At Sparrow Hotels, our core purpose is to create an environment for people and communities to flourish. We strive to be responsible to our guests, clients and staff through social responsibility, community investment, sustainability, design, and innovation.

We are excited to be recruiting for a Senior Sales Manager for Inn at the Forks.

Inn at the Forks is a sleek and stylish hotel set in The Forks historic site with guest rooms that feature a modern design, and some suites have waterfront views. SMITH is a contemporary restaurant featuring locally sourced ingredients, and Riverstone Spa is a full-service spa, both located within the hotel.

POSITION SUMMARY:

The Senior Sales Manager is responsible for driving revenue growth through proactive sales strategies, client relationship management, and securing new business in corporate, group, and event markets. This role requires a strategic and results-driven approach to identifying opportunities, negotiating contracts, and maximizing hotel occupancy and revenue. Strong communication skills, industry knowledge, and a proven track record in hotel sales are essential for success in this position.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Sales & Business Development:

• Proactively identify and pursue new business opportunities in corporate, group, and social markets.
• Develop and maintain strong relationships with existing clients to maximize repeat business.
• Conduct outside sales calls, site visits, and presentations to promote the hotel’s offerings.
• Respond promptly to inquiries, prepare proposals, and negotiate contracts to secure bookings.

Revenue & Strategy:

• Collaborate with the Sales Team and Revenue Management to develop and execute sales strategies.
• Meet and exceed monthly and annual sales targets and revenue goals.
• Monitor market trends, competitor activity, and customer feedback to refine sales approaches.

Client & Event Coordination:

• Work closely with the banquet and events team to ensure seamless execution of group bookings.
• Assist in the coordination of events, meetings, and conferences as needed.
• Provide outstanding customer service to enhance guest satisfaction and brand loyalty.
• Ensuring any client specifications and expectations are met and any complaints/issues are identified and resolved.
• Maintaining open communication with all departments to improve overall hotel operations.

Administrative & Reporting:

• Maintain accurate records of sales activities, client interactions, and contract details in CRM software.

• Prepare weekly and monthly sales reports for management review.

• Represent the hotel at networking events, tradeshows, and industry functions.

• Establishing standard operating procedures for sales processes.

KEY COMPETENCIES AND QUALIFICATION:

• Proven ability to generate and close new business opportunities.

• Strong prospecting and lead-generation skills.

• Expertise in contract negotiation and revenue optimization.

• Excellent verbal and written communication skills.

• Ability to build and maintain strong client relationships.

• Strong attention to detail and ability to manage multiple accounts.

• Effective prioritization and time management skills.

• Ability to work under pressure and meet deadlines.

• Minimum 3-5 years of experience in a hotel sales role.

• Strong negotiation, communication, and relationship management skills.

• Proven track record of achieving and exceeding sales targets.

• Proficiency in hotel sales systems such as Delphi, Opera, or similar CRM and PMS platforms is an asset.

• Ability to work independently while effectively collaborating with cross-functional teams.

CORE VALUES ALIGNMENT:

Upholding our core values is vital for the Senior Sales Manager, as they serve as a key representative of Sparrow Hotels. This includes demonstrating professionalism, fostering strong relationships with clients, and embodying the hotel's commitment to exceptional service.

By aligning their actions with the hotel's values, the Senior Sales Manager can enhance brand loyalty and ensure that every event reflects the quality and standards associated with Sparrow Hotels.

• Hospitality: We are dedicated to prioritizing unwavering hospitality in all interactions
• Accountability: We are accountable to each other, our guests, our stakeholders and our community
• Respect: We demonstrate genuine respect and empathy in all interactions
• Teamwork: We collaborate continuously to achieve our shared objectives
• Leadership: We show leadership in all areas of life, at work, at home and in our community.
• Empowerment: We empower individuals through trust, autonomy, and support
• Innovation: We pursue transformative ideas, push boundaries, and exceed yesterday's achievements.

We’re open to discussing salary expectations and will consider relevant skills and hotel experience when determining compensation.