About the role
Role Summary
The Digital Marketing Specialist will play a pivotal role in driving the growth and success of Canadian Dental Services & Davis Orthodontics. This individual will be responsible for developing and executing effective digital marketing strategies to attract new patients, enhance brand awareness, and improve patient engagement.
This is a full-time in-office position based at our Yonge & Bloor location in Toronto.
Key Responsibilities:
- Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with the overall business objectives of CDS - Davis.
- Oversee organic and paid media: Manage organic and paid media campaigns, including PPC and Meta advertising, to drive targeted traffic and generate leads.
- Optimize SEO and content strategy: Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and visibility.
- Manage organic social media: Develop and maintain a consistent social media presence across various platforms, creating engaging content and building a strong online community.
- Create and manage assets: Oversee the development and management of digital assets, such as graphics, videos, and blog posts.
- Develop and execute email marketing campaigns: Create targeted email marketing campaigns to nurture leads, engage with existing patients, and promote orthodontic services.
- Manage website: Manage a network of clinic websites. Ensure websites are up-to-date, user-friendly, and optimized for both desktop and mobile devices.
- Implement CRM automations: Utilize CRM software to automate marketing processes, personalize communications, and track customer interactions.
- Analyze and report on performance: Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- Minimum of 3-5 years of experience in digital marketing
- Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
- Excellent analytical skills and ability to interpret data
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
Additional Skills (Preferred):
- Experience in the healthcare or dental industry is an asset
This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply.
About Canadian Dental Services
Canadian Dental Services is dedicated to partnering with dentists across Canada to drive professional improvement, increase clinical excellence, enhance the patient experience and improve practice performance. We do this by providing best in class support to dentists and their in-office teams, enabling high quality patient care and industry leading customer service.
We’re the only ones in Canada who have been dedicated to helping dentists for over 20 years, with a deep understanding of what works and what doesn’t work inside a dental practice.
About the role
Role Summary
The Digital Marketing Specialist will play a pivotal role in driving the growth and success of Canadian Dental Services & Davis Orthodontics. This individual will be responsible for developing and executing effective digital marketing strategies to attract new patients, enhance brand awareness, and improve patient engagement.
This is a full-time in-office position based at our Yonge & Bloor location in Toronto.
Key Responsibilities:
- Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with the overall business objectives of CDS - Davis.
- Oversee organic and paid media: Manage organic and paid media campaigns, including PPC and Meta advertising, to drive targeted traffic and generate leads.
- Optimize SEO and content strategy: Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and visibility.
- Manage organic social media: Develop and maintain a consistent social media presence across various platforms, creating engaging content and building a strong online community.
- Create and manage assets: Oversee the development and management of digital assets, such as graphics, videos, and blog posts.
- Develop and execute email marketing campaigns: Create targeted email marketing campaigns to nurture leads, engage with existing patients, and promote orthodontic services.
- Manage website: Manage a network of clinic websites. Ensure websites are up-to-date, user-friendly, and optimized for both desktop and mobile devices.
- Implement CRM automations: Utilize CRM software to automate marketing processes, personalize communications, and track customer interactions.
- Analyze and report on performance: Track and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations.
Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- Minimum of 3-5 years of experience in digital marketing
- Strong understanding of SEO, PPC, social media marketing, email marketing, and content marketing
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools)
- Excellent analytical skills and ability to interpret data
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
Additional Skills (Preferred):
- Experience in the healthcare or dental industry is an asset
This is a dynamic and challenging role that offers the opportunity to contribute significantly to the growth and success of CDS - Davis Orthodontics. If you are a passionate and results-oriented digital marketing professional, we encourage you to apply.
About Canadian Dental Services
Canadian Dental Services is dedicated to partnering with dentists across Canada to drive professional improvement, increase clinical excellence, enhance the patient experience and improve practice performance. We do this by providing best in class support to dentists and their in-office teams, enabling high quality patient care and industry leading customer service.
We’re the only ones in Canada who have been dedicated to helping dentists for over 20 years, with a deep understanding of what works and what doesn’t work inside a dental practice.