Chief of Staff & Strategy Officer
About the role
Pure Lab Vitamins is a Canadian natural health company based in Ottawa, dedicated to developing and delivering high-quality, science-informed nutritional supplements that support foundational health and well-being. The company’s roots trace back to the insights of a compounding pharmacist who began formulating evidence-based supplements to address real patient needs, which laid the groundwork for a broader line of products that go beyond everyday vitamins.
Pure Lab Vitamins’ product portfolio includes a growing range of vitamins, minerals, antioxidants, and specialized formulas designed to support everything from immune health and metabolic function to stress resilience and nutrient replenishment. All products are made in Canada under Good Manufacturing Practice (GMP) standards, are Health Canada licensed, and undergo rigorous third-party testing to verify purity, potency, and consistency.
The brand is known for its commitment to clean formulations with minimal non-medicinal ingredients, transparent sourcing, and a focus on therapeutic value. Pure Lab’s products are sold through natural health retailers, clinics, and online channels across Canada, and are widely respected for their credibility among health professionals and consumers alike.
The Role
We are seeking a Chief of Staff & Strategy Officer (CSSO) to serve as a senior strategic partner to the CEO and a key architect of the company’s next phase of growth.
This role sits at the intersection of strategy, product, industry expertise, and commercial enablement. The CSSO translates the CEO's and Board's strategic intent into clear priorities, disciplined execution, and scalable systems—while ensuring the company’s product, formulation, education, and messaging remain credible, evidence-based, and aligned.
This is a hands-on leadership role for an experienced industry professional who brings both deep domain credibility and the ability to build structure, cadence, and accountability across a growing organization.
What You’ll Do
Strategic Advisory & Business Integratio
- nAct as a trusted advisor to the CEO, contributing industry insight and perspective to annual and quarterly plannin
- gPartner with the CEO to translate strategic priorities into executable business plan
- sHelp design and implement cross-functional KPI frameworks that drive clarity, focus, and accountabilit
- yEstablish and lead a monthly operating review cadence, ensuring high-quality data, alignment across teams, and follow-through on commitment
**s
Product Strategy & R&D Leadersh**
- ipOwn and evolve the company’s product and formulation roadmap in alignment with the company’s mission, vision, and growth strate
- gyIntegrate market trends, customer insights, regulatory considerations, and competitive dynamics into product decisio
- nsPartner closely with Sales leadership t
- o:Identify priority product categories by geography and chann
- elEnsure product claims, education, and formulation integrity are tightly align
- edCollaborate with Operations leadership to guid
- e:Ingredient sourcing strate
- gyManufacturing decisions and trade-of
- fsLab testing standards and quality protoco
**ls
Sales, Education & Marketing Alignment (Enablement-Fir**
- st)Oversee education and product messaging, ensuring consistency across Sales, Marketing, and digital chann
- elsTranslate product strategy into clear, credible messaging that supports commercial objecti
- vesEnsure education initiatives are practical, evidence-based, and directly enable sales effectiven
- essSupport (not replace) Sales leadership
- by:Helping define expansion and prioritization strateg
- iesEnsuring alignment between sales incentives, product availability, and messag
- ingActing as a strategic thought partner rather than a top-down mana
**ger
External Credibility & Thought Leader**
- shipServe as a key external interface w
- ith:Medical professio
- nalsHealth practitio
- nersIndustry partners and opinion lea
- dersSupport the development
- of:Training and education mater
- ialsSelf-serve education platforms (website, app, digital to
- ols)High-credibility content that reinforces brand t
- rustContribute to storytelling and thought leadership where it supports education-led growth and long-term brand autho
**rity
What We’re Lookin**
- g ForSignificant experience in a regulated, science-led, or credibility-driven industry (e.g., health, wellness, nutrition, medical, formulation-based prod
- ucts)Proven ability to operate as a strategic partner to a CEO in a scaling organiz
- ationStrong product and formulation literacy, with the ability to balance innovation, evidence, and commercial real
- itiesExperience building operating cadence, planning rhythms, and KPI disci
- plineComfort working cross-functionally with Sales, Marketing, Operations, and Educ
- ationHigh executive presence and credibility with both internal leaders and external stakeho
- ldersPragmatic, collaborative leadership style—able to influence without relying on formal auth
**ority
Why This Role M**
attersThis role is central to ensuring the company scales without losing credibility, coherence, or focus. The Chief of Staff & Strategy Officer helps translate ambition into execution, connects product integrity to commercial success, and builds the systems required to support sustainable g
