Marketing Insights Specialist
Top Benefits
About the role
What we will offer you:
Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.
Competitive Compensation: We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Safety Focused: We care about you and have committed to a zero-harm workplace.
Reporting to the Customer & Market Insights Manager, the Marketing Insights Specialist is responsible for delivering regionalized customer and market insights that enable targeted, data-driven marketing strategies. This role acts as a bridge between centralized marketing functions and regional operations, ensuring that local market dynamics are reflected in campaign planning and execution. The specialist will support Residential and Small Commercial segments by translating analytics into actionable recommendations and improving campaign effectiveness.
What you’ll do:
Customer Research and Insights
- Leverage market research, profiling and customer data to inform customer growth opportunities.
- Translate centralized customer insights into actionable local marketing plans.
- Provide market-specific recommendations for campaign targeting and prioritization.
Market Intelligence
- Monitor regional market trends, competitive activity, and demand signals.
- Leverage competitive intelligence methods and tools to provide details on changes in the marketplace.
- Gather qualitative insights from local sales and operations teams to enhance centralized analysis.
Reporting & Communication
- Monitor and evaluate customer research responses and customer survey data to develop concise recommendation.
- Present findings to the Customer & Market Insights Manager and cross-functional stakeholders.
- Collaboration & Stakeholder Engagement
- Serve as a key connection point between Marketing and regional teams to ensure alignment on priorities and execution.
- Collaborate with Brand, Lead Gen, and Marketing Ops to reflect local needs in national plans and materials.
- Share insights with regional teams to guide ongoing marketing activity and performance improvement.
- Perform other related duties as assigned.
What you bring:
- Post secondary education in Marketing, Business, Communications, or related field.
- 3+ years of experience in marketing, market research, or customer insights, ideally in a regional or field-facing role.
- Strong analytical skills with ability to interpret data and apply insights to local market strategies.
- Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI); comfortable navigating multiple systems and manipulating data into clear formats.
- Experience with market research, competitive intelligence, and social listening tools (e.g., Brandwatch, Meltwater, Hootsuite).
- Skilled in collaborating with cross-functional teams and presenting insights clearly to technical and non-technical audiences.
- Excellent communication, organizational, and project management skills; able to manage multiple priorities and meet deadlines.
- Demonstrated ability to take ownership of regional marketing insights and deliver timely, actionable recommendations.
Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.
"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience."
About Superior Propane
Superior Propane is Canada's largest provider of propane and related equipment and services for commercial, agricultural, mining, oil and gas, and residential customers. Superior provides service from more than 200 strategically-located facilities and offices to efficiently serve nearly 200,000 customer locations virtually anywhere in the country. In business since 1951, Superior employs more than 1,500 people and delivers over 1.5 billion litres of propane annually.
As part of the Energy Distribution Division of Superior Plus LP, Superior provides dependable energy solutions through the procurement and delivery of a secure propane supply.
We are focused on providing technical innovations that add value to our customers, such as wireless tank level monitoring and tracking as well as online account management through mySUPERIOR.
Supérieur Propane est le plus grand fournisseur de propane, d’équipement et de services connexes du Canada destinés aux clients résidentiels et commerciaux ainsi qu’à des clients des secteurs de l’agriculture, des mines, du pétrole et du gaz. Supérieur offre des services à partir de plus de 200 installations et bureaux situés à des emplacements stratégiques afin d’offrir une prestation de services efficace à près de 200 000 emplacements de clients, pratiquement n’importe où au pays. En affaires depuis 1951, Supérieur Propane emploie plus de 1 500 personnes et livre plus de 1,5 milliard de litres de propane chaque année.
Partie intégrante de la division Services énergétiques de Superior Plus, sec, Supérieur Propane propose des solutions énergétiques fiables en fournissant et livrant un approvisionnement en propane sûr.
Nous nous concentrons à offrir des innovations techniques qui ajoutent de la valeur pour nos clients, comme la surveillance sans fil du niveau de réservoir ainsi que la gestion de compte en ligne, par le biais de notre site monSUPÉRIEUR.
