About the role
Company Description
Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.
Job Description
As the Social Media Specialist, you will curate and execute a social media strategy that reflects our elevated brand identity while engaging both new and loyal clients. You will also lead influencer partnerships identifying the right voices for our brand, negotiating collaborations, and managing partnerships from concept to completion. This role blends content creation, brand storytelling, and influencer relations to ensure that Melanie Lyne’s digital voice is as sophisticated and inspiring as the women we dress.
How will you support the team?
-
Translate marketing initiatives into a social media vision that inspires, engages, and strengthens the Melanie Lyne community.
-
Manage the brand’s organic social media calendar across Instagram, Facebook, TikTok, and Pinterest, ensuring every post reflects our elevated positioning.
-
Identify and secure partnerships with influencers who embody our brand values, negotiate agreements, and oversee flawless execution of deliverables.
-
Design campaigns that spark conversation, celebrate style, and drive traffic and conversion.
-
Monitor fashion, luxury, and social trends, applying insights to keep our content innovative and relevant.
-
Analyze performance metrics and translate them into actionable recommendations to elevate future initiatives.
-
Collaborate with Marketing, Paid Media, and Creative teams to ensure a seamless brand voice and visual identity across all channels.
Qualifications
The people who thrive with us are/have:
- 3+ years of social media experience, ideally in fashion, luxury, or lifestyle brands
- Demonstrated success in influencer marketing, including outreach, negotiation, and contract management.
- Strong writing skills and an impeccable sense of tone
- Exceptional organizational skills and the ability to manage multiple high-profile projects simultaneously
- Deep appreciation for fashion, design, and luxury aesthetics
- Team player with a positive attitude, results driven
- Strong attention to detail
- Retail experience - an asset
- An advantage: Familiarity with Asana, Hootsuite, and Upfluence
Don't miss this opportunity to join an exceptional team!
Additional Information
Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.
About Laura Canada
Laura Canada est une entreprise familiale iconique et innovatrice qui exploite Laura et Melanie Lyne, deux grandes bannières de vêtements pour femmes. Établie à Laval, au Québec, Laura Canada conçoit, produit, commercialise et distribue des vêtements de qualité partout au Canada. Nous sommes fiers d’employer plus de 2 000 collègues dévoués et d’exploiter plus de 140 magasins et deux boutiques en ligne. Notre succès repose sur l’engagement inconditionnel de notre équipe à offrir une expérience client exceptionnelle tout en incarnant nos valeurs d’intégrité, de respect, d’esprit d’équipe, de performance et de passion. Chez Laura Canada, l’expérience client exceptionnelle est motivée par notre engagement à offrir une expérience exceptionnelle à nos employés. Travailler chez Laura Canada, au siège social ou en magasin, c’est travailler dans un environnement stimulant et enrichissant dans lequel chacun peut se réaliser pleinement grâce aux nombreux avantages qui lui sont accordés. // Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience. Working at Laura Canada, at head office or in the store, means working in a stimulating and rewarding environment in which everyone can achieve their full potential through the many benefits they receive.
About the role
Company Description
Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.
Job Description
As the Social Media Specialist, you will curate and execute a social media strategy that reflects our elevated brand identity while engaging both new and loyal clients. You will also lead influencer partnerships identifying the right voices for our brand, negotiating collaborations, and managing partnerships from concept to completion. This role blends content creation, brand storytelling, and influencer relations to ensure that Melanie Lyne’s digital voice is as sophisticated and inspiring as the women we dress.
How will you support the team?
-
Translate marketing initiatives into a social media vision that inspires, engages, and strengthens the Melanie Lyne community.
-
Manage the brand’s organic social media calendar across Instagram, Facebook, TikTok, and Pinterest, ensuring every post reflects our elevated positioning.
-
Identify and secure partnerships with influencers who embody our brand values, negotiate agreements, and oversee flawless execution of deliverables.
-
Design campaigns that spark conversation, celebrate style, and drive traffic and conversion.
-
Monitor fashion, luxury, and social trends, applying insights to keep our content innovative and relevant.
-
Analyze performance metrics and translate them into actionable recommendations to elevate future initiatives.
-
Collaborate with Marketing, Paid Media, and Creative teams to ensure a seamless brand voice and visual identity across all channels.
Qualifications
The people who thrive with us are/have:
- 3+ years of social media experience, ideally in fashion, luxury, or lifestyle brands
- Demonstrated success in influencer marketing, including outreach, negotiation, and contract management.
- Strong writing skills and an impeccable sense of tone
- Exceptional organizational skills and the ability to manage multiple high-profile projects simultaneously
- Deep appreciation for fashion, design, and luxury aesthetics
- Team player with a positive attitude, results driven
- Strong attention to detail
- Retail experience - an asset
- An advantage: Familiarity with Asana, Hootsuite, and Upfluence
Don't miss this opportunity to join an exceptional team!
Additional Information
Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.
About Laura Canada
Laura Canada est une entreprise familiale iconique et innovatrice qui exploite Laura et Melanie Lyne, deux grandes bannières de vêtements pour femmes. Établie à Laval, au Québec, Laura Canada conçoit, produit, commercialise et distribue des vêtements de qualité partout au Canada. Nous sommes fiers d’employer plus de 2 000 collègues dévoués et d’exploiter plus de 140 magasins et deux boutiques en ligne. Notre succès repose sur l’engagement inconditionnel de notre équipe à offrir une expérience client exceptionnelle tout en incarnant nos valeurs d’intégrité, de respect, d’esprit d’équipe, de performance et de passion. Chez Laura Canada, l’expérience client exceptionnelle est motivée par notre engagement à offrir une expérience exceptionnelle à nos employés. Travailler chez Laura Canada, au siège social ou en magasin, c’est travailler dans un environnement stimulant et enrichissant dans lequel chacun peut se réaliser pleinement grâce aux nombreux avantages qui lui sont accordés. // Laura Canada is an iconic and innovative family-owned retailer housing two leading women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and distribute quality apparel across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 locations and two online stores. We attribute our success to the unwavering commitment of our team to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience. Working at Laura Canada, at head office or in the store, means working in a stimulating and rewarding environment in which everyone can achieve their full potential through the many benefits they receive.