**rowth.
Compensation & Total**
RewardsThis role offers a target annual base salary range of $145,000–$190,000 CAD, commensurate with experience and scope. Compensation will be pro-rated during the phased, part-time portion of the role, with transition to full-time compensation upon moving into the full-time executive phase. Additional total rewards and benefits will be aligned with the full-tim
**e role.
How This Role w**
ill WorkThis role is designed as a phased engagement, giving both you and Pure Lab Vitamins the opportunity to build trust, clarity, and momentum before transitioning into a full-time executi
**ve role.
Phase 1 (Feb–Apr): Part-time 2 days**
per weekYou’ll spend time getting deeply familiar with the business—its products, operations, and people—while building strong relationships with the leadership team. Together, we’ll identify what’s working, where execution can improve, and align on priorities for the next
**quarter.
Phase 2 (May–July): Part-time 3 day**
s per weekAs your involvement increases, you’ll begin leading agreed-upon initiatives, helping improve how the company plans, tracks progress, and executes across product, education, and marketing. You’ll also contribute to discussions around margin improvement and region
**al growth.
Phase 3 (August onward)**
: Full TimeYou’ll step into a full-time executive role, owning the execution rhythm across key areas and helping drive long-term growth, alignment, and operational discipline as a core member of the leade
rship team.This phased approach is intentional—it enables a strong mutual fit and lays the foundation for long-term success on
both sides.
About Pure Lab Vitamins Inc.
Pure Lab Vitamins is an Ottawa-based natural health company owned by Roger Biddle and Cyrus Kuhzarani. Cyrus is a leading compounding pharmacist, known for his patient-championing support of natural health – and Roger is an experienced marketing strategist with decades of experience in the natural health sector.
From day one we have shared a passion to reach people with actionable knowledge and usable health products. As a community pharmacist renowned for his knowledge and passion to help people with their health, Cyrus has developed our unique line of supplements that have a focus on helping replenish the body from key deficiencies – and Roger ensures that our whole team's experience and interest in helping developing relationships with retailers and customers is fully engaged.
We are thrilled to be working with genuine and caring customers across Canada – and look forward to sharing the efficacy of our unique products and the positive outcomes we hear about every day!
Chief of Staff & Strategy Officer
About the role
Pure Lab Vitamins is a Canadian natural health company based in Ottawa, dedicated to developing and delivering high-quality, science-informed nutritional supplements that support foundational health and well-being. The company’s roots trace back to the insights of a compounding pharmacist who began formulating evidence-based supplements to address real patient needs, which laid the groundwork for a broader line of products that go beyond everyday vitamins.
Pure Lab Vitamins’ product portfolio includes a growing range of vitamins, minerals, antioxidants, and specialized formulas designed to support everything from immune health and metabolic function to stress resilience and nutrient replenishment. All products are made in Canada under Good Manufacturing Practice (GMP) standards, are Health Canada licensed, and undergo rigorous third-party testing to verify purity, potency, and consistency.
The brand is known for its commitment to clean formulations with minimal non-medicinal ingredients, transparent sourcing, and a focus on therapeutic value. Pure Lab’s products are sold through natural health retailers, clinics, and online channels across Canada, and are widely respected for their credibility among health professionals and consumers alike.
The Role
We are seeking a Chief of Staff & Strategy Officer (CSSO) to serve as a senior strategic partner to the CEO and a key architect of the company’s next phase of growth.
This role sits at the intersection of strategy, product, industry expertise, and commercial enablement. The CSSO translates the CEO's and Board's strategic intent into clear priorities, disciplined execution, and scalable systems—while ensuring the company’s product, formulation, education, and messaging remain credible, evidence-based, and aligned.
This is a hands-on leadership role for an experienced industry professional who brings both deep domain credibility and the ability to build structure, cadence, and accountability across a growing organization.
