Digital Consumer Insights and eCommerce Analyst
Top Benefits
About the role
JOB TITLE : Digital Consumer Insights and eCommerce Analyst
POSITION STATUS : Permanent full-time
DEPARTMENT : e-Commerce
LOCATION : Montreal
WHO WE ARE
At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Reporting to Digital Analytics Manager, the Digital Consumer Insights & eCommerce Analyst will be responsible for translating complex data into revenue-driving insights and reporting on trends and performance. We are seeking a commercially minded digital insights professional who can bridge the gap between data and business strategy. The candidate will contribute to the organization’s understanding of customers and booking behaviors and providing leadership in data-driven decision-making. This role is designed for a professional who demonstrates expertise in transforming data into clear insights and actionable strategies that drive business growth.
WHAT YOU'LL BE DOING
- Monitor and analyze key performance indicators (KPIs) such as customer profiles, web bookings, sentiment, and market trends, identifying opportunities for optimization.
- Translate complex data into compelling narratives
- Create, manage, and optimize GA4 and Looker Studio dashboards and various reports
- Present insights and strategic recommendations to senior leadership and cross-functional stakeholders to influence business decisions.
- Support Digital Analytics Manager in data visualization and data analysis business requests.
- Partner with marketing, eCommerce and revenue teams to identify growth opportunities and optimize digital conversion funnels.
- Lead cross-functional insight initiatives that directly impact customer acquisition, retention, and lifetime value.
- Use data to validate or refute hypotheses formulated by business stakeholders.
- Lead the development and refinement of methodologies for data analysis, applying statistical techniques to uncover actionable insights.
- Collaborate with the Digital Analytics Manager on the thought process around data architecture, collection, and organization when needed, contributing to our future-proof web analytics practices.
- Support email and digital media teams to strategically build and leverage segments and audiences based on demographic and behavioral data.
- Monitor the development of AI tools in the field of data analytics and business intelligence.
- Foster a data-driven culture of continuous learning and innovation.
WHAT YOU BRING TO THE TEAM
- A post-secondary degree in marketing, web technologies, data analysis, business intelligence (BI) or other fields relevant for ecommerce
- 3 years’ experience in data analysis
- Expertise in digital and customer analytics required
- Excellent analytical, problem-solving, critical thinking and data storytelling capabilities
- Strong understanding of eCommerce performance levers and key performance indicators
- Strong business acumen with a deep understanding of digital commerce KPIs and revenue levers.
- Result-oriented and attention to details
- Strong leadership and project management skills, with experience in a fast-paced, matrixed organization with a focus on measurable business outcomes.
- Proven ability to influence business strategy through data-driven storytelling.
- Strong proficiency in Excel, VBA, and Power Query required
- Experience with Google Analytics (GA4), Google Looker Studio and SAP BusinessObjects
- Experience with BiqQuery, Qualtrics & SQL - an asset
- Experience in travel or airline industry – an asset
- Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts
- Bilingual written and spoken
WHY WORK WITH US?
Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential
Please note that these benefits apply to permanent, full-time employees.
Visit our Careers page for a full list of benefits.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.
We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.
Digital Consumer Insights and eCommerce Analyst
Top Benefits
About the role
JOB TITLE : Digital Consumer Insights and eCommerce Analyst
POSITION STATUS : Permanent full-time
DEPARTMENT : e-Commerce
LOCATION : Montreal
WHO WE ARE
At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.
Reporting to Digital Analytics Manager, the Digital Consumer Insights & eCommerce Analyst will be responsible for translating complex data into revenue-driving insights and reporting on trends and performance. We are seeking a commercially minded digital insights professional who can bridge the gap between data and business strategy. The candidate will contribute to the organization’s understanding of customers and booking behaviors and providing leadership in data-driven decision-making. This role is designed for a professional who demonstrates expertise in transforming data into clear insights and actionable strategies that drive business growth.
