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Performance Marketing Specialist

Creator.co10 days ago
Hybrid
Vancouver, British Columbia
CA$55,000 - CA$70,000/year
Senior Level
full_time

Top Benefits

Health, dental, and vision insurance
Remote work flexibility (2 days per week)
Dog-friendly office

About the role

Company: Creator.co

Job Title:

Performance Marketing Specialist

Location

: Hybrid

Company Overview:

Join Creator, the ultimate influencer marketing platform trusted by global brands like Nike, Oakley, Best Buy, and Amazon. We empower brands to reach millions and turn influence into measurable impact—tracking every step from social engagement to sales, all in one seamless platform.

We’re seeking a data-driven marketer to own our lead generation funnel through paid media, conversion optimization, and lead nurturing. This role will drive traffic, capture leads, and turn them into qualified opportunities through smart targeting and automation.

Key Responsibilities

  • Plan, launch, and optimize paid ad campaigns across Google, LinkedIn, and Meta.
  • Create and test landing pages, ensuring strong conversion rates and SEO best practices.
  • Implement and optimize website CTAs to maximize lead capture.
  • Build and manage automated email nurture sequences that convert leads to demos/trials.
  • Monitor campaign performance, track KPIs (CPC, CPL, MQL → SQL), and provide actionable insights for continuous improvement.
  • Research, build, and segment lead lists for targeted outreach and remarketing.
  • Collaborate with sales to align campaigns with pipeline goals.
  • Work with Content Marketing and design to develop ads that convert.
  • Conduct keyword research, Monitor search rankings and performance analytics to identify growth opportunities.

Qualifications

  • 2–4 years of B2B SaaS or demand generation experience.
  • Delivered measurable ROI through paid campaigns on Google, Meta, and LinkedIn.
  • Familiarity with email marketing platforms (e.g., Klaviyo).
  • Experience working with CRM systems (e.g., Salesforce, HubSpot CRM, or similar) to manage and track lead flow.
  • Experience with landing page systems and website CMS (e.g., HubSpot, WordPress, Unbounce) to build and optimize for lead capture.
  • Strong analytical skills and comfort with A/B testing.
  • Excellent communication and project management skills.
  • Proficiency with SEO tools (e.g., SEMrush, Google Search Console) and ability to apply insights to campaigns.

What we offer

  • A competitive salary and benefits package (health, dental, and vision insurance)
  • A vibrant, dog friendly office in downtown Vancouver with the flexibility of remote work 2 days per week
  • An inclusive environment with a team of passionate and talented individuals
  • Opportunities for personal and professional growth, with access to industry events and conferences
  • A supportive company culture that values collaboration, innovation, and communication
  • The opportunity to participate in the scaling up of a thriving company including the professional and personal upside that comes with it

Compensation Range

We offer a starting salary of $55,000-70,000

Total compensation includes salary, bonus, benefits, and other perks

About Creator.co

Marketing Services
51-200

The all-in-one platform to scale influencer and affiliate marketing campaigns.

It is incredibly time consuming and difficult for brands to scale and automate Influencer campaigns, it’s equally difficult for influencers to find brands that they align with and collaborate within a few clicks of a button. Creator solves this serious pain point by being the all-in-one solution for brands and creators to connect, collaborate, and earn more money.

With Creator.co, marketers can access 250 million influencers across TikTok, Instagram, Youtube, Twitter, Twitch, and Pinterest, to build awareness, generate content and drive revenue. Advanced analytics and search filters make recruitment a breeze.

Creator.co are considered one of the top global Influencer Marketing platforms. Providing best-in-class essentials and industry expert support that a marketing team needs to strategize, build, manage and scale powerful influencer & affiliate campaigns. With all of your creators, campaigns, content, payments, and industry-leading data in one easy to use dashboard, saving time and money.

Why Partner with Creators? • Influencer generated content is authentic and lasts longer • Raise ROI with UGC • Reduce overall marketing costs and increases efficiency • Boost audience engagement • Deeper brand storytelling opportunities

Are you ready to take your brand’s Influencer Marketing to the next level? 🚀 Let’s chat about how we can help! Email: brands@creator.co