Demand Generation Manager
About the role
Demand Generation Manager
About FacilityOS
FacilityOS is a dynamic and innovative B2B SaaS company headquartered in the heart of Toronto's vibrant tech ecosystem. We are on a high-growth trajectory, providing a market-leading platform that helps businesses improve their safety, security, compliance, and efficiency across many critical facility touchpoints. We are a team of passionate, driven individuals committed to excellence, innovation, and redefining our industry.
At FacilityOS, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas.
In being a great place to work, we are proud to offer a range of experiences and opportunities that will help our employees to achieve their career and personal goals and enable them to live a healthy and balanced life.
This is a hybrid position where you'll be required to be in office at least two days a week with the flexibility to work from home the remaining days if desired.
About the Role
To support our growth, we are building out our Marketing team and are looking for a Demand Generation Manager. Reporting to the Sr. Director of Demand Generation, the successful candidate will help establish new campaigns to build awareness and ultimately ensure our go-to-market teams have a healthy pipeline. As our Demand Generation Manager, you will work with the marketing and go-to-market teams to understand our audience and build tailored campaigns that speak directly to prospective buyers, driving revenue and generating activity for the business.
If you are demand generation obsessed, are a campaign strategist and have deep experience in both campaign development and integrated marketing, then look no further.
Responsibilities
Strategy & Planning
- Support the ideation, creation and execution of omni-channel campaigns from conception through launch, measurement and continuous improvement.
- Use market/competitive/customer insights and strategies to develop campaigns that align to our messaging and positioning that can be effectively used across all go-to-market activities.
- Create and execute comprehensive acquisition strategies across all channels to drive customer growth.
- Manage demand generation budget and optimize spend within campaigns and channels.
Campaign Creation
- Plan, execute and analyze targeted marketing programs for ICP segments through a variety of channels, including integrated marketing campaigns, email, webinars, tradeshows and events, search engines, display advertising, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline.
- Develop copy and supporting ads to drive awareness through tailored campaigns leveraging personas, industry segmentation and buyer stage.
- Support the execution of account-based marketing digital campaigns.
- Support the execution of field events and webinars.
- Ensure the tracking and reporting analytics of all campaign activity.
- Support other demand generation marketing initiatives as necessary.
Website Development
- Landing page development for optimal conversions from campaigns.
- Lead website optimization initiatives and personalization to enhance user experience and conversion rates.
Reporting & Optimizations
- Design, build and test campaign deliverables such as email copy, landing pages, calls to action, email layouts, etc.
- Define and conduct A/B testing and experiments to optimize campaign performance across tactics and funnel stages.
- Conduct on-going analysis & reporting, while testing new user acquisition initiatives.
- Drive growth across key metrics (MQLs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Apply marketing automation technology and AI workflows to streamline campaign execution and lead nurturing.
Cross-Functional Collaboration
- Partner with Sales and BDR teams to ensure timely lead follow-up, enablement materials, and feedback loops for quality improvement.
- Work with RevOps to maintain clean data, lead routing rules, scoring models, and lifecycle stage definitions.
- Collaborate with Customer Marketing to leverage case studies, references, and customer stories across demand campaigns.
- Coordinate with external vendors and agencies (design, ads, event production) to deliver high-quality outputs on time.
Skills and Experience
- Minimum 5 years' experience in Marketing, with at least 3 in a campaign management role.
- Experience in B2B SaaS products preferred.
- Proven success in developing and executing demand generation campaigns resulting in new business revenue .
- Experience working with HubSpot.
- Exemplary written and verbal communication skills, and meticulous attention to detail.
- Ability to give direction on best-in-class creatives to assist with campaigns to drive optimal conversions.
- Excellent people, presentation and collaboration skills.
- Proficient in Word, Excel, PowerPoint, and Salesforce.
FacilityOS Commitment
We believe that a diverse team is the key to innovation and growth. We are an equal opportunity employer that value diversity at our company and encourage all candidates to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
FacilityOS will accommodate individuals with disabilities through each stage of the recruitment and selection process. Please advise us of any needs when your interview is booked, and we will do our best to meet your needs.
Please note that all candidates must be legally eligible to work in Canada and have the ability travel in Canada, the United States, United Kingdom and the Nordics.
Background and Reference Checks
Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check and employment and educational verifications. A reference check will also be conducted.
FacilityOS thanks all candidates for their interest, however only those selected to continue in the process will be contacted.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications. These tools assist the recruitment team but do not replace human judgment. All advancement and hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us or click here.
FacilityOS Website : www.facilityos.com
Follow us on LinkedIn: https://www.linkedin.com/company/facilityos/
Office location: 5525 Yonge St, North York, ON M2N 5S3
To apply: Please apply via the attached link
About FacilityOS (formerly iLobby)
FacilityOS (formerly iLobby) is a global leader in facility, asset, and visitor management. The company’s modular platform is used by security professionals, facility managers, compliance teams, logistics managers, and operational leadership to optimize and automate key facility processes, achieve regulatory compliance, enforce safety protocols, and drive site security requirements. Their end-to-end platform is comprised of interoperable modules for visitor management (VisitorOS), emergency and evacuation management (EmergencyOS), contractor compliance management (ContractorOS), asset and logistics management (LogisticsOS), and physical visitor and contractor access control (SecurityOS).
