Marketing Manager (Global Brand Commercialization) - 6 months contract
Top Benefits
About the role
About The ALDO Group Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit www.aldogroup.com .
Enjoy meaningful recognition, flexible work options, great on ‑ site perks, generous discounts, and the pride of being part of a brand that leads with people, the planet, and its partners at heart.
The Marketing Manager, reporting to the Director, will lead GTM planning and regional marketing strategy for ALDO’s key APAC (Asia Pacific region) franchise partners. This role manages brand and regional projects, gathers market insights, coordinates with agencies, and collaborates with internal teams and partners to drive brand performance across the region.
The ideal candidate is organized, analytical, solutions‑driven, diplomatic, and thrives in a dynamic, cross‑functional environment. They bring strong business acumen, digital and paid media expertise, and excellent communication skills.
Responsibilities
- Lead APAC marketing by adapting global strategies to regional needs and building seasonal/monthly marketing plans.
- Develop regional brand calendars, execution guides, and commercialization presentations.
- Liaise with franchise partners and agencies to gather plans, performance data, and market insights.
- Analyze reports to provide clear insights, recommendations, and post‑mortems for leadership.
- Maintain regular communication with partners through weekly/bi‑weekly/monthly calls.
- Build workback schedules and coordinate resources and timelines across teams.
- Ensure campaigns launch on time, align with brand guidelines, and meet business objectives.
- Conduct monthly market research to inform briefs and strategy.
- Support regional productions to ensure smooth 360 campaign rollout.
Requirements
- Bachelor’s degree in Business or Marketing.
- Excellent written and verbal communication skills
- This position requires fluency in both French and English as it involves communication with international clients and stakeholders where English is the primary language of business. (Mandarin is a strong asset).
- 5+ years of marketing experience with an international brand or retailer.
- Strong project management, marketing strategy, and media planning skills.
- Digital/e‑commerce expertise (retail experience an asset).
- Knowledge of Google Analytics and Facebook Business Manager is a plus.
- Strong analytical abilities; proficiency in Excel and PowerPoint.
- Autonomous, organized, detail‑oriented, adaptable, and able to manage multiple partners and deadlines.
- Strong relationship‑building and service‑oriented mindset.
Building a culture of belonging We firmly believe that the diversity of backgrounds, perspectives, and identities is a fundamental strength of the ALDO Group. We welcome applications from all backgrounds and are committed to providing a safe, respectful, and equitable work environment where everyone can reach their full potential and find their fit.
About ALDO Group
Founded in 1972, the ALDO Group is one of the world’s leading fashion retailers. We specialize in the design and production of quality, stylish and accessible footwear and accessories.
From our global head office based in Montreal, we operate a network of over 1,500 stores worldwide under our three signature banners: ALDO, Call It Spring and GLOBO.
Guided by a strong set of values and aiming to influence society in both fashion and social responsibility, our purpose is to create a world of love, confidence, and belonging.
We are advocates for diversity and inclusion, and for the environment. In 2018, we were the first fashion footwear and accessories company in the world to be certified climate neutral and we carry forward our sustainability journey.
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Marketing Manager (Global Brand Commercialization) - 6 months contract
Top Benefits
About the role
About The ALDO Group Specializing in stylish and accessible footwear, handbags, and accessories, the ALDO Group has been around for more than 50 years. With over 1,500 stores in more than 100 countries, we operate under two signature brands, ALDO and Call It Spring, and we are the core footwear partner for Sperry in North America. The ALDO Group is also an industry-recognized wholesale licensed partner, specializing in the design, sourcing, and distribution of fashion footwear, handbags, and accessories. Our diverse portfolio includes household brands such as ROXY, Brooks Brothers, Ted Baker, Hunter, and G.H.BASS. In addition to our head office in Montreal, the ALDO Group maintains international offices in Europe and Asia. For more information, visit www.aldogroup.com .
Enjoy meaningful recognition, flexible work options, great on ‑ site perks, generous discounts, and the pride of being part of a brand that leads with people, the planet, and its partners at heart.
The Marketing Manager, reporting to the Director, will lead GTM planning and regional marketing strategy for ALDO’s key APAC (Asia Pacific region) franchise partners. This role manages brand and regional projects, gathers market insights, coordinates with agencies, and collaborates with internal teams and partners to drive brand performance across the region.
The ideal candidate is organized, analytical, solutions‑driven, diplomatic, and thrives in a dynamic, cross‑functional environment. They bring strong business acumen, digital and paid media expertise, and excellent communication skills.
Responsibilities
- Lead APAC marketing by adapting global strategies to regional needs and building seasonal/monthly marketing plans.
- Develop regional brand calendars, execution guides, and commercialization presentations.
- Liaise with franchise partners and agencies to gather plans, performance data, and market insights.
- Analyze reports to provide clear insights, recommendations, and post‑mortems for leadership.
- Maintain regular communication with partners through weekly/bi‑weekly/monthly calls.
- Build workback schedules and coordinate resources and timelines across teams.
- Ensure campaigns launch on time, align with brand guidelines, and meet business objectives.
- Conduct monthly market research to inform briefs and strategy.
- Support regional productions to ensure smooth 360 campaign rollout.
Requirements
- Bachelor’s degree in Business or Marketing.
- Excellent written and verbal communication skills
- This position requires fluency in both French and English as it involves communication with international clients and stakeholders where English is the primary language of business. (Mandarin is a strong asset).
- 5+ years of marketing experience with an international brand or retailer.
- Strong project management, marketing strategy, and media planning skills.
- Digital/e‑commerce expertise (retail experience an asset).
- Knowledge of Google Analytics and Facebook Business Manager is a plus.
- Strong analytical abilities; proficiency in Excel and PowerPoint.
- Autonomous, organized, detail‑oriented, adaptable, and able to manage multiple partners and deadlines.
- Strong relationship‑building and service‑oriented mindset.
Building a culture of belonging We firmly believe that the diversity of backgrounds, perspectives, and identities is a fundamental strength of the ALDO Group. We welcome applications from all backgrounds and are committed to providing a safe, respectful, and equitable work environment where everyone can reach their full potential and find their fit.
About ALDO Group
Founded in 1972, the ALDO Group is one of the world’s leading fashion retailers. We specialize in the design and production of quality, stylish and accessible footwear and accessories.
From our global head office based in Montreal, we operate a network of over 1,500 stores worldwide under our three signature banners: ALDO, Call It Spring and GLOBO.
Guided by a strong set of values and aiming to influence society in both fashion and social responsibility, our purpose is to create a world of love, confidence, and belonging.
We are advocates for diversity and inclusion, and for the environment. In 2018, we were the first fashion footwear and accessories company in the world to be certified climate neutral and we carry forward our sustainability journey.