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AMA - Alberta Motor Association logo

Field Manager, Driver Education

Edmonton, AB
Senior Level
Full-Time

Top Benefits

Competitive salary and flexible benefits
Employer-paid retirement savings program
Employee-exclusive discounts on travel, insurance, memberships

About the role

YOU'RE A natural leader WHO

BRINGS OUT THE best IN PEOPLE.

The Opportunity
While you’re all about building up the team, you’re also far-sighted and can see the bigger picture. Delivering a world-class product while maintaining an industry-leading team at the same time isn’t easy, but you’ve done it. We could use someone with your customer service skills and passion for enhancing relationships to join our Driver Education team.

As a Driver Education Field Manager, you will be assisting with recruitment and selection for contracted driving instructors, enhancing relationships and their performance through KPIs, and being the first point of contact for resolving complaints between students, parents and instructors.

The Team You’ve Been Looking For
AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

  • Competitive salary and flexible benefits
  • Employer-paid retirement savings program
  • Employee-exclusive discounts on travel, insurance, memberships, and more
  • Free travel medical insurance for you and your immediate family
  • Ongoing professional development
  • Paid vacation and personal days, including a Volunteer Day and Me Day
  • Flexible work models that make sense for your lifestyle

For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.

Who You Are

  • You’re a born leader, mentor and team builder who can inspire your team to help execute your strategic vision.
  • You embrace the idea of helping others reach their full potential.
  • You’re all about customer service, whether you’re dealing with internal or external clients.
  • You’re a big-picture thinker who knows how to create timelines, evaluate information, and troubleshoot to reach your team’s goals.
  • You’re a stickler for details and accuracy – you’re so organized that you have an uncanny ability to get your hands on the right information quickly.
  • You love coming up with innovative business development strategies that lead to exceptional results.
  • You know how to get things done and get results.
  • You’re a flexible team player who thrives on change.
  • Members are always at the heart of what you do. It’s about understanding and nurturing individual life journeys.
  • You not only understand AMA’s “Why,” you live it—staying true to our shared values and supporting purpose-driven work that makes a difference.

How You’ll Make an Impact

  • Report to the Manager, Driver Education Novice.
  • Work with students, parents and contractors to resolve and manage any conflicts or complaints.
  • Working closely with instructors to ensure they are living up to AMA’s brand promise of treating students as ‘practically family’.
  • Assist with recruitment and selection of driving instructors.
  • Manage KPIs and targets to work with contracted instructors to improve their overall lesson delivery.
  • Work with contractors on managing any concerns and issues and work closely together on solutions for the business.
  • Recommend changes and/or improvements to the contracted driving instructor program to ensure that the expectations of students are being met.
  • Work collaboratively with Driver Education leadership team, Senior Instructors and administrative operations to help determine service gaps within the province and find solutions by recommending the hiring or termination of instructors.
  • Gather the necessary information from a contracted driving instructor, student, parent/guardian and all other parties to determine what happened and decide on an equitable solution.
  • Deliver both positive and negative news to students, parents/guardians, and contracted driving instructors about the outcomes of any issues.
  • Look for trends and distribute preventative information to the contracted driving instructor network.
  • Deliver information to the contracted driving instructor network on strategies and training opportunities to reduce overall complaints and increase student satisfaction.

What You Bring to the Table

  • You have a high school diploma with a minimum of 3 years of relevant working experience in managing relationships and/or service agreements.
  • Bonus points if you have demonstrated experience in driver education or similar industries.
  • You have demonstrated experience with performance management (goal setting, measuring, monitoring and execution skills).
  • You have experience in the recruitment and selection of employees and/or contractors.
  • You’ve proven that you know how to get high-quality results even within tight timelines.
  • You have experience in a fast-paced, member-centric and performance-based work environment.

Belonging Matters Here
AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We’ll work with you and you’ll feel supported throughout your journey with us.

WORK MODEL:

In-Office

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

About AMA - Alberta Motor Association

Consumer Services

AMA is a multi-service organization representing 1 million Albertans. While most often known for our roadside assistance program, we also offer travel, registries and insurance services, Alberta’s largest driver education school, a member rewards program and member events in our communities. Part of the CAA and AAA family, we’re focused on our member’s needs and guided by their values to provide products, services and advocacy to help them live confidently.

Anyone here will tell you that we’re a different kind of employer, and it all comes down to how we treat our members - and each other. We've boiled it down to just two words: Practically Family. That’s not just a catchy phrase, we live it every day through simple gestures.

Practically Family is the web developer heading off shift who stops to help a team member carry items in the door, the insurance advisor who uses their break to pick up an extra coffee for a co-worker who’s having a bad day, or the registries agent who takes the time to help a member put their new licence plate on their vehicle. Not to mention all the birthday parties, free food days and wedding showers we throw for each other!

Taking care of one another, encouraging one another. It’s what family does, and what being Practically Family is all about. If you can picture yourself answering yes to the question, “Am I treating this member or colleague like a close family member or friend?” with every interaction, you’re our kind of people!

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