250 Yonge Street Toronto Ontario,M5B 2L7

The AIR MILES Reward Program (soon to be Blue Rewards) is one of Canada’s most recognized loyalty programs, with millions of active collector accounts. AIR MILES collectors earn Reward Miles at more than 400 leading brands across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO).

Position Overview:
AIR MILES is growing and changing the loyalty landscape in Canada! Over the past year, we have onboarded dozens of new brands, expanded our Card-Linked Offer platform, enabled Miles-earning through receipt-scan, launched a new Commerce Media Network (AMP Media), and much more! To continue to drive growth of the AIR MILES Reward Program, the Business Development team is charged with creating new partnership models and leading the full sales cycle for new Partners.

The Lead, Media Sales is a leader who will drive the growth of our in-house Commerce Media
Network. These media services and
solutions are a top strategic priority for the AIR MILES Reward Program, already demonstrating value to
participating Advertisers and poised for scalable growth over the next 3 years.

We’re seeking a senior business development leader with an entrepreneurial mindset and a strong record of building and scaling growth businesses. In this highly visible role, you will lead the commercial expansion of AIR MILES’ strategic Media solutions, shaping how these offerings are taken to market and adopted by partners.

This is a player-coach role that combines executive-level selling with the opportunity to build, lead, and evolve a high-performing team as the business scales. The successful candidate will bring deep functional expertise, a proven ability to deliver sustained revenue growth, and the leadership presence required to influence senior stakeholders, foster strong cross-functional collaboration, and drive results in a dynamic, fast-moving environment.

Responsibilities:

Strategy

• Own the enterprise Media sales strategy for AMP Media services, defining the solution positioning to drive scalable, profitable growth
• Assess target industries and brands to develop market intelligence, estimate the potential value, and ensure solutions are aligned with partner objectives.
• Establish scalable demand and pipeline strategy, including strategic partnerships, agency engagement models, and top-of-funnel growth engines that support sustained revenue expansion.
• Contribute to the 5-year vision and annual plan to obtain EC alignment on the direction and secure investment and resource requirements.
• Anticipate and respond to shifts in the commerce media, digital advertising, and data landscape, ensuring AMP Media maintains a differentiated and competitive market position.
• Contribute to the ongoing ad product strategy and technology evolution through the identification of growth opportunities based on the needs of the Media industry.
• Support additional/organic growth opportunities by providing subject matter expertise to the Business Development and Client Success and Partnerships teams.

Sales

• Own the Media Services revenue strategy, delivering against annual and multi-year growth targets while ensuring predictability, scalability, and profitability.
• Lead brand-level selling activities across Canada for key prospects across brands and agencies, mostly new first-time participants.
• Effectively communicate key value proposition to inspire Partners to pursue new ad product offerings (e.g., on site display, video, social, email)
• Design pitches tailored to client needs, objectives, and pain points (including pricing structure, audience segments, creative suggestions)
• Develop, implement, and continue to evolve a robust sales management process.
• Drive achievement of quarterly and annual revenue targets, balancing new partner acquisition with expansion and renewal of existing relationships.
• Manage a sales pipeline to ensure forecasting accuracy and delivery of quarterly goals.
• Convene senior leaders across the business to participate in the sales process as required, aligned to the overarching narrative developed.
• Foster relationships and bring opportunities to closure by negotiating contracts and supporting renewals/transitions from pilot, as required.

Team Management

• Manage, coach, and develop a high-performing team that scales based on demand.
• Attract, develop, and retain top talent, building leadership depth and succession plans to support sustained scale and continuity.
• Establish performance management and incentive frameworks that drive accountability, collaboration, and results in line with revenue and enterprise objectives.

Qualifications:

• Eight-plus years of experience in a digital media/digital advertising role, with revenue targets

• Experience in retail, e-commerce, and CPG industries; previous experience with a retail media network preferred.

• Experience in proactively selling or buying cross-platform digital marketing solutions such as display advertising, search, and programmatic capabilities.

• Expertise in both new sales and account management and strategy roles within professional services/technology companies/consulting firms, global CPG companies and/or digital agencies.

• Proven sales record for selling Media, Data, Consulting and Loyalty programs.

• Experience reaching and exceeding sales revenue goals.

• Expert at mapping accounts, research, and creating plans for agency, mid-market, and tier 1+2 enterprises.

• Very strong experience with sophisticated, multi-product environments.

• Proven success building and leading people teams, as well as building/running sophisticated business processes across multiple internal teams, in a high growth environment.

• Working knowledge of ad technology stacks and programmatic implementation processes

• Strong knowledge of marketing technologies and tools (web analytics, tag management, ad servers, attribution).

• Demonstrable knowledge of the online advertising, retail/ecommerce and CPG industries

• Ability to prioritize, work in coordination with and collaborate with cross-functional teams in a fast-paced environment to produce positive results.

• Success at balancing speed needed in a start-up with the collaboration required in large cross-functional organization

• Possess superior interpersonal, verbal and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships

• Self-driven and highly motivated to provide outstanding service and optimal performance of campaigns for all clients.

• Demonstrated strategic and analytical sales approach, with the ability to navigate ambiguity and manage multiple priorities.

• Ability to build and execute against a long-term sales strategy

• Takes charge and capitalizes on opportunities.

Salary:

$121,600.00 - $211,800.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.