Our story

Born in the Prairies, now part of a worldwide network, Skip is a tech company with an entrepreneurial spirit and the drive to be the best. We're a people-first, collaborative company with a fun, dynamic and innovative environment. Our vision is to empower everyday convenience. Whether it’s a Friday-night feast, a post-gym poke bowl, grabbing some groceries or sunscreen, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

Job Description

As a Customer Engagement Marketing Manager, you'll be instrumental in designing, executing, and optimizing data-driven customer engagement programs with the primary goal of enhancing customer lifetime value. This role is focused on fostering loyalty across the entire customer journey, from retaining newly acquired users and strengthening relationships with existing customers to significantly increasing their engagement and frequency on the Skip app, and re-engaging those who have lapsed. You will also play a key role in driving the growth of Skip+, our newly launched membership program.

This position requires a strategic marketer with a solid understanding of CRM principles and the customer lifecycle, coupled with a proven ability to translate strategic vision into impactful execution. You'll need strong project management skills, exceptional communication abilities to collaborate across teams, and the capacity to analyze program performance and translate complex data into clear, actionable reports for stakeholders.

What’s On Your Plate:

• Partner with the Analytics team to design and optimize data-driven customer lifecycle programs, including:

  • Onboarding series focused on maximizing early-lifecycle value through strategic use of our owned channels and discounting tools
  • Engagement offers designed to boost shopping behavior and increase order frequency.
  • Reactivation strategies to effectively re-engage lapsed customers.

• Collaborate with Analytics to identify high-potential and at-risk customer segments, developing targeted offers to maximize Customer Lifetime Value (LTV) and reduce churn.

• Support the end-to-end execution of Skip+ programs, including customer acquisition, upsell initiatives, and renewal campaigns.

• Work closely with Martech, CRM, and Technology teams to automate and scale customer engagement programs and tools, enhancing efficiency and personalization.

• Lead and mentor direct reports and other team members, setting clear daily, weekly, and monthly operational objectives. You will also ensure that all policies, practices, and procedures are understood and consistently followed by your direct reports and other stakeholders.

Experience & Qualifications:

• 5+ years of progressive experience in marketing, with a strong emphasis on customer engagement, lifecycle marketing, CRM, or loyalty programs.
• Proven ability to design, execute, and optimize data-driven marketing campaigns that significantly impact key performance indicators (KPIs) such as customer lifetime value (LTV), retention, and frequency.
• Highly analytical and results-oriented, with a deep comfort in working with data, budget management, interpreting metrics, and translating insights into actionable strategies.
• Creative and strategic thinker who can solve complex, undefined problems and develop innovative solutions to achieve strategic outcomes, even with limited resources.
• Demonstrated ability to work autonomously, effectively managing multiple projects simultaneously from goal-setting through execution and reporting, while adhering to varied timelines.
• Knowledge of CRM tools such as Salesforce Marketing Cloud or Braze is considered an asset

Why work at SKIP?

SKIP is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. SKIP team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we’d love to hear from you.

SKIP is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.

In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.

Note:

• All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.
• This role requires a minimum of three (3) days per week in the office.