Demand Generation Manager
About the role
Demand Generation Manager
About FacilityOS
FacilityOS is a dynamic and innovative B2B SaaS company headquartered in the heart of Toronto's vibrant tech ecosystem. We are on a high-growth trajectory, providing a market-leading platform that helps businesses improve their safety, security, compliance, and efficiency across many critical facility touchpoints. We are a team of passionate, driven individuals committed to excellence, innovation, and redefining our industry.
At FacilityOS, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas.
In being a great place to work, we are proud to offer a range of experiences and opportunities that will help our employees to achieve their career and personal goals and enable them to live a healthy and balanced life.
This is a hybrid position where you'll be required to be in office at least two days a week with the flexibility to work from home the remaining days if desired.
About the Role
To support our growth, we are building out our Marketing team and are looking for a Demand Generation Manager. Reporting to the Sr. Director of Demand Generation, the successful candidate will help establish new campaigns to build awareness and ultimately ensure our go-to-market teams have a healthy pipeline. As our Demand Generation Manager, you will work with the marketing and go-to-market teams to understand our audience and build tailored campaigns that speak directly to prospective buyers, driving revenue and generating activity for the business.
If you are demand generation obsessed, are a campaign strategist and have deep experience in both campaign development and integrated marketing, then look no further.
Responsibilities
Strategy & Planning
- Support the ideation, creation and execution of omni-channel campaigns from conception through launch, measurement and continuous improvement.
- Use market/competitive/customer insights and strategies to develop campaigns that align to our messaging and positioning that can be effectively used across all go-to-market activities.
- Create and execute comprehensive acquisition strategies across all channels to drive customer growth.
- Manage demand generation budget and optimize spend within campaigns and channels.
Campaign Creation
- Plan, execute and analyze targeted marketing programs for ICP segments through a variety of channels, including integrated marketing campaigns, email, webinars, tradeshows and events, search engines, display advertising, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline.
- Develop copy and supporting ads to drive awareness through tailored campaigns leveraging personas, industry segmentation and buyer stage.
- Support the execution of account-based marketing digital campaigns.
- Support the execution of field events and webinars.
- Ensure the tracking and reporting analytics of all campaign activity.
- Support other demand generation marketing initiatives as necessary.
Website Development
- Landing page development for optimal conversions from campaigns.
- Lead website optimization initiatives and personalization to enhance user experience and conversion rates.
Reporting & Optimizations
- Design, build and test campaign deliverables such as email copy, landing pages, calls to action, email layouts, etc.
- Define and conduct A/B testing and experiments to optimize campaign performance across tactics and funnel stages.
- Conduct on-going analysis & reporting, while testing new user acquisition initiatives.
- Drive growth across key metrics (MQLs, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Apply marketing automation technology and AI workflows to streamline campaign execution and lead nurturing.
Cross-Functional Collaboration
- Partner with Sales and BDR teams to ensure timely lead follow-up, enablement materials, and feedback loops for quality improvement.
- Work with RevOps to maintain clean data, lead routing rules, scoring models, and lifecycle stage definitions.
- Collaborate with Customer Marketing to leverage case studies, references, and customer stories across demand campaigns.
- Coordinate with external vendors and agencies (design, ads, event production) to deliver high-quality outputs on time.
Skills and Experience
- Minimum 5 years' experience in Marketing, with at least 3 in a campaign management role.
- Experience in B2B SaaS products preferred.
- Proven success in developing and executing demand generation campaigns resulting in new business revenue .
- Experience working with HubSpot.
- Exemplary written and verbal communication skills, and meticulous attention to detail.
- Ability to give direction on best-in-class creatives to assist with campaigns to drive optimal conversions.
- Excellent people, presentation and collaboration skills.
- Proficient in Word, Excel, PowerPoint, and Salesforce.
FacilityOS Commitment
We believe that a diverse team is the key to innovation and growth. We are an equal opportunity employer that value diversity at our company and encourage all candidates to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
FacilityOS will accommodate individuals with disabilities through each stage of the recruitment and selection process. Please advise us of any needs when your interview is booked, and we will do our best to meet your needs.
Please note that all candidates must be legally eligible to work in Canada and have the ability travel in Canada, the United States, United Kingdom and the Nordics.
Background and Reference Checks
Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check and employment and educational verifications. A reference check will also be conducted.
FacilityOS thanks all candidates for their interest, however only those selected to continue in the process will be contacted.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications. These tools assist the recruitment team but do not replace human judgment. All advancement and hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us or click here.
FacilityOS Website : www.facilityos.com
Follow us on LinkedIn: https://www.linkedin.com/company/facilityos/
Office location: 5525 Yonge St, North York, ON M2N 5S3
To apply: Please apply via the attached link
About FacilityOS (formerly iLobby)
FacilityOS (formerly iLobby) is a global leader in facility, asset, and visitor management. The company’s modular platform is used by security professionals, facility managers, compliance teams, logistics managers, and operational leadership to optimize and automate key facility processes, achieve regulatory compliance, enforce safety protocols, and drive site security requirements. Their end-to-end platform is comprised of interoperable modules for visitor management (VisitorOS), emergency and evacuation management (EmergencyOS), contractor compliance management (ContractorOS), asset and logistics management (LogisticsOS), and physical visitor and contractor access control (SecurityOS).