Senior Specialist Product Marketing NAM/LATAM
Top Benefits
About the role
At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.
Join PALFINGER’s growing Product Marketing team in Niagara Falls, where you’ll drive the success of our lifting solutions across North and Latin America. In this role, you’ll connect global strategy with regional execution, ensuring our products meet local market needs and deliver measurable business impact. You’ll collaborate closely with Sales, Product Management, and Communications teams to shape go-to-market plans and strengthen customer engagement. This position offers the opportunity to make a visible difference within a global industry leader.
Your Responsibilities
- Develop and execute regional product marketing strategies aligned with global goals.
- Act as the link between global Product Marketing and regional teams across NAM & LATAM.
- Lead go-to-market planning and ensure flawless execution of product launches.
- Tailor product positioning, messaging, and sales tools to local market needs.
- Use customer and competitor insights to refine strategies and strengthen market presence.
Your Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years in product marketing, commercial strategy, or product management in a B2B/industrial setting.
- Strong experience developing go-to-market strategies and messaging.
- Excellent communication and stakeholder management in a global matrix environment.
- Fluent in English; additional languages are an asset.
What We Offer
- Competitive compensation.
- RRSP with Company match up to 4% of base wage.
- Medical, dental, vision, life, accidental death, and dismemberment insurance, and long-term disability.
- Employee/Family Assistance Program and Health Care Spending Account benefit.
- Paid Company vacation.
- Opportunity for continuous learning and career growth.
- This is a full-time job with a working schedule of Monday to Friday.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
Equal Opportunity Employer/Vet/Disabled
Apply with registration
About PALFINGER
About PALFINGER AG:
PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With around 12,000 employees, more than 30 locations and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitization along the entire production and value chain.
PALFINGER AG has been listed on the Vienna stock exchange since 1999, and in 2021 achieved record revenue of EUR 1.84 billion. In 2022, PALFINGER celebrates its 90th anniversary under the tagline "Celebrating the future since 1932".
Senior Specialist Product Marketing NAM/LATAM
Top Benefits
About the role
At PALFINGER, we have been lifting goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.
Join PALFINGER’s growing Product Marketing team in Niagara Falls, where you’ll drive the success of our lifting solutions across North and Latin America. In this role, you’ll connect global strategy with regional execution, ensuring our products meet local market needs and deliver measurable business impact. You’ll collaborate closely with Sales, Product Management, and Communications teams to shape go-to-market plans and strengthen customer engagement. This position offers the opportunity to make a visible difference within a global industry leader.
Your Responsibilities
- Develop and execute regional product marketing strategies aligned with global goals.
- Act as the link between global Product Marketing and regional teams across NAM & LATAM.
- Lead go-to-market planning and ensure flawless execution of product launches.
- Tailor product positioning, messaging, and sales tools to local market needs.
- Use customer and competitor insights to refine strategies and strengthen market presence.
Your Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- 5+ years in product marketing, commercial strategy, or product management in a B2B/industrial setting.
- Strong experience developing go-to-market strategies and messaging.
- Excellent communication and stakeholder management in a global matrix environment.
- Fluent in English; additional languages are an asset.
What We Offer
- Competitive compensation.
- RRSP with Company match up to 4% of base wage.
- Medical, dental, vision, life, accidental death, and dismemberment insurance, and long-term disability.
- Employee/Family Assistance Program and Health Care Spending Account benefit.
- Paid Company vacation.
- Opportunity for continuous learning and career growth.
- This is a full-time job with a working schedule of Monday to Friday.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
Equal Opportunity Employer/Vet/Disabled
Apply with registration
About PALFINGER
About PALFINGER AG:
PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With around 12,000 employees, more than 30 locations and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitization along the entire production and value chain.
PALFINGER AG has been listed on the Vienna stock exchange since 1999, and in 2021 achieved record revenue of EUR 1.84 billion. In 2022, PALFINGER celebrates its 90th anniversary under the tagline "Celebrating the future since 1932".