Department : Marketing & Communications

Reports to: Director, Marketing

Location : Stouffville, ON (Hybrid)

Salary Range : $90,000 - $105,000

Who We Are

At Portfolio+, we empower financial institutions with secure, scalable, and customer-first solutions. As a proudly Canadian company, we’re at the forefront of open finance, delivering cutting-edge cloud technology that simplifies operations, enhances security, and drives innovation. Our team thrives in a collaborative, growth-oriented environment where ideas matter, and impact is real. If you're passionate about fintech, innovation, and making a difference, Portfolio+ is the place to build your career.

Who you are:

The Website & SEO Lead is a hybrid technical and strategic role responsible for owning Portfolio Plus’ digital front door (the website) from end to end. They will lead the Design, UX and development of the new Portfolio+ website, ensure technical SEO excellence, manage organic visibility efforts, and collaborate cross-functionally to execute digital strategies that drive growth, conversions, and brand consistency.

What you’ll do:

Website Development & UX

• Lead the design and development of the new corporate website (build, UX, performance).
• Work closely with marketing and design on visual hierarchy, messaging layout, and conversion UX.
• Optimize page performance (Core Web Vitals, speed, accessibility).
• Maintain and update site infrastructure (CMS, plugins, code hygiene).

Technical SEO

• Own all aspects of technical SEO: site crawlability, indexation, schema, redirects, canonicalization, etc.
• Monitor and fix site issues via Search Console, Screaming Frog, and SEO tools.
• Implement SEO best practices on-page and off-page.
• Track keyword performance, backlink profiles, and site health metrics.

Cross-Team SEO Strategy

• Execute keyword strategy aligned to marketing priorities (lending, credit unions, GICs, cloud).
• Collaborate on SEO-friendly content updates and page rewrites.
• Provide SEO guidance for campaign landing pages, blogs, and product launches.

Analytics & Reporting

• Own SEO dashboards and organic performance metrics.
• Run regular site audits and health checks.
• Report performance trends and opportunities.
• Review data, analyze and make recommendations to enhance site performance.
• Experience with analytics – google analytics and Google SEO suite

General Marketing & Brand Support

• Support ad hoc task requests within the broader Marketing & Communications team
• Ensure alignment and consistency with Brand guidelines
• Support the ongoing review and refresh of the Portfolio Plus brand

What you bring:

• 5+ years of experience in website development (WordPress or similar CMS).
• Strong grasp of technical SEO fundamentals with demonstrated experience in previous roles.
• UX/UI experience and a proven track record optimizing conversion UX.
• Proficiency with HTML, CSS, JS (bonus if you have done some development!)
• Familiarity with tools like GA4, Search Console, SEMrush/Ahrefs, Screaming Frog.
• Past experience working with B2B, SaaS, or fintech websites.
• Familiarity with HubSpot (for landing pages, content management, or integrations).
• Strong understanding of accessibility standards and compliance.
• Experience using Wordpress or a similar web content management system
• Project management skills – demonstrated experience leading and executing large scale projects with multiple layers and deliverables
• Strong stakeholder management skills with demonstrated experience working with internal and external partners.
• Graphic design experience is a bonus!
• Experience with photo and video editing software like Photoshop or Adobe Creative Suite.
• Strong communication skills
• Team Player
• Open to feedback

What We Offer:

• Be part of a dynamic, innovative team where your ideas directly shape our sales strategy and market presence.
• Flexible working arrangements (hybrid, remote, or in-office) designed to support work-life balance.
• Comprehensive benefits package starting from day one, including health coverage, paid time off, and volunteer days.
• Competitive salary, annual bonus program, and participation in our employee stock option plan.
• Access to continuous learning opportunities, a robust learning management system, and a tuition reimbursement program.
• Tools and technology provided (laptop, headset, monitors) to set you up for success.
• A supportive environment that values your growth, success, and contributions to our customers’ achievements.

We welcome and encourage applications from all qualified individuals who can contribute to the continued diversification of our organization, including those from equity-deserving groups that have been historically underrepresented in the workforce.

In alignment with the Accessibility for Ontarians with Disabilities Act, 2005, Portfolio+ provides accommodation upon request throughout the recruitment, selection, and assessment process for applicants with disabilities. Please reach out to

humanresources@portfolioplus.com for any questions or requests.