What you’ll do

We are seeking a highly motivated and skilled Social Media, Associate Marketing Manager to join our growing team. As an Associate Manager on the social team, you will play a vital role in directing social strategy, managing our online community across many platforms, creating engaging content, analyzing performance and working cross-functionally with various internal teams. You will have the opportunity to interact with customers, agencies, influencers, and other key internal stakeholders, supporting the execution of social media for Canadian Tire.

If you are passionate about Social Media, enjoy working collaboratively with diverse teams in a fast-paced environment, we would love to hear from you! Join us as a Social Media, Associate Manager and help shape our brand's online presence while delivering exceptional experiences to our customers.

• As a Social Media, Associate Manager, you’ll support the Social Media Manager in building strategic plans for our organic social content by collaborating with internal teams & agencies to build/execute the day-day content calendar (brief, content review, production, publishing).
• Work cross-functionally with key partners (sports partnerships and community impact teams) to create and adapt content related for our social channels
• Additionally, you will be occasionally responsible for conducting product shoots, agile social content creation and creating captivating organic content using tools like Canva. This could also include attending events to create real-time content and occasional afterhours/weekend work (less than 10% of time).
• A crucial aspect of your role is performance analysis, where you will regularly track post analytics, review moderation reports, and analyze monthly and seasonal performance reports to direct strategy. Based on these insights, you will provide performance updates and reports to relevant teams to drive data-informed decisions. These insights shape our strategy, channel development and organic content and ensure we stay closely connected to brand perception.

What you bring

• Bachelor's or Master’s degree in marketing, communications, public relations or equivalent training
• 4-6 years work experience in Social Media with a strong strategic background in content creation and community management
• Strong attention to detail with the ability to analyze community metrics and identify insights
• Ability to interpret analytics and digital customer engagement metrics to find opportunities
• Customer-focused individual, with exceptional written and oral communication skills
• Can work independently with the ability to work with tight deadlines and adapt to change
• Ability collaborate with cross-functional teams from across the organization (PR, Merchandising, Brand, Customer Service, Community/Impact teams)
• Experience directing and collaborating with creative agencies
• Familiar with customer service protocols and community management and risk management
• Knowledge of Social Media platforms and back-end execution
• Content creation & best practices by platform
• Experience with Sprout Social and/or other social media management programs
• Experience boosting posts/paid social media execution is a benefit but not mandatory

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.