Director of Sales – Upscale Branded Lifestyle Hotel & Conference Centre Mississauga/ Greater Toronto Area

About the Opportunity

A rare chance to take full commercial ownership of a high-performing upscale branded lifestyle hotel and one of Mississauga's premium conference facilities. You will lead a results-driven sales team, shape revenue strategy across multiple segments, and position two distinct venues as the go-to destinations for corporate travel, group business, and large-scale events in the region.

Key Responsibilities

Sales Strategy and Revenue Generation

• Develop and execute strategic sales plans to achieve and exceed revenue targets across both the hotel and conference centre
• Personally lead and secure key accounts, major group opportunities, and high-value convention business
• Drive group, corporate, SMERF, and social event segments with a proactive, results-oriented approach
• Create urgency-based offers to stimulate demand during need periods and optimize space utilization
• Collaborate with Revenue Management on pricing, inventory control, and overall yield strategy
• Monitor competitive set performance and local market trends

Commercial Leadership – Conference Centre

• Own the commercial strategy and revenue performance of the conference facility
• Ensure optimal utilization of event space across corporate, association, and social segments
• Develop strategic pricing, packaging, and promotional strategies to maximize revenue
• Build long-term convention and event partnerships to support sustainable account growth
• Position the venue as a premier meetings and events destination within the GTA

Sales Process and Performance

• Establish a consistent sales cadence including pipeline reviews, forecasting sessions, and performance tracking
• Drive strong CRM utilization and sales process discipline across the team
• Build and actively manage a robust prospect database for corporate, group, and event clients
• Maintain accountability for pace, production, and conversion metrics

Leadership and Collaboration

• Lead, coach, and develop the sales and events team to ensure high performance and accountability
• Partner closely with Operations for seamless execution of group and event business
• Maintain strong communication with ownership and brand leadership

Client Relationships and Business Development

• Build and maintain long-term relationships with corporate clients, event planners, and community partners
• Conduct site tours, presentations, and client negotiations
• Ensure a smooth handoff from contract through execution to deliver an exceptional experience for guests and planners

What You Will Bring

• Progressive sales experience in hospitality, hotel, or event venue environments
• 5+ years as either a Senior Sales Manager or Director of Sales
• Experience working directly with hotel owners
• Creative prospecting strategies to identify new business opportunities.
• A hands-on approach to building relationships with the community.
• Strong knowledge of the Mississauga & GTA corporate and group market
• Experience working with internationally recognized hotel brands
• Strong negotiation, presentation, and communication skills
• Strong financial and analytical acumen

Leadership Competencies

• Strategic and commercially driven
• Results-focused with a strong ownership mentality
• Structured and process-oriented
• Collaborative, professional, and guest-centric

Why This Role

• Take commercial ownership of a hotel and conference centre under a globally recognized brand
• Lead a team with real scope, autonomy, and direct access to ownership
• Competitive compensation and benefits package
• Career growth opportunities within an established international brand network