Company Description

Join the journey!

Our mission is to be the preferred airline of our customers and our team. Open-mindedness, concern for others, intelligence at work, and above all, a good dose of fun allow us to achieve great things every day. Our commitment has earned us the title of best leisure airline in the world several times, and this is just the beginning. Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in modern and inspiring work environments.

Job Description

In collaboration with the Chief, Public Relations, the specialist contributes to the implementation of the company’s public relations and influencer marketing strategy to elevate the Air Transat and Transat brands.

Responsibilities

• Support the implementation of the public relations and influencer marketing strategy aligned with organizational objectives.
• Contribute to the planning and optimization of the editorial calendar for Air Transat and Transat.
• Coordinate and execute media relations initiatives: media list management, press release distribution, interview coordination.
• Draft media materials, including press releases and media communications.
• Monitor industry trends and current events to support timely and relevant communications.
• Implement influencer marketing campaigns, including creator research, brief development, contract coordination and results tracking.
• Support promotional initiatives such as event activations, media coverage and product launches.
• Produce and share weekly and monthly performance reports aligned with key success indicators (KPIs).

Qualifications

• University degree in communications, marketing, or any combination of training and experience considered equivalent.
• Minimum of 5 years of experience in public relations, communications or a related field.
• Strong knowledge of Canadian media and the creator/content ecosystem.
• Excellent writing skills with the ability to adapt content to various audiences.
• Strong organizational skills, autonomy, sound judgment and ability to work collaboratively.
• Competence in time management and handling urgent priorities.
• Knowledge of the travel industry (an asset).
• Oral and written fluency in French and English*

A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally. Additional Information

Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.