As a Strategy Director at Critical Mass, you'll be a key leader on a strategic, high-growth account, partnering with creative, media, and account teams to drive innovative, high-impact work. With a deep understanding of B2B marketing, business strategy, and technology trends, you'll help shape strategic solutions that solve our client's biggest challenges during a critical period of growth and evolution. Reporting directly to the Senior Strategy Leader, you'll play a critical leadership role supporting the strategic direction of work across multiple business units and product platforms.

You Will

• Lead strategic work across multiple workstreams, balancing big-picture strategic thinking with a bias for action and execution
• Develop and own the strategic narrative across brand campaigns, messaging platforms, and digital experience initiatives, working with clients to build a multi-year (5-10 year) marketing platform vision
• Create compelling strategic assets including messaging guides, audience personas, and research frameworks that inform both client strategy and internal creative development
• Partner with client leadership to understand business models, competitive positioning, and evolving market dynamics—uncovering strategic needs even before the client recognizes them
• Identify emerging industry trends, particularly in technology and AI, providing strategic POV on their impact to the client's brand positioning and customer engagement strategies
• Facilitate strategic workshops and working sessions with large, cross-functional client teams and internal agency stakeholders to align on strategy and creative direction
• Mentor and provide career guidance to junior strategists, supporting both their professional development and delivery on client work
• Manage complex client relationships serving as a trusted strategic advisor to client marketing leadership
• Collaborate across disciplines (creative, media, marketing science, research, project delivery) to ensure strategic alignment and seamless execution
• Adapt quickly to shifting priorities and emerging opportunities within a fast-moving, highly competitive industry landscape

You Have

• 6+ years of experience in integrated strategy and campaign development, with proven ability to communicate complex ideas clearly and adapt to evolving business needs
• 2+ years in a senior strategic role, demonstrating success managing sophisticated client relationships and leading cross-functional teams
• Expertise in B2B marketing strategy and deep understanding of enterprise marketing platforms, tools, and ecosystems
• Breadth of knowledge across multiple marketing disciplines (brand strategy, digital marketing, web/digital experience, and ideally some exposure to performance marketing or marketing analytics)
• Exceptional client management skills, with the ability to navigate organizational complexity, manage senior-level relationships, and identify unarticulated client needs
• Strong facilitation and workshop leadership skills—comfortable developing and leading strategy sessions and collaborative working sessions with large teams
• Demonstrated ability to move fluidly between strategic thinking and tactical execution, equally comfortable in big-picture planning and rolling up your sleeves to get work done
• A talent for simplifying complex ideas, uncovering insights, and synthesizing diverse information into clear strategic recommendations
• Strong analytical and critical thinking skills with a data-driven approach to strategy and decision-making
• Curiosity about business strategy, emerging technology trends (particularly AI), and how they intersect with marketing and brand strategy
• Experience managing multiple concurrent projects with tight timelines and competing priorities
• Bonus*if you have experience collaborating with performance marketing teams or working in highly technical/platform-driven client environments

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, and sick days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$120,000—$150,000 CAD

*Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.* The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. *If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html

If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacion\_consumidor/consejos\_practicos.aspx*