WHAT YOU'LL BE DOING
- Monitor and analyze key performance indicators (KPIs) such as customer profiles, web bookings, sentiment, and market trends, identifying opportunities for optimization.
- Translate complex data into compelling narratives
- Create, manage, and optimize GA4 and Looker Studio dashboards and various reports
- Present insights and strategic recommendations to senior leadership and cross-functional stakeholders to influence business decisions.
- Support Digital Analytics Manager in data visualization and data analysis business requests.
- Partner with marketing, eCommerce and revenue teams to identify growth opportunities and optimize digital conversion funnels.
- Lead cross-functional insight initiatives that directly impact customer acquisition, retention, and lifetime value.
- Use data to validate or refute hypotheses formulated by business stakeholders.
- Lead the development and refinement of methodologies for data analysis, applying statistical techniques to uncover actionable insights.
- Collaborate with the Digital Analytics Manager on the thought process around data architecture, collection, and organization when needed, contributing to our future-proof web analytics practices.
- Support email and digital media teams to strategically build and leverage segments and audiences based on demographic and behavioral data.
- Monitor the development of AI tools in the field of data analytics and business intelligence.
- Foster a data-driven culture of continuous learning and innovation.
WHAT YOU BRING TO THE TEAM
- A post-secondary degree in marketing, web technologies, data analysis, business intelligence (BI) or other fields relevant for ecommerce
- 3 years’ experience in data analysis
- Expertise in digital and customer analytics required
- Excellent analytical, problem-solving, critical thinking and data storytelling capabilities
- Strong understanding of eCommerce performance levers and key performance indicators
- Strong business acumen with a deep understanding of digital commerce KPIs and revenue levers.
- Result-oriented and attention to details
- Strong leadership and project management skills, with experience in a fast-paced, matrixed organization with a focus on measurable business outcomes.
- Proven ability to influence business strategy through data-driven storytelling.
- Strong proficiency in Excel, VBA, and Power Query required
- Experience with Google Analytics (GA4), Google Looker Studio and SAP BusinessObjects
- Experience with BiqQuery, Qualtrics & SQL - an asset
- Experience in travel or airline industry – an asset
- Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts
- Bilingual written and spoken
WHY WORK WITH US?
Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
Hybrid work model
We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
We offer training and development tools to help unlock your full potential
Please note that these benefits apply to permanent, full-time employees.
Visit our Careers page for a full list of benefits.
OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.
We encourage individuals of all backgrounds to apply as we strive to create a diverse team that mirrors the diversity of the customers and communities we serve as an equal opportunity employer. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
About Air Canada
Canada's largest airline, the country’s flag carrier and a founding member of Star Alliance, the world's most comprehensive air transportation network celebrating its 25thanniversary in 2022, Air Canada provides scheduled passenger service directly to 51 airports in Canada, 51 in the United States and 86 internationally. It is the only international network carrier in North America to receive a Four-Star ranking from Skytrax, which in 2021 gave Air Canada awards for the Best Airline Staff in North America, Best Airline Staff in Canada, Best Business Class Lounge in North America, and an excellence award for its management of the COVID-19 pandemic.
**
Air Canada est la plus importante société aérienne du Canada, le transporteur national du pays et un membre cofondateur du réseau Star Alliance — le plus vaste regroupement mondial de sociétés aériennes, qui célèbre son 25e anniversaire en 2022. Les lignes passagers régulières d’Air Canada relient sans escale 51 aéroports au Canada, 51 aux États-Unis et 86 sur le reste du globe. En Amérique du Nord, Air Canada constitue le seul transporteur aérien d’envergure internationale offrant une gamme complète de services à détenir la cote quatre étoiles de Skytrax qui, en 2021, lui a décerné les prix Meilleur personnel au sol et à bord en Amérique du Nord, Meilleur personnel au sol et à bord au Canada, Meilleur salon de classe affaires en Amérique du Nord ainsi qu’un Prix d’excellence pour sa gestion de la pandémie de la COVID-19.