Top Benefits
About the role
Who you are
- This is an exciting opportunity for someone who loves both the art and science of growth marketing—someone who can interpret data to inspire creative decisions, own the creative strategy, drive measurable impact, and help scale a purpose-driven brand that’s doing good for animals and the planet
- 6–8 years of growth or performance marketing experience, ideally within a high-growth DTC or omnichannel brand
- Deep hands-on experience in Paid Social marketing (Meta, TikTok, and emerging platforms)
- Proven ability to translate creative testing and performance data into actionable insights that drive efficiency and growth
- Strong analytical skills and proficiency with Excel/Google Sheets for forecasting, modeling, and reporting
- Experience with marketing analytics and attribution platforms (e.g., GA4, Looker, Triple Whale, or MMM/MTA frameworks)
- Ability to bridge creative and analytical worlds—comfortable partnering with designers, copywriters, and analysts alike
- Highly collaborative, curious, and motivated to experiment, learn, and deliver measurable results
- Passion for purpose-driven brands and Open Farm’s mission to Do Some Good®
What the job involves
- In our accelerated growth journey and mission to Do Some Good® for animals and the planet, we’re looking for a creative, analytical, and performance-minded marketer to join our team as Senior Manager, Growth Marketing
- Reporting to the VP of Growth Marketing, you’ll play a pivotal role in driving Open Farm’s acquisition and retention efforts—with a strong focus on Paid Social strategy and performance optimization. You’ll combine a deep understanding of creative storytelling with advanced analytical thinking to test, measure, and scale what works
- In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platforms—developing, launching, and optimizing campaigns to achieve acquisition, efficiency, and CAC/New Customer goals
- Partner with Brand and Creative teams to guide ad development—translating performance insights into actionable creative briefs that elevate storytelling and drive conversions
- Continuously test and iterate on creative, audience targeting, placements, and platforms to identify breakthrough performance drivers
- Develop and maintain a structured creative testing and persona roadmap, balancing rapid experimentation with brand integrity
- Analyze creative and campaign performance to uncover insights that inform broader growth and creative strategies
- Own, track and test customer experience from ad view through landing page experience
- Collaborate on cross-channel acquisition initiatives spanning Google Ads, affiliate, podcast, and direct mail to support efficient customer growth
- Partner with CRM and eCommerce teams to improve lifecycle performance through segmentation, automation, and retention programs
- Monitor customer payback, LTV, LTV:CAC and retention metrics to ensure sustainable, profitable growth across all cohorts
- Build dashboards, reports, and models that turn marketing data into clear business insights
- Analyze creative - including persona’s, themes and engagement data to build and guide the creative strategy
- Work with agency partners to structure reporting optimizations in an easy-to-understand way, with data at the center of every decision
- Leverage data visualization, attribution, and analytics tools (e.g., GA4, Looker, Triple Whale, MMM, or MTA) to measure incrementality, CAC and ROI
- Partner with the Vice President of Growth Marketing to inform budget allocation, forecasting, and channel investment decisions
- Use data storytelling to influence creative strategy and ensure every campaign decision is backed by insight
- Work closely with internal teams and agency partners to ensure alignment on strategy, execution, and creative direction
- Share insights and best practices across marketing functions to strengthen creative effectiveness and analytical capability
- Stay at the forefront of Paid Social trends, tools, and algorithms—bringing fresh, data-informed thinking to how we grow and engage our audience
Benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
About Open Farm Pet
As the leader in ethically and sustainably sourced pet food, Open Farm believes that high quality nutrition, environmental stewardship, and animal welfare go hand in hand.
Based in Toronto, Open Farm is one of the fastest growing pet food companies in North America and, as of July 2024, a certified B-Corporation. This accomplishment reflects our decade-long commitment to Doing Some Good for animals and the planet.
We are on a mission to empower pet parents with high quality nutrition for pets, crafted from ethically and sustainably sourced ingredients. Open Farm offers a range of premium pet food products including dry and wet foods, bone broths, treats, freeze-dried raw, gently cooked meals, and nutritional supplements. Formulated with a focus on environmental stewardship, animal welfare, and transparent sourcing, Open Farm gives pet owners ethical and sustainable choices for their beloved companions.
We're also proud of the strong partnerships with leading animal welfare and sustainability certifications including Global Animal Partnership, Certified Humane, Ocean Wise, and the Marine Stewardship Council.
