Job Description Head of Marketing Performance & Analytics (Future Director Track)

• Toronto or Montreal | Hybrid (3-4 days in office)
• $150180K base + 10% bonus

Why This Role, Why Now This isnt just another analytics role. Its the chance to design and own the marketing performance engine for one of Canadas fastest-scaling healthcare companies - a national platform with 500+ locations and 8,000+ employees, backed by ambitious growth plans.

Every year, millions are invested into marketing. Your mission: make sure every dollar drives measurable growth. Youll sit at the intersection of Marketing, Finance, and the Executive team, with a mandate to create clarity, accountability, and impact at scale.

For the right person, this is a launchpad: youll be mentored as the future Director of Marketing Performance, with direct exposure to the VP Finance, VP Marketing, CFO, and even the Board.

What Youll Do Build the scorecard that drives the business

• Own KPIs, dashboards, and cadence for the entire marketing function - lead quality, funnel performance, CAC, ROI, and more. Your frameworks will be the truth the company runs on.

Be the financial conscience of marketing

• Lead budget management, monthly P&L reporting, and variance analysis with Regional Marketing Directors. Hold the spend accountable, highlight risks, and spotlight opportunities.

Shape the narrative at the highest level

• Prepare Board and Executive reporting that cuts through complexity. Link investment to growth, and tell the story with clarity and conviction.

Get hands-on with the data

• SQL/Python/R, Power BI/Tableau/Looker, Google Analytics, MS Dynamics, ClickDimensions, Azure - youll connect messy, imperfect sources into seamless, actionable insights.

Lay the foundation for a future team

• No direct reports today, but youll be positioned to build and mentor an analytics team as the company scales.

Qualifications

• Degree in mathematics, statistics, data science, or similar. MBA an asset. Additional certifications an asset (Google Analytics, Tableau, Power BI).
• 10+ years of experience in marketing performance, analytics, or FP&A within a marketing-intensive business.
• Strong expertise in budget management, P&L reporting, financial modelling, and marketing analytics.
• Hands-on with Business Intelligence tools (Tableau, Power BI, Looker), Google Analytics, CRM (MS Dynamics), and marketing automation (ClickDimensions).
• Experience with Big Data models, econometrics, statistical analysis (Random Forest, K-Means, Partial Dependence Plots, T-tests), and multi-variate analysis.
• Data hacking: Python, SQL, R, APIs (JSON), cloud computing (MS Azure). Ability to find, normalize, import, and interpret data across platforms.
• Proven ability to track and optimize multi-million-dollar marketing budgets.
• Excel wizard; strong PowerPoint and data storytelling skills.
• Strong analytical skills with the ability to translate complex data into actionable marketing strategies.
• Experience managing marketing planning processes and performance reporting frameworks.
• Ability to lead cross-functional teams and influence stakeholders at all levels.

Why Is This a Great Opportunity

• Board-level impact from day one: Youll shape how executives and investors view marketing ROI.
• Fast-growth platform: Entrepreneurial, can-do culture, with a diverse workforce and a national footprint.
• Future trajectory: Clear runway to Director as you build frameworks and eventually your own team.
• Visibility & influence: Daily collaboration with VP Finance and VP Marketing, and regular exposure to CFO and CEO.
• Compensation: $150180K base + 10% bonus + strong benefits.