Marketing Operations Specialist

Join Personify’s marketing team and help us connect with the mission-driven organizations we serve. Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs, and more to help them bring people and ideas together. Our technology platform and services fuel their growth, and this role ensures the campaigns that reach them run flawlessly, our data stays clean, and insights drive smarter decisions.

We’re looking for a detail-oriented and proactive Marketing Operations Specialist to join Personify’s dynamic marketing team and play a key role in our growth strategy. You’ll be hands-on with Marketo, Salesforce, and HubSpot, managing campaign calendars, executing and testing programs, generating performance reports, and identifying ways to optimize workflows.

If you thrive on organization and accuracy, love working with marketing technology, and want to see the measurable impact of your work on both campaign performance and company growth, this is your chance to make a direct contribution to Personify’s success.

Personify

Embrace a rewarding remote-first career within an inclusive environment, offering an engaging and meaningful employee experience. At Personify, our vision is to be a lifelong technology partner that supports associations, nonprofits and event professionals at every step of their journey.

Our technology platform includes:

• Association Management Software (ThreeSixty, MemberClicks, and WildApricot)
• Event Management Software (A2Z Events and Registration Tech)
• Member Engagement Software (CommUnity, Classroom, Job Board and MemberApp)

Offices

We have four offices located in Austin, Atlanta, Washington-Baltimore, and Toronto, accessible to all employees. As a remote-first company supported by over 300 talented individuals, we believe our work can be done wherever our people choose to live in the U.S. and Canada allowing us to make a greater impact.

Where you excel

• Bringing order to complexity by keeping campaigns organized and systems running smoothly
• Turning clean data into actionable insights that drive better decisions
• Collaborating seamlessly across marketing, sales, and operations teams
• Taking initiative to solve problems, improve workflows, and deliver results
• Owning campaign logistics and reporting as the trusted go-to person for execution

What’s in it for you

• A high-impact, visible role where you’ll directly influence marketing campaign performance and sales alignment.

• The chance to work with a modern marketing tech stack (Marketo, Salesforce, HubSpot) and build your expertise.

• A remote-first culture that values collaboration, flexibility, and work/life balance.

• Opportunities for growth and skill development, including exposure to marketing operations, automation strategy, and data analytics.

• A supportive team that celebrates results, learns from mistakes, and continuously improves together.

Your Impact

• Campaign Execution: Set up, QA, and launch email, web, and digital campaigns in Marketo; manage lists and ensure campaigns are delivered accurately and on time.
• Calendar & Collaboration: Maintain campaign calendars in Asana, coordinate assets, and work closely with segment marketers and digital teams to keep launches on track.
• Reporting & Insights: Build dashboards and reports to track campaign performance, lead activity, and marketing KPIs; analyze data from Marketo, Salesforce, and HubSpot to deliver actionable insights.
• Process Optimization: Document workflows, improve automation, and strengthen lead management processes to enhance campaign efficiency.
• Data Hygiene: Maintain campaign tagging, lead source tracking, and database accuracy across Marketo and Salesforce.
• Systems & Troubleshooting: Serve as the first point of contact for marketing system issues and partner with Marketing Ops/RevOps to ensure integrations and reporting remain seamless.

What You Bring

• Experience: 2+ years in marketing support, operations, or campaign coordination (SaaS/B2B preferred)
• Technical Skills: Hands-on experience with Marketo/HubSpot, Salesforce CRM, and Excel (reporting, pivot tables)
• Soft Skills: Detail-oriented, organized, proactive, and collaborative with strong written and verbal communication
• Nice to Have: Understanding of lead lifecycle and funnel reporting; Marketo/HubSpot/Salesforce certifications

Join the PersoniFam: A Career with Purpose

At Personify, our people are our greatest asset, and we're dedicated to fostering their growth and success. We offer competitive salaries, comprehensive benefits, and a culture that prioritizes work-life balance through our remote-first environment. Our commitment to support and empower our team members is unwavering, as we continually enhance our company culture.

• Engaging Remote-First Culture: Experience a dynamic company culture that embraces remote-first principles, offering opportunities for team offsites, gatherings at any of our four offices, and a variety of virtual events for both enjoyment and professional development. Our dedicated Culture Team ensures a vibrant mix of virtual and in-person activities to enhance team cohesion and opportunities to lean into our value of Service.
• Inclusive Employee Communities: Connect with our diverse Employee Resource Groups, including People of Color, Women's Network, and the supportive PersoniMoms community, promoting inclusivity and building strong bonds across our organization.
• Collaborative and Knowledge-Sharing Environment: Leverage our collaborative culture through company-wide Slack channels, fostering creativity, celebrating diversity, and sharing insights. Access ample resources for knowledge sharing via Confluence and our internal tools, enhancing teamwork and innovation.
• Comprehensive Career Development: Engage in our robust career development initiatives, including access to workshops led by career development and leadership professionals, transparent insights into career progression, internal training sessions, expert-led product demos, and ample resources for personalized development plans. Grow professionally with tailored programs designed to support your journey at Personify.
• Health & Wellness Initiatives: Recharge when you need with unlimited pre-approved PTO and 14 company holidays. Plus, benefit from company-wide Wellness Days and paid Volunteer Days, promoting both personal well-being and community impact. We provide a comprehensive [MA1] [CF2] [MA3] benefits package that protects our employees’ health and financial security – now and in the future.

Embracing Diversity

At Personify, we're dedicated to diversity and inclusion. We hire across the U.S., Canada, and Portugal to expand our talented team. Our proactive diversity recruitment strategy enhances representation at every company level.

We celebrate diverse backgrounds and perspectives, enriching our culture, operations, products, and relationships. We pride ourselves on supporting a diverse workforce and promoting a culture of action, accessibility, and support through employee resource groups and inclusive initiatives.

Join us to foster a workplace where diversity is recognized, celebrated, and embraced.

Apply now!

Recognized by BuiltIn Austin in its Best Places to Work Awards for three years in a row in 2019, 2020, and 2021, we spend our days creating a culture where people are comfortable being themselves, feel supported and heard, enjoy each other's company and have an opportunity to shine.

Personify is an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Personify welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.

Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state/province, and local laws.

Job descriptions serve as an outline only. Due to business needs, you may be required to perform job duties that are not within your written job description. Furthermore, Personify may have to revise, add to, or delete from your job duties per business needs. On occasion, we may need to revise job descriptions with or without advance notice to employees.

At Personify pay ranges are subject to change and assigned to a job based on country market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

The pay range for this role is:
65,000 - 75,000 CAD per year(Remote (Canada))