Marketing Insights Specialist
Top Benefits
About the role
What we will offer you:
Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life’s challenges.
Competitive Compensation: We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Safety Focused: We care about you and have committed to a zero-harm workplace.
Reporting to the Customer & Market Insights Manager, the Marketing Insights Specialist is responsible for delivering regionalized customer and market insights that enable targeted, data-driven marketing strategies. This role acts as a bridge between centralized marketing functions and regional operations, ensuring that local market dynamics are reflected in campaign planning and execution. The specialist will support Residential and Small Commercial segments by translating analytics into actionable recommendations and improving campaign effectiveness.
What you’ll do:
Customer Research and Insights
- Leverage market research, profiling and customer data to inform customer growth opportunities.
- Translate centralized customer insights into actionable local marketing plans.
- Provide market-specific recommendations for campaign targeting and prioritization.
Market Intelligence
- Monitor regional market trends, competitive activity, and demand signals.
- Leverage competitive intelligence methods and tools to provide details on changes in the marketplace.
- Gather qualitative insights from local sales and operations teams to enhance centralized analysis.
Reporting & Communication
- Monitor and evaluate customer research responses and customer survey data to develop concise recommendation.
- Present findings to the Customer & Market Insights Manager and cross-functional stakeholders.
- Collaboration & Stakeholder Engagement
- Serve as a key connection point between Marketing and regional teams to ensure alignment on priorities and execution.
- Collaborate with Brand, Lead Gen, and Marketing Ops to reflect local needs in national plans and materials.
- Share insights with regional teams to guide ongoing marketing activity and performance improvement.
- Perform other related duties as assigned.
What you bring:
- Post secondary education in Marketing, Business, Communications, or related field.
- 3+ years of experience in marketing, market research, or customer insights, ideally in a regional or field-facing role.
- Strong analytical skills with ability to interpret data and apply insights to local market strategies.
- Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI); comfortable navigating multiple systems and manipulating data into clear formats.
- Experience with market research, competitive intelligence, and social listening tools (e.g., Brandwatch, Meltwater, Hootsuite).
- Skilled in collaborating with cross-functional teams and presenting insights clearly to technical and non-technical audiences.
- Excellent communication, organizational, and project management skills; able to manage multiple priorities and meet deadlines.
- Demonstrated ability to take ownership of regional marketing insights and deliver timely, actionable recommendations.
Superior Propane is Canada’s leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.
"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience."
About Superior Propane
Superior Propane is Canada's largest provider of propane and related equipment and services for commercial, agricultural, mining, oil and gas, and residential customers. Superior provides service from more than 200 strategically-located facilities and offices to efficiently serve nearly 200,000 customer locations virtually anywhere in the country. In business since 1951, Superior employs more than 1,500 people and delivers over 1.5 billion litres of propane annually.
As part of the Energy Distribution Division of Superior Plus LP, Superior provides dependable energy solutions through the procurement and delivery of a secure propane supply.
We are focused on providing technical innovations that add value to our customers, such as wireless tank level monitoring and tracking as well as online account management through mySUPERIOR.
Supérieur Propane est le plus grand fournisseur de propane, d’équipement et de services connexes du Canada destinés aux clients résidentiels et commerciaux ainsi qu’à des clients des secteurs de l’agriculture, des mines, du pétrole et du gaz. Supérieur offre des services à partir de plus de 200 installations et bureaux situés à des emplacements stratégiques afin d’offrir une prestation de services efficace à près de 200 000 emplacements de clients, pratiquement n’importe où au pays. En affaires depuis 1951, Supérieur Propane emploie plus de 1 500 personnes et livre plus de 1,5 milliard de litres de propane chaque année.
Partie intégrante de la division Services énergétiques de Superior Plus, sec, Supérieur Propane propose des solutions énergétiques fiables en fournissant et livrant un approvisionnement en propane sûr.
Nous nous concentrons à offrir des innovations techniques qui ajoutent de la valeur pour nos clients, comme la surveillance sans fil du niveau de réservoir ainsi que la gestion de compte en ligne, par le biais de notre site monSUPÉRIEUR.