, you’ll be at the heart of developing and executing marketing strategies that drive the growth of LifeLabs’ tests and services. This role blends strategic thinking with hands-on execution, requiring a strong foundation in marketing, the ability to craft compelling stories, and the skills to collaborate seamlessly across teams.

Your work will directly influence how patients, healthcare providers, and partners discover, understand, and choose LifeLabs’ services. By connecting people with the right information at the right time, you’ll help ensure more Canadians get access to the healthcare solutions they need- when they need them most.

There is one position available, which can be based in either the Greater Toronto Area or Greater Vancouver Area. Candidates should be located in or near one of these regions to be considered for the role.

What You’ll Do

• Lead the execution of marketing strategies and go-to-market (GTM) plans- ensuring campaigns and product launches are flawlessly delivered, align business goals, and connect meaningfully with target audiences.
• Translate post-campaign results, consumer insights, and competitive research into actionable strategies that address audience needs and uncover new opportunities.
• Collaborate with internal teams (Product, Communications, MedSci, Legal, IT) and external agencies/vendors to deliver initiatives that meet timelines, resonate with audiences, and stay true to our brand.
• Track and analyze campaign performance, establish benchmarks, and make data-driven recommendations for continuous improvement.
• Create clear, impactful reports, dashboards, and presentations that turn data into actionable insights for stakeholders.
• Manage budgets effectively- forecasting accurately, tracking spend and identifying cost efficiencies.

What You'll Bring You’ll bring a strong mix of strategic marketing expertise, healthcare industry insight, and hands-on execution skills, including:

• 5–10 years of marketing experience, with a proven record of driving measurable results.
• 4+ years in product marketing or a closely related role, with demonstrated success in launching products using GTM strategies.
• 2–3 years of healthcare marketing experience, with the ability to translate technical or clinical details into clear, customer-focused messaging.
• Experience leading cross-functional, omnichannel marketing campaigns from concept to completion.
• Proven ability to engage stakeholders, foster collaboration, and align teams toward shared goals.
• Proficiency in leveraging analytics, research, and campaign data to inform strategies and measure performance.
• Excellent time management skills, balancing multiple priorities and meeting tight deadlines.
• Marketing or advertising certifications (e.g., Google, BrainStation, CMA) and a degree in Marketing, Business, or a related field (preferred).
• Solid understanding of marketing fundamentals with hands-on experience creating engaging, audience-centered content.

Additional Requirements

• This is primarily a virtual role; however, occasional travel may be required to attend quarterly team meetings or special business events.
• There is one position available, which can be based either in the Greater Toronto Area or the Greater Vancouver Area. Candidates must be located in or near one of these regions to be eligible for the role.

Why Join Us? At LifeLabs, marketing is about more than promoting services — it’s about making meaningful connections. You’ll be part of a collaborative, purpose-driven team where your work has a direct impact on helping Canadians access the healthcare solutions they need. Here, you’ll have the opportunity to grow your skills, work alongside passionate professionals, and contribute to initiatives that truly matter.

What We Offer LifeLabs’ compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics. Pay programs are communicated regularly in an accessible and transparent manner.

LifeLabs is also proud to offer resources, opportunities, as well as a collaborative and supportive environment that enables our team members to thrive.

In Addition To a Competitive Compensation Package, LifeLabs Provides a Comprehensive Total Rewards Program, Specific To The Job Position. Your Package May Include

• Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
• Professional development and membership reimbursement, access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc., and optional health-related benefits.

In accordance with LifeLabs’ Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email careers@lifelabs.com.

Vaccinations are highly encouraged at LifeLabs’. Vaccinations and/or immunization screening may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be vaccinated or undergo immunization screening.

Ready to empower healthier Canadians? Apply today!