At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

If you have a passion for building brands through strategic thinking, data-driven innovation, and a relentless pursuit of measurable outcomes, WK Kellogg Co invites you to take ownership, drive results, and make your mark as our next Brand Manager to play a key role in building iconic world-class brands, you loved since childhood, like Rice Krispies and Kellogg’s Corn Flakes. This role expands on the foundational Brand Manager responsibilities—strategic brand building, innovation leadership, analytics‑based decision making, and cross‑functional partnership— while adding stewardship of Recipe Brands, Licensed Brands, Promotions, and the development of an Agile Social Activation model for Canada.

HERE’S WHAT YOU’LL BE DOING

As Brand Manager – Recipe & Licensed Brands, Promotions and Agile Social Activation, you will lead high‑impact, strategic brand‑building initiatives that shape how our portfolio shows up for consumers and shoppers across Canada. Building on foundational Brand Manager responsibilities, you will drive integrated programs across Recipe Brands, Licensed Brands, national promotions, and a new agile social operating model for the Canadian market.

• Strategic Brand Building, Insight Led Programs, Innovation & Communication Leadership: You will lead strategic, high‑impact brand‑building initiatives that solve critical business challenges and drive consumer and shopper demand across our portfolio. This includes overseeing commercial efforts spanning innovation, promotions, and communications, ensuring projects are delivered effectively, efficiently, on time, and within budget commitments. You will apply advanced analytics and diverse data sets to shape brand strategy and guide the development of insight‑driven programs that keep our brands relevant and impactful. In partnership with cross‑functional teams, you will spearhead product development and commercialization for top‑tier brands, managing project structure, process, and resource allocation. Additionally, you will lead the creation of high‑impact communication strategies by translating brand challenges and opportunities into compelling agency briefs and guiding the development of consumer‑facing assets across all major touchpoints.

• Recipe Brand Leadership (Rice Krispies, Corn Flakes, Crispix): You will steward our Recipe Brand portfolio, ensuring these iconic brands remain culturally relevant and growth‑driving in the Canadian market. This includes:

• • Leading brand strategy, annual planning, and performance management
  • Developing and executing innovation, renovation, and commercialization pipelines
  • Using advanced analytics and diverse data sets to craft insight‑driven programs that strengthen brand equity and drive demand

• Licensed Brand Stewardship (Partner**‑**Collaborated Cereals): For our Licensed Brands—developed in collaboration with external partners—you will:

  • Manage partner relationships and uphold joint brand standards
  • Lead project structure, process, and resource management across development and commercialization initiatives
  • Shape communication strategies and guide agencies to deliver compelling, consistent consumer and shopper‑facing creative across touchpoints

• National Promotions (e.g., Free Beach Towels, Feeding Reading): You will lead national promotional programs across the WK Kellogg Canada portfolio, delivering consumer value and driving penetration. This includes:

• • Building promotional strategies rooted in brand objectives and consumer insights
  • Managing the execution of nationwide campaigns across channels and partners
  • Collaborating closely with Sales, Finance, Shopper Marketing, Innovation, E‑Comm, and agencies to deliver integrated, high‑impact results

• Agile Social Activation (Process & Operating Model for Canada): You will build and operationalize a new Agile Social Activation model to future proof how our brands show up in culture. This includes:

• • Designing an agile workflow, roles, governance, and approval pathways
  • Partnering with agencies to create a rapid response content engine
  • Leveraging insights, data, and trends to deliver culturally relevant, brand building social content at speed

• Cross-functional Collaboration: You will collaborate with specialized experts across Sales, Finance, Innovation, Shopper, Wellbeing, Regulatory and E-comm.

Compensation Insights:

• Full-time, onsite, position in our Mississauga, Canada office
• Business Travel Requirement expected at 5-10%
• Reports directly to Senior Manager, Brand and Advanced Marketing Capabilities

QUALIFICATIONS

Required:

University undergraduate degree in business or marketing

3-5 years of Brand Marketing experience, related experience in a Consumer-Packaged Goods company

Strong leadership skills with a proven project management ability with a bias for action and attention to details

Passion for social media, culture and ideas that punch above their weight

Experience in strategy development, leading innovation development and creative campaign development

Strong analytical and critical thinking skills with ability to analyze data and synthesize key performance drivers with a bias for action to address issues, strong AC Nielsen experience

Excellent communication and persuasion skills with an ability to lead projects, influence and effectively collaborate both internally and externally from peers to leadership, both by informal communications and formal presentations

Desire and ability to work in a fast-paced, result-oriented, collaborative environment

Strong working knowledge of PC applications, including MS Office (Outlook, Excel, Word & PowerPoint). Bonus for design application knowledge (Photoshop, Canva)

Preferred:

Proven P&L analysis/understanding

Experience managing cross functional teams without direct line reporting

Desire and ability to work in a fast-paced, high pressure, result-oriented environment

Compensation Highlights:

Salary Range: $98,880 - $123,600

Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best —physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:

• Annual Incentive Plan bonus eligibility
• Comprehensive Health Care, Dental Care coverage
• Savings and Investment Plan (RRSP) with Company match after 1 year of completed full-time service
• Defined Contribution Pension Plan
• Paid Time Off (includes paid sick time)
• 15 Paid Vacation Days, plus Company Floaters
• Hybrid Work approach
• Tuition reimbursement program
• Employee recognition program
• Employee assistance program

The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions

Our comprehensive and competitive benefits not only deliver value to you and your family but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit www.wkkellogg.com

WK Kellogg Co is proud to offer industry competitive benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

If we can help you with a reasonable accommodation throughout the application or hiring process, please email TalentAssist@wkkellogg.com

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

This position uses artificial intelligence (AI) tools to assist in the screening and assessment of applications.
This job posting is for a current vacancy.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment