Who you are

• 3+ years of experience in B2B partner, channel, or product marketing, ideally in SaaS, enterprise tech, or AI
• Strong track record of building and executing end-to-end partner marketing programs with large technology partners (hyperscalers, enterprise providers, CRM, CMS, or ecosystem leaders)
• Proven ability to craft compelling messaging and positioning that resonates across audiences
• Skilled in developing sales enablement assets and training programs to accelerate adoption and influence pipeline
• Data-driven and results-oriented, with experience establishing performance frameworks for co-marketing programs
• Collaborative and relationship-focused, with the ability to influence cross-functional teams and partner stakeholders
• Strong communication skills and a creative storyteller who can translate technical concepts into engaging narratives

What the job involves

• We are looking for an experienced Partner Marketing Manager to lead marketing programs with our most strategic partners
• This role is critical in building and executing joint go-to-market initiatives that drive pipeline growth, expand market presence, and deepen partner relationships
• As the owner of our partner marketing playbook, you’ll be responsible for developing compelling messaging and positioning, creating enablement and sales assets, and orchestrating end-to-end partner campaigns
• You’ll work cross-functionally with sales, marketing, product, and customer success to maximize the value of our partner ecosystem
• This role reports directly to the Director of Product Marketing
• Develop and own joint marketing strategies with key technology partners, aligned with shared business objectives
• Build and execute go-to-market programs, including co-branded campaigns, demand generation initiatives, industry events, and thought leadership opportunities
• Manage partner relationships, working closely with partner marketing teams to maximize visibility and impact across marketplaces and channels
• Plan and deliver integrated campaigns that showcase joint solutions, including webinars, case studies, product launches, and executive events
• Create differentiated narratives that highlight partner value propositions
• Oversee co-marketing initiatives, ensuring seamless execution and measurable results across demand-gen activities
• Create sales and enablement assets (pitch decks, one-pagers, playbooks) that help internal and partner sellers articulate joint value
• Develop training and certification programs that deepen partner teams’ understanding of our solutions
• Build advocacy by capturing and amplifying joint customer success stories
• Define KPIs and reporting frameworks to measure partner marketing effectiveness from awareness to revenue impact
• Continuously optimize campaigns based on data insights, feedback, and evolving partner priorities
• Build scalable processes and infrastructure to expand marketing programs across future partnerships

The application process

• Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us

Benefits

• Generous stock option plan
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan
• Flexible work schedule
• Digital first, fully remote with WFH budget
• In-house social worker
• Paid parental leave for Canadian and U.S. residents
• Development opportunities