Pay: $45,000.00 to CA$55,000.00 per year

Overview

The Digital Marketing Specialist will report directly to the Digital Marketing Manager and play a key role in supporting the planning, execution, coordination, and reporting of digital marketing initiatives across a diverse portfolio of clients.

This role is ideal for a well-rounded digital marketer with experience across multiple digital channels, including paid advertising, analytics, content marketing, websites, and a general understanding of SEO. The successful candidate is organized, analytical, proactive, and eager to continuously learn new marketing strategies, platforms, and AI-powered tools.

The Digital Marketing Specialist will help onboard new projects, coordinate with internal teams and external partners, prepare recurring client reports, support campaign execution, and build strong client relationships while ensuring projects are delivered on time and aligned with client objectives.

Responsibilities

Coordinate the onboarding and ongoing execution of digital marketing projects, working with internal teams and external partners to ensure projects are delivered on time, within scope, and aligned with client objectives. Serve as the day-to-day point of contact for assigned clients, maintaining strong communication, managing project details, and supporting long-term client relationships. Lead the preparation of recurring client reports by collecting, validating, analyzing, and presenting marketing data from platforms including Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, email marketing platforms, CRM systems, and other digital marketing tools. Assist with the setup, monitoring, reporting, and optimization of Google Ads and Meta advertising campaigns. Support SEO initiatives through keyword research, content analysis, website performance reviews, and basic on-page optimization recommendations while working alongside senior team members. Conduct competitor research, monitor digital marketing trends, and identify opportunities to improve campaign performance and support client growth. Use AI-powered tools to improve research, reporting, workflow efficiency, content planning, and marketing analysis. Translate marketing data into clear, actionable insights and recommendations for both clients and internal teams. Contribute to the continuous improvement of internal processes, reporting systems, and digital marketing workflows.

Qualifications

Degree or diploma in Marketing, Communications, Business, or a related field. 1 to 3 years of experience in digital marketing, preferably within an agency or client-facing environment. Experience working with Google Ads and Meta Ads Manager, including campaign setup, monitoring, reporting, and optimization. Experience using Google Analytics 4 (GA4) and preparing marketing reports using multiple data sources. Strong understanding of digital marketing principles across paid media, analytics, websites, content marketing, and marketing strategy. Familiarity with SEO principles, including keyword research, on-page optimization, and performance measurement. Advanced SEO experience is not required, but an interest in learning and growing in this area is expected. Exposure to SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms is considered an asset. Experience using AI tools such as ChatGPT, Gemini, Claude, or similar platforms to improve research, reporting, productivity, or marketing workflows. Prior agency experience or experience managing multiple client accounts is considered an asset.

Preferred Skills

Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Comfortable presenting data and marketing performance in a clear, client-friendly manner. Strong attention to detail and organizational skills. Ability to manage multiple projects and competing priorities in a fast-paced environment. Demonstrates initiative and a desire to continually expand their digital marketing knowledge across emerging platforms, technologies, AI tools, and industry best practices. Comfortable working independently while collaborating effectively within a team environment.

Company Benefits

Hybrid work environment, with the flexibility to work remotely and the option to work from the office Monday through Thursday. Company events. Dental care. Disability insurance. Extended health care. Flexible schedule. Life insurance. Paid time off. Vision care. Work from home.

Job Type: Full-time

Work Location: Hybrid remote in Winnipeg, MB R3A 0M2