Chef de marque | Quebec (QC) | Hybrid

We're working with a leading Canadian agri-food giant committed to sustainable innovation and community impact on this exciting opportunity. We are looking for a strategic Brand Manager to elevate consumer connection through data-driven marketing and creative storytelling within the consumer packaged goods (CPG) space.

This is a chance to helm iconic household brands, leveraging tools like Nielsen for market analysis while managing multi-channel campaigns that range from digital strategy to traditional trade marketing. You will be the creative engine driving annual brand plans and performance tracking in a high-growth, collaborative environment.

The Role

• Lead the strategic development of annual marketing plans, performance reports, and brand audits to ensure aggressive growth targets are met.

• Orchestrate the annual marketing calendar, overseeing the execution of 360° advertising campaigns, promotional activations, and high-impact sponsorships.

• Optimize digital platforms and content strategy, collaborating with technical teams to maximize media ROI and audience engagement.

• Drive product innovation (NPD) by participating in the full development lifecycle, from market gap analysis to go-to-market execution.

• Support Trade Marketing initiatives by refining sales tools and ensuring brand consistency across all retail and B2B touchpoints.

What You'll Need

• 6 to 8 years of proven experience in Brand Management ideally within the Food & Beverage or CPG industry.

• University degree in Business Administration with a specialized focus on Marketing.

• Deep analytical expertise, including experience with Nielsen market data and managing external creative/media agencies.

• Strong strategic mindset with the ability to manage complex project timelines and multi-million dollar marketing budgets.

• Exceptional communication skills in both French and English (Bilingualism) to navigate a collaborative corporate environment.

What's On Offer

• Competitive base salary and lucrative performance-based bonus scheme starting from day one.

• Robust benefits package including flexible group insurance, pension matching, and unique "Flex Vacation" purchase options.

• Flexible hybrid work model balancing remote productivity with a modern, collaborative office culture.

• Significant perks including service recognition programs, 24/7 telemedicine, and corporate discounts at major retailers.

Apply via Haystack today!