Reporting to the Marketing Director, you will play a crucial role in optimizing our marketing and customer relationship management strategies. You will collaborate with various teams across the organization to assess, implement, and maintain CRM systems while ensuring alignment with company objectives and enhancing the overall customer experience.

Our ideal candidate is a hands-on, analytical individual who is not afraid to get their hands dirty to achieve their data and business system goals. They will need to be a great communicator, as they will work in close collaboration with our Brand, Growth, Marketing Intelligence and IT teams, as well as a variety of internal stakeholders to achieve the company’s objectives.

In exchange, we will emphatically support your desire to acquire new skills and be an expert in the field of marketing CRM systems analysis and integrations.

This is currently a remote position with close, daily team interactions. We are a diverse, collaborative and welcoming team.

The salary range for this position is $85k-$95k based on qualifications and experience.

Job Description As the lead CRM systems analyst, you will serve as the linchpin between our customer relationship management (CRM) systems and marketing strategies, ensuring seamless integration and alignment to drive customer engagement, enhance sales performance, and optimize marketing efforts. Your role will encompass a diverse range of responsibilities, requiring a blend of technical expertise, strategic thinking, and strong collaboration skills. Here’s how:

• Own the implementation, customization, and ongoing maintenance of our marketing CRM systems, such as HubSpot, ensuring they are finely tuned to not only meet business objectives but also enhance the overall customer experience.
• Conduct a thorough analysis of the current business CRM and integrated systems, identifying opportunities to improve our current processes.
• Collaborate with Campaign Managers and internal stakeholders to leverage CRM data and insights, identify strategic touchpoint opportunities to nurture leads, retain customers, and maximize lifetime value.
• Work closely with Campaign Managers and internal stakeholders to map out the customer journey, identifying touchpoints and opportunities for optimization throughout the sales funnel.
• Maintain and create audience lists using Hubspot and other data sources through automated and manual processes to ensure accurate targeting.
• Support Campaign Managers to ensure workflows are optimized and consistent.
• Create and maintain UTM properties to map conversions to campaigns.
• Develop webhooks to send data to our custom CRM.
• Provide best-practice solutions to integration and automation projects.
• Map data to Hubspot from multiple sources and document the property catalog.
• Develop reports for imported data and campaigns and provide resources for informed decisions.
• Provide guidance and support to internal teams to ensure they are proficient in utilizing CRM tools to their fullest potential.
• Collaborate with the Marketing Director to ensure alignment with Sekure's business needs and campaign requirements.
• Collaborate with infrastructure teams to document the current state of our marketing CRM in our data universe.
• Lead projects to develop and map data integrations with various vendors and our internal data universe.
• Support our developers and IT team in configuring integration systems to capture and organize customer data effectively.
• Foster cross-functional collaboration with various stakeholders across the organization, including Sales, Customer Support, and IT teams to ensure alignment with company goals and objectives.
• Provide support to the Data Privacy Officer in triaging new vendors and plugins.

Job Qualifications Ready to join a collaborative and innovative marketing team where you can make an immediate impact? Apply now if this sounds like you:

• Strategic thinker: You contribute to the development of program strategies and create communication solutions that are creatively compelling, on strategy and motivate desired consumer behavior.
• Multi-tasker: You have strong project management skills and are able to manage multiple responsibilities in a fast-paced environment.
• Accountable: You believe documentation is the key to success and are passionate about putting processes in place to ensure the accuracy and quality of your work.
• Team player: You have a positive attitude to inspire and engage with your team, to build a good relationship with teammates and to keep stakeholders on the same page.
• Problem-solver: You’re able to identify issues and determine the most appropriate course of action in a quick and efficient way, on your own and within a team setting.
• Planner: You establish objectives and schedule tasks and resources efficiently. You know how to manage workload during peak periods to attain your goals.
• Presenter: You are able to take complex solutions and make them simple to explain and digest.
• Seeker: You have a deep curiosity. You constantly seek to further your knowledge by conducting research day in and day out to find a golden nugget of improvement.
• Good memory: You remember all the little details that weren't important at the time, or that haven't been investigated ... yet.
• Logical: You’re an expert at seeing patterns and figuring things out. You consider the ramifications of changes before they happen.
• Always learning: You have a passion to learn, keeping up to date with the latest advances in CRM’s and the customer experience, always searching for a better customer experience through the sales funnel with automation and other technological advances.
• Communicator: You are an excellent communicator (written and oral) and have strong interpersonal skills.

Career and Technical Proficiencies

Applicants will be evaluated based on experience, interview and references.

• Demonstrated proficiency in technical skills relevant to CRM and marketing integration, including familiarity with database management systems (e.g., SQL), and knowledge of web development frameworks (e.g., HTML, CSS).
• Ability to troubleshoot technical issues, customize CRM systems through API integration, and collaborate effectively with IT and development teams to implement solutions.
• Experience with CRM tools such as HubSpot, Salesforce, or Microsoft Dynamics.
• Proven experience in CRM systems implementation, customization, and maintenance.
• Knowledge of data privacy and security regulations is preferred.
• Strong analytical skills with the ability to interpret complex data and make actionable recommendations.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Bachelor's degree in Business Administration, Marketing, Information Systems, or related field.