What You’ll Do
Strategic Advisory & Business Integratio
- nAct as a trusted advisor to the CEO, contributing industry insight and perspective to annual and quarterly plannin
- gPartner with the CEO to translate strategic priorities into executable business plan
- sHelp design and implement cross-functional KPI frameworks that drive clarity, focus, and accountabilit
- yEstablish and lead a monthly operating review cadence, ensuring high-quality data, alignment across teams, and follow-through on commitment
**s
Product Strategy & R&D Leadersh**
- ipOwn and evolve the company’s product and formulation roadmap in alignment with the company’s mission, vision, and growth strate
- gyIntegrate market trends, customer insights, regulatory considerations, and competitive dynamics into product decisio
- nsPartner closely with Sales leadership t
- o:Identify priority product categories by geography and chann
- elEnsure product claims, education, and formulation integrity are tightly align
- edCollaborate with Operations leadership to guid
- e:Ingredient sourcing strate
- gyManufacturing decisions and trade-of
- fsLab testing standards and quality protoco
**ls
Sales, Education & Marketing Alignment (Enablement-Fir**
- st)Oversee education and product messaging, ensuring consistency across Sales, Marketing, and digital chann
- elsTranslate product strategy into clear, credible messaging that supports commercial objecti
- vesEnsure education initiatives are practical, evidence-based, and directly enable sales effectiven
- essSupport (not replace) Sales leadership
- by:Helping define expansion and prioritization strateg
- iesEnsuring alignment between sales incentives, product availability, and messag
- ingActing as a strategic thought partner rather than a top-down mana
**ger
External Credibility & Thought Leader**
- shipServe as a key external interface w
- ith:Medical professio
- nalsHealth practitio
- nersIndustry partners and opinion lea
- dersSupport the development
- of:Training and education mater
- ialsSelf-serve education platforms (website, app, digital to
- ols)High-credibility content that reinforces brand t
- rustContribute to storytelling and thought leadership where it supports education-led growth and long-term brand autho
**rity
What We’re Lookin**
- g ForSignificant experience in a regulated, science-led, or credibility-driven industry (e.g., health, wellness, nutrition, medical, formulation-based prod
- ucts)Proven ability to operate as a strategic partner to a CEO in a scaling organiz
- ationStrong product and formulation literacy, with the ability to balance innovation, evidence, and commercial real
- itiesExperience building operating cadence, planning rhythms, and KPI disci
- plineComfort working cross-functionally with Sales, Marketing, Operations, and Educ
- ationHigh executive presence and credibility with both internal leaders and external stakeho
- ldersPragmatic, collaborative leadership style—able to influence without relying on formal auth
**ority
Why This Role M**
attersThis role is central to ensuring the company scales without losing credibility, coherence, or focus. The Chief of Staff & Strategy Officer helps translate ambition into execution, connects product integrity to commercial success, and builds the systems required to support sustainable g
**rowth.
Compensation & Total**
RewardsThis role offers a target annual base salary range of $145,000–$190,000 CAD, commensurate with experience and scope. Compensation will be pro-rated during the phased, part-time portion of the role, with transition to full-time compensation upon moving into the full-time executive phase. Additional total rewards and benefits will be aligned with the full-tim
**e role.
How This Role w**
ill WorkThis role is designed as a phased engagement, giving both you and Pure Lab Vitamins the opportunity to build trust, clarity, and momentum before transitioning into a full-time executi
**ve role.
Phase 1 (Feb–Apr): Part-time 2 days**
per weekYou’ll spend time getting deeply familiar with the business—its products, operations, and people—while building strong relationships with the leadership team. Together, we’ll identify what’s working, where execution can improve, and align on priorities for the next
**quarter.
Phase 2 (May–July): Part-time 3 day**
s per weekAs your involvement increases, you’ll begin leading agreed-upon initiatives, helping improve how the company plans, tracks progress, and executes across product, education, and marketing. You’ll also contribute to discussions around margin improvement and region
**al growth.
Phase 3 (August onward)**
: Full TimeYou’ll step into a full-time executive role, owning the execution rhythm across key areas and helping drive long-term growth, alignment, and operational discipline as a core member of the leade
rship team.This phased approach is intentional—it enables a strong mutual fit and lays the foundation for long-term success on
both sides.
About Pure Lab Vitamins Inc.
Pure Lab Vitamins is an Ottawa-based natural health company owned by Roger Biddle and Cyrus Kuhzarani. Cyrus is a leading compounding pharmacist, known for his patient-championing support of natural health – and Roger is an experienced marketing strategist with decades of experience in the natural health sector.
From day one we have shared a passion to reach people with actionable knowledge and usable health products. As a community pharmacist renowned for his knowledge and passion to help people with their health, Cyrus has developed our unique line of supplements that have a focus on helping replenish the body from key deficiencies – and Roger ensures that our whole team's experience and interest in helping developing relationships with retailers and customers is fully engaged.
We are thrilled to be working with genuine and caring customers across Canada – and look forward to sharing the efficacy of our unique products and the positive outcomes we hear about every day!