Title:

Fund Development Officer, Digital Marketing              

Department:

Fund Development

Status:

Full-time, 19-month term - parental leave, unionized       

Immediate Supervisor:

Manager, Marketing & Direct Response

Salary:

$67,966 - $89,439 

Level:

Band 2  

Application Deadline: January 5, 2026

SCOPE OF POSITION:

The Fund Development Officer, Digital Marketing, is responsible for proposing and delivering donor acquisition, donor journey and income strategies from digital channels, to support Oxfam’s mission. Reporting to the Manager of Marketing and Direct Response, this position will be a key contributor within the Marketing and Direct Response Unit team to execute an integrated mass marketing fundraising program that maximizes digital revenue and return on investment (ROI) and achieves overall program goals. They will play a hands-on role in designing, executing and optimizing digital fundraising and marketing campaigns and tactics to inspire donor support and increase conversions, working to ensure a seamless user experience and high-performing program across email, website donation pages, paid ads, search, etc., for all online giving opportunities and products (i.e: monthly giving, one-time giving, tribute giving, symbolic giving, peer-to-peer, 3rd party platforms).

This is an exciting opportunity for someone passionate about gender justice and ending global poverty who is creative and solutions-oriented with a high level of proficiency, confidence and curiosity in using a range of digital tools and platforms to achieve results.

MAJOR RESPONSIBILITIES:

 (This is not an exhaustive list of duties to be performed)

Digital Fundraising Program Development and Execution:

• Propose, collaborate on and execute digital strategies to increase fundraising revenues by attracting more donors, inspiring existing donors, ensuring donors are engaged through digital supporter journeys and increasing their level of giving over time.
• Contribute to the development of annual integrated fundraising campaigns and appeals, including, as applicable: agency briefing, concept development, creative implementation, copywriting/editing, production and deployment.
• Collaborate with stakeholders to create, deploy and report on e-mail marketing activities to support fundraising and donor journey objectives (i.e., email updates, welcome series, e-newsletters, impact reports and appeals).
• Optimize and improve email lists, opt-ins, and open and click rates; conduct annual supporter email hygiene.
• Build and maintain online donation and action forms for maximum donor engagement and conversions, create appropriate conditional content and gift arrays based on segment strategy.
• Ensure all appropriate tracking is set up and leveraged for all digital initiatives, and develop strategies based on tracking insights.
• Develop and execute digital A/B testing for email, ads, and donate pages.
• Create and use donor segmentation to ensure donors receive appropriate calls to action, stewardship and communications to achieve business goals while ensuring donor journey plans are respected and according to donor preferences.
• Develop trigger-based and lifecycle-based automated communications where appropriate.
• Execute rapid-onset humanitarian appeals (paid digital ads, search, social, custom donate forms, emails, etc.).
• In collaboration with the Communications team, leverage the website, Google grant, paid ads, SEO, news media and social media strategies for optimum revenue generation.
• Support digital lead generation strategies to build our pipeline of potential donors, supporters and event participants.
• Keep projects on track and maintain and update the annual digital fundraising calendar, using Asana and other tools.
• Identify and propose innovations within digital marketing, fundraising and e-commerce, and adjust strategies and tactics as required. Stay abreast of trends and best practices, including AI.
• Ensure that all digital program initiatives follow national and provincial regulations, including, but not limited to PIPEDA, CASL, CRA, CMA, Imagine Canada’s Ethical Fundraising and Financial Accountability Code and AFP’s Code of Ethical Principles and Standards and AODA accessibility legislation.

Digital content:

• Collaborate with the Policy, Campaigns and Communications and the International Programs Departments and within the Marketing and Direct Response Unit to identify, create and execute compelling digital donor content and social media opportunities.
• Develop, design and/or edit graphics, infographics, quizzes, videos and other digital products that demonstrate donor impact, inspire giving and support the donor’s journey.
• Ensure all digital products are consistent with the Oxfam brand guidelines.

Program Analysis, Data & Reporting:

• Monitor and analyze program performance and effectiveness against benchmarks and KPI’s; produce post-campaign reports as required.
• Produce monthly, quarterly and annual reports outlining program performance against targets for all sources of digital revenue; make recommendations.
• Contribute to Marketing and Direct Response annual program evaluation, and Board reports.
• Run donor segmentation reports, monitor giving and engagement patterns to glean insights and make recommendations for the donor’s journey.
• Work closely with the FDO, Data Insights and other stakeholders to ensure data integrity, effective data capture, Customer Relationship Management (CRM) segment lists and identify data opportunities and challenges for the digital program.
• Monitor Oxfam Canada's social media as part of effective audience listening.

Financial and Budget Management:

• Work with the Manager of Marketing and Direct Response to develop a detailed annual revenue, donor activation and expense plan and budget for the digital program.
• Monitor digital revenue and expenses monthly, to ensure targets can be met, including projections and reforecasting for the digital program.
• Review program expenditures and process invoices in a timely manner.
• Other duties as assigned.

REQUIRED EXPERIENCE, KNOWLEDGE & COMPETENCIES:

• University degree or college diploma in digital marketing, fundraising, communications, or related field.
• Minimum 5 years of working experience in a related field, with a minimum of 3 years of hands-on digital delivery experience.
• Experience with digital fundraising, marketing, campaigning, lead generation and general public engagement with a strong track record of successful business outcomes.
• High level of proficiency, confidence and curiosity in using a range of digital tools and platforms to achieve results, including but not limited to: Salesforce, Engaging Networks, Shopify, Asana and email marketing platforms.
• Proficient in using Google Analytics and other dashboards to interpret digital insights and make recommendations for results improvements.
• Experience with digital ads, search, Google grant, SEO and SEM
• Competency in graphic design, print production, video production and editing
• Ability to stay on top of digital trends, quickly learn new digital tools and adapt to new technologies.
• Ability to work collaboratively in a team, in a self-directed manner, to prioritize and manage workloads in a fast-paced environment.
• Demonstrated ability to organize, prioritize work and manage multiple projects with high efficiency, accuracy and enthusiasm.
• Demonstrated knowledge, understanding and commitment to global justice, social change, women’s rights and gender equality.
• Ability to undertake domestic and/or international travel as required, sometimes in difficult circumstances.
• Willingness to sign and abide by the Oxfam Code of Conduct.
• Demonstrated commitment to feminism, anti-racism, justice, equity, diversity and inclusion.

In addition to competitive pay, Oxfam Canada Offers:

• 35-hour work week and the ability to work flexible hours.
• 4 weeks of paid vacation per year, prorated based on FTE equivalence, plus paid office closure from December 27 to 31.
• Extensive health, dental and wellness coverage for staff and their dependents.
• Paid sick days, and additional time off for personal and care responsibilities.
• Pension plan contributions.
• Caring, compassionate and supportive work environment that recognizes that work is one of the many responsibilities we have to prioritize in our lives.
• Regular opportunities for all staff across Canada to meet – in person and virtually – to learn, connect and grow as a team!

** MUST be eligible to work in Canada **

We recognize that structural barriers shape experiences and job qualifications.  If you don’t see yourself reflected in every job requirement listed in the posting above, we still encourage you to apply!