Top Benefits
About the role
Who you are
- This is an exciting opportunity for someone who loves both the art and science of growth marketing—someone who can interpret data to inspire creative decisions, own the creative strategy, drive measurable impact, and help scale a purpose-driven brand that’s doing good for animals and the planet
- 6–8 years of growth or performance marketing experience, ideally within a high-growth DTC or omnichannel brand
- Deep hands-on experience in Paid Social marketing (Meta, TikTok, and emerging platforms)
- Proven ability to translate creative testing and performance data into actionable insights that drive efficiency and growth
- Strong analytical skills and proficiency with Excel/Google Sheets for forecasting, modeling, and reporting
- Experience with marketing analytics and attribution platforms (e.g., GA4, Looker, Triple Whale, or MMM/MTA frameworks)
- Ability to bridge creative and analytical worlds—comfortable partnering with designers, copywriters, and analysts alike
- Highly collaborative, curious, and motivated to experiment, learn, and deliver measurable results
- Passion for purpose-driven brands and Open Farm’s mission to Do Some Good®
What the job involves
- In our accelerated growth journey and mission to Do Some Good® for animals and the planet, we’re looking for a creative, analytical, and performance-minded marketer to join our team as Senior Manager, Growth Marketing
- Reporting to the VP of Growth Marketing, you’ll play a pivotal role in driving Open Farm’s acquisition and retention efforts—with a strong focus on Paid Social strategy and performance optimization. You’ll combine a deep understanding of creative storytelling with advanced analytical thinking to test, measure, and scale what works
- In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platforms—developing, launching, and optimizing campaigns to achieve acquisition, efficiency, and CAC/New Customer goals
- Partner with Brand and Creative teams to guide ad development—translating performance insights into actionable creative briefs that elevate storytelling and drive conversions
- Continuously test and iterate on creative, audience targeting, placements, and platforms to identify breakthrough performance drivers
- Develop and maintain a structured creative testing and persona roadmap, balancing rapid experimentation with brand integrity
- Analyze creative and campaign performance to uncover insights that inform broader growth and creative strategies
- Own, track and test customer experience from ad view through landing page experience
- Collaborate on cross-channel acquisition initiatives spanning Google Ads, affiliate, podcast, and direct mail to support efficient customer growth
- Partner with CRM and eCommerce teams to improve lifecycle performance through segmentation, automation, and retention programs
- Monitor customer payback, LTV, LTV:CAC and retention metrics to ensure sustainable, profitable growth across all cohorts
- Build dashboards, reports, and models that turn marketing data into clear business insights
- Analyze creative - including persona’s, themes and engagement data to build and guide the creative strategy
- Work with agency partners to structure reporting optimizations in an easy-to-understand way, with data at the center of every decision
- Leverage data visualization, attribution, and analytics tools (e.g., GA4, Looker, Triple Whale, MMM, or MTA) to measure incrementality, CAC and ROI
- Partner with the Vice President of Growth Marketing to inform budget allocation, forecasting, and channel investment decisions
- Use data storytelling to influence creative strategy and ensure every campaign decision is backed by insight
- Work closely with internal teams and agency partners to ensure alignment on strategy, execution, and creative direction
- Share insights and best practices across marketing functions to strengthen creative effectiveness and analytical capability
- Stay at the forefront of Paid Social trends, tools, and algorithms—bringing fresh, data-informed thinking to how we grow and engage our audience
Benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
About Open Farm Pet
As the leader in ethically and sustainably sourced pet food, Open Farm believes that high quality nutrition, environmental stewardship, and animal welfare go hand in hand.
Based in Toronto, Open Farm is one of the fastest growing pet food companies in North America and, as of July 2024, a certified B-Corporation. This accomplishment reflects our decade-long commitment to Doing Some Good for animals and the planet.
We are on a mission to empower pet parents with high quality nutrition for pets, crafted from ethically and sustainably sourced ingredients. Open Farm offers a range of premium pet food products including dry and wet foods, bone broths, treats, freeze-dried raw, gently cooked meals, and nutritional supplements. Formulated with a focus on environmental stewardship, animal welfare, and transparent sourcing, Open Farm gives pet owners ethical and sustainable choices for their beloved companions.
We're also proud of the strong partnerships with leading animal welfare and sustainability certifications including Global Animal Partnership, Certified Humane, Ocean Wise, and the Marine Stewardship Council.