Top Benefits
About the role
OVERALL RESPONSIBILITIES
The Media Planners main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client’s advertising objectives. He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.
CHARACTERISTICS YOU HOLD
Accurate, detailed, accountable, adaptive, positive, curious, passionate, confident, patient, active listener, empathetic, great communicator, analytical.
WHAT YOUR DAY WILL LOOK LIKE
Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS Develop integrated media plans under supervision Use media measurement tools (OMD proprietary and industry) in plan preparation Present media plans to client under supervision Manage plan revisions due to budget or strategic changes Ensure execution of plans and manage plan revisions due to budget or strategic changes Develop media POVs Train and mentor media Assistants Ensure involvement of broadcast buying group in strategic plan development Build rapport with account group, partner agency disciplines and vendors Investigate new ideas, trends (what’s hot/what’s new) and share with team and client(s) Participation in client meetings Participate in business activities and attend presentations
DEVELOPMENTAL TRAINING
Expand understanding and use of media measurement tools Expand understanding of markets/media/buying conditions Training/mentoring of assistant/delegating skills Develop strategic skills for all media (digital, social, etc.).
Hone business writing and presentation skills
Gain insight into client business Develop business acumen Cultivation of media reputation and agency profile Attend industry media functions (vendor events) as an ambassador of OMD Volunteer for agency/department projects that interests you.
Become expert in Prisma and DDS
This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.
Expected Salary: $50,000 - $55,000
OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are: Virtual Monthly Town Hall Meetings Comprehensive in-house training program Full complement of health benefits (My FlexBenefits@OMD) Flex Work Arrangement and Work Life Balance initiatives Special Days (extra time-off days around statutory long weekends) Rewards & Recognition program when you go above and beyond the call of duty OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
Not the right fit? Search for Media Planner jobs in Toronto, Ontario, Canada
About OMD
While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.
Financials
Omnicom Group saw its revenues increase by more than 10% and net income increase by 15% in 2011, thanks to a recovering market that saw companies boost their advertising budgets. Acquisitions also contributed to a growth in earnings.
Mergers & Acquisitions
Throughout the year the firm bought 12 companies, including Nancy Bailey & Associates, a corporate licensing and consulting firm. Nancy Bailey is working closely with Beanstalk, another licensing specialist owned by Omnicom. Also in 2011 Omnicom bought Marina Maher Communications (MMC) for an undisclosed amount. MMC adds expertise in consumer products, food and beverage, and prescription and OTC drugs marketing from a female customer perspective.
In addition to adding subsidiaries that expand its advertising and marketing service offerings, the company also makes acquisitions to grow its geographic presence. In 2012 its Diversified Agency Services bought a majority stake in Medical Collective Intelligence, a Japanese online medical communications agency based in Tokyo.
Geographic Reach
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore.
Strategy
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for more than 45% of revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications. Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas.
The company has also been focused on expanding its media planning and buying operations. OMD Worldwide is a leading media specialist firm (behind Publicis' Starcom MediaVest), but Omnicom still trails WPP Group, Publicis, and Interpublic in total media services billings. To help close the gap, OMD launched Full Circle Entertainment, a branded entertainment production unit that works with clients like DIRECTV and Pier 1. In addition, Omnicom's Prometheus Media Services unit is its third media specialist, alongside OMD Worldwide and PHD Media Limited.
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Top Benefits
About the role
OVERALL RESPONSIBILITIES
The Media Planners main responsibility is to provide input into (recommending) the most effective and cost-efficient means of achieving the client’s advertising objectives. He/she must have a complete understanding of the media measurement tools used to evaluate opportunities and must also have a detailed knowledge of current media cost trends and buying conditions.
CHARACTERISTICS YOU HOLD
Accurate, detailed, accountable, adaptive, positive, curious, passionate, confident, patient, active listener, empathetic, great communicator, analytical.
WHAT YOUR DAY WILL LOOK LIKE
Lead monthly budget process: oversee data entry (inputting buys), BCR maintenance, clearing invoices and become resident expert in DDS Develop integrated media plans under supervision Use media measurement tools (OMD proprietary and industry) in plan preparation Present media plans to client under supervision Manage plan revisions due to budget or strategic changes Ensure execution of plans and manage plan revisions due to budget or strategic changes Develop media POVs Train and mentor media Assistants Ensure involvement of broadcast buying group in strategic plan development Build rapport with account group, partner agency disciplines and vendors Investigate new ideas, trends (what’s hot/what’s new) and share with team and client(s) Participation in client meetings Participate in business activities and attend presentations
DEVELOPMENTAL TRAINING
Expand understanding and use of media measurement tools Expand understanding of markets/media/buying conditions Training/mentoring of assistant/delegating skills Develop strategic skills for all media (digital, social, etc.).
Hone business writing and presentation skills
Gain insight into client business Develop business acumen Cultivation of media reputation and agency profile Attend industry media functions (vendor events) as an ambassador of OMD Volunteer for agency/department projects that interests you.
Become expert in Prisma and DDS
This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.
Expected Salary: $50,000 - $55,000
OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected. Some perks we offer are: Virtual Monthly Town Hall Meetings Comprehensive in-house training program Full complement of health benefits (My FlexBenefits@OMD) Flex Work Arrangement and Work Life Balance initiatives Special Days (extra time-off days around statutory long weekends) Rewards & Recognition program when you go above and beyond the call of duty OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
Not the right fit? Search for Media Planner jobs in Toronto, Ontario, Canada
About OMD
While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.
Financials
Omnicom Group saw its revenues increase by more than 10% and net income increase by 15% in 2011, thanks to a recovering market that saw companies boost their advertising budgets. Acquisitions also contributed to a growth in earnings.
Mergers & Acquisitions
Throughout the year the firm bought 12 companies, including Nancy Bailey & Associates, a corporate licensing and consulting firm. Nancy Bailey is working closely with Beanstalk, another licensing specialist owned by Omnicom. Also in 2011 Omnicom bought Marina Maher Communications (MMC) for an undisclosed amount. MMC adds expertise in consumer products, food and beverage, and prescription and OTC drugs marketing from a female customer perspective.
In addition to adding subsidiaries that expand its advertising and marketing service offerings, the company also makes acquisitions to grow its geographic presence. In 2012 its Diversified Agency Services bought a majority stake in Medical Collective Intelligence, a Japanese online medical communications agency based in Tokyo.
Geographic Reach
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore.
Strategy
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for more than 45% of revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications. Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas.
The company has also been focused on expanding its media planning and buying operations. OMD Worldwide is a leading media specialist firm (behind Publicis' Starcom MediaVest), but Omnicom still trails WPP Group, Publicis, and Interpublic in total media services billings. To help close the gap, OMD launched Full Circle Entertainment, a branded entertainment production unit that works with clients like DIRECTV and Pier 1. In addition, Omnicom's Prometheus Media Services unit is its third media specialist, alongside OMD Worldwide and PHD Media Limited.