Top Benefits
About the role
About NKPR NKPR is a full-service public relations, advertising, talent, marketing, and digital agency headquartered in Toronto with offices in New York. Founded by Natasha Koifman in 2002 to fuse “stories of substance” with meaningful causes, NKPR offers integrated, 360-degree campaign solutions, spanning media relations, digital & social strategy, influencer programs, creative production, and brand consulting. The agency is known for blending lifestyle, culture, and purpose to elevate its clients’ voices and drive measurable impact.
Overview The Social Media and Content Specialist plays a key role in bringing NKPR’s and our clients’ stories to life across a range of digital platforms. This role combines creativity, strategy, and execution, turning ideas into compelling content that inspires engagement and builds community. Working collaboratively with PR and marketing teams, the Social Media and Content Specialist develops and manages content that aligns with brand objectives and drives meaningful results online.
Key Responsibilities Work on all major social media platforms (e.g., Instagram, Facebook, X, LinkedIn,TikTok, etc.) Develop, manage, and execute content calendars and write copy for social media channels (Instagram, Facebook, LinkedIn, website, blog, newsletters, etc) Create engaging and high-quality content and brand-appropriate copy, including graphics, videos, and written posts, tailored for each specific platform - with a strong eye for design and storytelling Manage real-time posting, monitoring, and community engagement (comments, DMs, mentions) Ensure the growth of social media channels and development of an engaged online audience Lead the execution of social media and newsletter campaigns, paid programs, promotions, and strategic partnerships Proactively research, recommend and, execute new and innovative social media strategies and tactics.
Qualifications 3–5 years of experience in social media copywriting and content creation for editorial or brand accounts Background in Editorial, PR, or Marketing preferred Strong writing skills with the ability to adapt tone and style to different audiences and brand objectives Highly creative thinker with proven ability to turn concepts into compelling content and campaigns Proficient in design and content creation tools (Canva, Adobe Creative Suite, or similar) In-depth knowledge of social media trends, hashtags, engagement strategies, and platform best practices Detail-oriented, organized, and able to manage multiple priorities under tight deadlines Collaborative team player with excellent communication and relationship-building skills Familiarity with Toronto’s event, marketing, and PR landscape is an asset
What We Offer Hybrid work model (4 days in-office) Open-concept, collaborative downtown workspace Professional growth and development opportunities Mentorship program Health and dental benefits Paid personal days Casual dress environment
We highly recommend sharing a professional portfolio to add to your application. NKPR values cultural diversity in the workplace and is committed to equity, inclusivity, and accessibility. We encourage applications from all qualified individuals.
About NKPR
Natasha Koifman created NKPR in 2002 to combine her two passions: sharing stories of substance and championing important causes. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, advertising, talent, marketing, and digital agency with offices in Toronto, Los Angeles, and New York, representing over 40 diverse national and international brands.
Recognized as one of Canada’s most powerful and innovative women in public relations, Natasha has been honoured with awards, including 3x Women’s Executive Network (WXN) Most Powerful Woman in Canada, Notable magazine, BizBash, and others. A sought-after speaker and commentator on public relations, business, marketing, popular culture, and fashion, Natasha is a member of the Forbes Business Council and a frequent contributor.
Unveiled in 2021, Natasha has also collaborated with Lanterra Developments on a 47-storey high-rise namesake condominium, Natasha the Residences, inspired by her.
Believing strongly in giving back, Natasha is the Chair of the Board of Artists for Peace and Justice in Canada and the US, and has been instrumental in raising over 32 million dollars to support the people and youth of Haiti over the last 17 years. She also supports various other charities working to improve the lives of others.
Similar Jobs
Top Benefits
About the role
About NKPR NKPR is a full-service public relations, advertising, talent, marketing, and digital agency headquartered in Toronto with offices in New York. Founded by Natasha Koifman in 2002 to fuse “stories of substance” with meaningful causes, NKPR offers integrated, 360-degree campaign solutions, spanning media relations, digital & social strategy, influencer programs, creative production, and brand consulting. The agency is known for blending lifestyle, culture, and purpose to elevate its clients’ voices and drive measurable impact.
Overview The Social Media and Content Specialist plays a key role in bringing NKPR’s and our clients’ stories to life across a range of digital platforms. This role combines creativity, strategy, and execution, turning ideas into compelling content that inspires engagement and builds community. Working collaboratively with PR and marketing teams, the Social Media and Content Specialist develops and manages content that aligns with brand objectives and drives meaningful results online.
Key Responsibilities Work on all major social media platforms (e.g., Instagram, Facebook, X, LinkedIn,TikTok, etc.) Develop, manage, and execute content calendars and write copy for social media channels (Instagram, Facebook, LinkedIn, website, blog, newsletters, etc) Create engaging and high-quality content and brand-appropriate copy, including graphics, videos, and written posts, tailored for each specific platform - with a strong eye for design and storytelling Manage real-time posting, monitoring, and community engagement (comments, DMs, mentions) Ensure the growth of social media channels and development of an engaged online audience Lead the execution of social media and newsletter campaigns, paid programs, promotions, and strategic partnerships Proactively research, recommend and, execute new and innovative social media strategies and tactics.
Qualifications 3–5 years of experience in social media copywriting and content creation for editorial or brand accounts Background in Editorial, PR, or Marketing preferred Strong writing skills with the ability to adapt tone and style to different audiences and brand objectives Highly creative thinker with proven ability to turn concepts into compelling content and campaigns Proficient in design and content creation tools (Canva, Adobe Creative Suite, or similar) In-depth knowledge of social media trends, hashtags, engagement strategies, and platform best practices Detail-oriented, organized, and able to manage multiple priorities under tight deadlines Collaborative team player with excellent communication and relationship-building skills Familiarity with Toronto’s event, marketing, and PR landscape is an asset
What We Offer Hybrid work model (4 days in-office) Open-concept, collaborative downtown workspace Professional growth and development opportunities Mentorship program Health and dental benefits Paid personal days Casual dress environment
We highly recommend sharing a professional portfolio to add to your application. NKPR values cultural diversity in the workplace and is committed to equity, inclusivity, and accessibility. We encourage applications from all qualified individuals.
About NKPR
Natasha Koifman created NKPR in 2002 to combine her two passions: sharing stories of substance and championing important causes. Under Natasha’s guidance and leadership, NKPR has established itself as a highly-regarded full-service public relations, advertising, talent, marketing, and digital agency with offices in Toronto, Los Angeles, and New York, representing over 40 diverse national and international brands.
Recognized as one of Canada’s most powerful and innovative women in public relations, Natasha has been honoured with awards, including 3x Women’s Executive Network (WXN) Most Powerful Woman in Canada, Notable magazine, BizBash, and others. A sought-after speaker and commentator on public relations, business, marketing, popular culture, and fashion, Natasha is a member of the Forbes Business Council and a frequent contributor.
Unveiled in 2021, Natasha has also collaborated with Lanterra Developments on a 47-storey high-rise namesake condominium, Natasha the Residences, inspired by her.
Believing strongly in giving back, Natasha is the Chair of the Board of Artists for Peace and Justice in Canada and the US, and has been instrumental in raising over 32 million dollars to support the people and youth of Haiti over the last 17 years. She also supports various other charities working to improve the lives of others.