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Marketing Coordinator

West Kelowna, British Columbia, Canada
Mid Level
Full-Time

About the role

Are you a creative marketer with a passion for storytelling, digital content, and building strong brands? Do you enjoy bringing ideas to life and seeing the direct impact of your work?

Kelowna Truck & RV, part of the Steve Marshall Group, is looking for a Marketing Coordinator to help showcase one of the Okanagan's premier destinations for trucks and recreational vehicles. Working closely with our General Manager and the Group Marketing Director, you'll be responsible for executing marketing campaigns, creating engaging content, managing social media, coordinating community events, and strengthening our connection with customers throughout the region.

If you're creative, organized, and excited by the opportunity to market a lifestyle centered around adventure, travel, and the outdoors, we'd love to hear from you.

Role Summary

The Marketing Coordinator plays a vital role in supporting the overall marketing strategy of the Steve Marshall Group (SMG) while executing dealership-specific initiatives for Kelowna Truck & RV.

Working under the guidance of the Group’s Marketing Director and directly reporting to the General Manager, the Marketing Coordinator ensures brand consistency, effective communication, and strong local market engagement.  This role is responsible for implementing campaigns, managing digital and social media content, coordinating community events, website management and ensuring brand consistency across all communication channels.

Key Responsibilities

Marketing Campaigns & Brand Execution

  • Implement group, store, and manufacturer marketing strategies at the dealership level, ensuring brand alignment and compliance with SMG and Stellantis guidelines.

  • Collaborate with the management team and General Manager to plan and execute monthly promotions, advertising campaigns, and seasonal initiatives.

  • Track and report on campaign performance, customer engagement, and ROI metrics.

  • Develop creative content such as flyers, banners, social media and digital advertising assets, and showroom displays.

Digital & Social Media Management

  • Manage dealership social media channels and ensure consistent, on-brand messaging.

  • Capture and edit dealership photos and videos for use across digital platforms.

  • Update dealership website content.

Administrative & Department Support

  • Work with Sales, Service, and Parts departments to promote department-specific campaigns.

  • Maintain a marketing calendar and manage vendor relationships related to printing, advertising, and promotional items.

Qualifications & Requirements

  • 2-4 years of experience in Marketing, Communications, Business, or related fields preferred.

  • Strong understanding of digital marketing, branding, and content creation principles.

  • Social Media savvy with experience in creating high-engagement content.

  • Proficiency in tools such as Canva, Adobe Creative Suite, Google Ads/Analytics, etc.

  • Excellent organizational, communication, and project management skills.

  • Creative, resourceful, and able to manage multiple projects under tight deadlines.

  • Collaborative team player with a positive and professional attitude.

This is an exciting opportunity to join a growing team where creativity is encouraged, new ideas are welcomed, and your work will make a meaningful impact. At Kelowna Truck & RV and the Steve Marshall Group, you'll have the opportunity to develop your skills, collaborate with an experienced marketing team, and help promote a dealership that's passionate about helping customers find their next adventure.

If you're ready to take the next step in your marketing career, we encourage you to apply today.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

About Steve Marshall Group

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Steve Marshall opened his first dealership in 1966 at age 19, making him the youngest dealer owner in history. As the years rolled on, the Steve Marshall Group was formed in respect to our Founder and President.

The Steve Marshall Group is a values-driven organization built on a foundation of respect. We believe that fostering relationships with our team and the community is ingrained in all aspects of our lives and reaches beyond customer service. We are motivated by excellence. From acquisitions to accountability, from recruitment to ROI, we are a company fueled by a competitive, compassionate, caring mindset motivated to succeed and win every day.

The Steve Marshall Group is an established owner and operator in the Vancouver Island, Thompson/Okanagan, and Vancouver markets, we continue to expand within British Columbia and the United States. We continue to recruit and invest in the best people who share our values and want the opportunity to advance in a fast-paced, rewarding career.

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