Director of Growth Marketing
Toronto, San Francisco Bay Area
$184,400 - $216,900/yearly
Senior Level
Top Benefits
Stock options for employees
Comprehensive insurance coverage
401(k) plan with 4% match
About the role
Who you are
- Leadership Experience: 10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments. Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred
- Channel Expertise: Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results. Demonstrated success launching and optimizing new channels and building integrated growth programs
- AI & Innovation Focus: Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption
- Data-Driven: Expert in performance analysis and rapid strategic pivots based on data insights
- Results Orientation: Track record of hitting aggressive growth targets in competitive markets
What the job involves
- We're seeking a strategic and results-oriented Director of Growth Marketing to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity
- Strategic Growth Ownership: Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth
- Performance, AI, and Experimentation: Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently
- Team Leadership: Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture
- Cross-Functional Collaboration: Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days
The application process
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Benefits
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Hybrid and in office work based out of Houston, Texas
- Top-of-the-line equipment and home office $$
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun company activities
About Homebase
Software Development
5001-10,000
Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, and HR. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and superpower their teams.
Best Time Clock 2023 - The Motley Fool Best Scheduling 2023 - Investopedia Best HR & Employee App 2023 - The Webby Awards Best employee communication tool ever! - Theresa Fouquette, Owner, Bliss Small Batch Creamery
America's Best Startup Employers 2024 - Forbes
Director of Growth Marketing
Toronto, San Francisco Bay Area
$184,400 - $216,900/yearly
Senior Level
Top Benefits
Stock options for employees
Comprehensive insurance coverage
401(k) plan with 4% match
About the role
Who you are
- Leadership Experience: 10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments. Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred
- Channel Expertise: Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results. Demonstrated success launching and optimizing new channels and building integrated growth programs
- AI & Innovation Focus: Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption
- Data-Driven: Expert in performance analysis and rapid strategic pivots based on data insights
- Results Orientation: Track record of hitting aggressive growth targets in competitive markets
What the job involves
- We're seeking a strategic and results-oriented Director of Growth Marketing to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity
- Strategic Growth Ownership: Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth
- Performance, AI, and Experimentation: Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently
- Team Leadership: Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture
- Cross-Functional Collaboration: Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days
The application process
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Benefits
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Hybrid and in office work based out of Houston, Texas
- Top-of-the-line equipment and home office $$
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun company activities
About Homebase
Software Development
5001-10,000
Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, and HR. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and superpower their teams.
Best Time Clock 2023 - The Motley Fool Best Scheduling 2023 - Investopedia Best HR & Employee App 2023 - The Webby Awards Best employee communication tool ever! - Theresa Fouquette, Owner, Bliss Small Batch Creamery
America's Best Startup Employers 2024 - Forbes