Communications Officer

Position Profile

Position Type: Permanent, Full-Time

About Us

Fraser Academy (FA) is an independent school in Kitsilano, Vancouver, BC serving students in Gr. 2-12 with dyslexia and language-based learning differences through day and outreach programs. We serve a gap in the system where approximately 20% of the student population is underserved by mainstream education. The ripple effect of our programming extends beyond academics, creating meaningful social impact. While our student population has skills and strengths which are in demand in the 21st century, they are also at greater risk for mental health challenges, substance abuse, higher drop-out rates, and other risks when not adequately supported.

We are proud to be at the forefront of educational practices, providing a learner-centric environment with the most effective research-based methods to optimize personalized learning, cognitive, social and emotional development, and post-secondary opportunities setting our students up for a successful life. For more information, please visit www.fraseracademy.ca.

The Opportunity

The Communications Officer is responsible for providing professional communications support to Fraser Academy's (the day school’s) senior leadership team and administration staff and producing communications to drive school priorities and foster a strong community through recruitment, retention, internal communications, and external communications. Reporting to the Director, Marketing & Communications, and accountable to the Head of School, this role helps advance Fraser Academy’s meaningful vision of Changing Destiny by Changing Minds through exceptional communications that build the school’s brand and strengthen its reputation among key target audiences.

About You

You’re an energetic communicator who approaches every project with enthusiasm, curiosity, and heart. You’re a natural storyteller and relationship builder—comfortable mingling with students, families, and colleagues to uncover authentic stories and bring them to life with creativity and care. You’re a go-getter who’s eager to learn, committed to best practices, and driven by curiosity—always seeking new skills, fresh ideas, and innovative ways to advance the school’s story.

Responsibilities

Content Creation & Storytelling (25%)

• Write, design, and publish various print and digital content, including e-mails, website stories, social media posts, presentations, information sheets, posters, invitations, programs, brochures, handbooks, and other collateral in support of marketing and communications initiatives.

• Bring the school’s vibrant community to life by creating and curating compelling social media content that showcases enriched student experience, celebrates stories of transformation, and fosters meaningful engagement across channels.

• Regularly collect testimonials from school families, bursary recipients, alumni, donors, and other community members for use across marcom, fundraising, alumni, and Advancement initiatives.

Digital Communications & Brand Management (25%)

• Plan, create, and manage email communications in alignment with the school’s strategy, ensuring the e-blast calendar is maintained, email lists are updated, and all messages reflect brand consistency.

Serve as the school’s communications expert, ensuring all materials follow industry best practices, and provide guidance and tips to staff, faculty, and students on creating high-quality, effective communications when needed.

• Act as brand champion, ensuring all visual and written communications—including those produced by school team members outside of the MarCom team—adhere to brand guidelines, tone of voice, key messages, and maintaining the integrity of the school’s brand identity.

• Act as the content manager of the school’s website and parent portal, ensuring content is current, accurate, and engaging.

Capture, curate, and maintain the school’s digital library of photographs, videos, and assets for marketing and communications purposes, ensuring files, licensing, and consent information are well organized and easily accessible.

• Understand, track, and regularly report relevant communications KPIs, metrics, and analytics to monitor the effectiveness of campaigns, emails, social posts, website, and events.

Project & Advertising Support (20%)

Support all projects undertaken or supported by the Marketing & Communications team as directed and assigned by the Director, Marketing & Communications, such as advertising campaigns, website improvements, social media strategy, photo and video shoots, and others as required.

• Support the coordination of print and digital advertising campaigns by assisting with planning, copywriting, image sourcing, asset trafficking, and vendor communications, as well as reviewing monthly performance reports and pulling data to support marketing reporting or analyses as required.

Community & Event Support (20%)

Maintain the Fraser Academy public calendar by updating key dates and ensuring timely changes, liaising with the Deputy Head of School and other school staff to confirm public dates, maintain awareness of relevant internal calendars, and flag potential conflicts between public and internal dates to the Deputy Head as necessary. This also includes acting as the designated backup responsible for maintaining internal calendars in the absence of the primary staff.

• Support school events, e.g. Open Houses, staff meetings, Fraser Academy Parent Community initiatives, information sessions, alumni events, and more, by ensuring presentations are ready, A/V needs are coordinated with IT, and venues are set up to reflect FA at its best. This also includes preparing and displaying appropriate collateral, offering a warm and welcoming presence for guests, and providing speaking notes as needed.

Strategic & Operational Support (10%)

Lead weekly meetings with the Head of School and Director of Enrollment to proactively support recruitment and retention efforts, provide updates on marketing and communications activities, and seek input and guidance on current activities and projects.

• Liaise with the Director of MarCom in maintaining and updating the school’s crisis communications plan, ensuring that all protocols, procedures, roles, channels, and documentation are current and ready for immediate deployment.

Core Competencies & Skills

• Excellent verbal and written communication skills

• Creativity and passion for engaging content that captures attention, tells a compelling story, and helps the brand stand out

• Brings a professional, service-driven approach to all projects and tasks

• Highly organized and detail-oriented; an effective multitasker

• Excellent interpersonal skills, with a natural ability for diplomacy, tact, and discretion, consistently exercising sound judgment

• Ability to be self-directed and proactive, as well as work collaboratively across teams

• A high level of proficiency in working within Google Drive and Microsoft Office applications

• Competence in graphic production softwares (e.g. Adobe Creative Suite, Google Slides, Canva), website CMS tools (Wordpress), email marketing softwares (Campaign Monitor), and basic HTML

• Strong aptitude for technology, with the ability to quickly learn and adapt to new tools and systems

• Experience using Student Information Systems (e.g. Blackbaud) an asset

• Photography or videography experience an asset

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Communications, or a relevant field

• At least 3+ years of experience in a similar role, preferably in an independent school, or education or non-profit setting

• Demonstrated experience producing compelling digital and print content that reflect industry best practices

• Experience juggling multiple requests with professionalism in a busy environment while consistently delivering high quality work on deadline

• Demonstrated discipline in upholding high communication standards, including adherence to editorial style guides, brand guidelines, and organized content and asset management practices.

Compensation & Benefits

The salary range for the position is $55,000 to $70,000. This position requires in-person attendance five days a week. FA offers an inspiring, supportive, and flexible environment, with competitive benefits including (but not limited to) extended health and dental coverage, access to an HCSA, group RRSP with significant employer matching contribution, individual annual meetings on retirement planning, generous vacation and other time-off, and tuition reduction for children of staff (who successfully apply and enroll at FA).

Application

To apply, please submit your resume and cover letter directly through the Fraser Academy Careers page https://fraseracademy.ca/careers/ by November 21, 2025. Please address the cover letter to Adriana Linoh, Director, Marketing & Communications. You are encouraged to enclose a portfolio of writing samples and marketing collateral to help your application stand out. Applications will be reviewed on an ongoing basis until the posting closes. Please note that screening and first-round interviews may commence before the deadline, as strong applications are received. Only shortlisted candidates will be contacted.