Job Description Build the Future with Us Are you passionate about advisor and client experience, and eager to help achieve iA Financial Group’s ambition of becoming the financial industry leader in combining human and digital experiences? This is your opportunity to make an impact! By joining our team as a UX Researcher – User Experience Advisor, you will have the opportunity to leverage your passion for UX research and design to help shape the tools used by insurance and savings advisors, improving the user experience while supporting business performance. In this cross-functional role, you will collaborate with and influence multiple teams across the Individual Insurance, Savings and Retirement business line.

What You Will Accomplish with Us As a UX Researcher – User Experience Advisor, you will play a key role in defining digital experiences while supporting the implementation and evolution of the user research practice within the Advisor and Client Experience Strategy team for Individual Insurance, Savings and Retirement. Establish, manage and continuously evolve a structured user research practice, including participant recruitment, research planning, facilitation of research activities, analysis of findings, and development of recommendations. Partner with stakeholders to define research needs and objectives, and plan and conduct both generative (discovery) and evaluative research in close collaboration with UX designers, digital experience strategists and advisors, and business teams. Apply a variety of research methods, including user interviews, usability testing, surveys, card sorting, tree testing, A/B testing, experimentation, field observations, and focus groups. Analyze qualitative and quantitative data to develop meaningful, actionable recommendations. Communicate research findings to influence decision-making, guide design strategies, and contribute to the creation and maintenance of a user knowledge repository. Contribute to the implementation, maintenance, and monitoring of a digital analytics dashboard, while integrating emerging trends, best practices, and tools related to user research and user experience (UX). Participate in UX design activities, including ideation workshops, user journey mapping, low-fidelity wireframing, and prototyping.

What Could Accelerate Your Success in This Role We're looking for someone who: Is recognized for their ability to independently lead end-to-end user research initiatives, their expertise in both qualitative and quantitative UX research methods, and their knowledge of digital analytics tools. Stands out for their strong analytical, organizational, and synthesis skills, with the ability to translate complex data into clear and actionable recommendations. Demonstrates excellent collaboration skills in multidisciplinary teams, along with strong communication and stakeholder influence abilities. Is known for their autonomy, proactivity, and initiative, as well as their understanding of UX design principles, including accessibility, usability heuristics, information architecture, user-centered design, user journeys, prototyping, and usability testing. Has a minimum of five (5) years of experience in qualitative and quantitative UX research, ideally in a B2B or B2B2C environment involving digital tools designed for professionals, such as portals, internal tools, transactional platforms, or other case management solutions. Experience in the financial services industry, particularly in insurance or savings, is considered an asset. Has an intermediate level of English proficiency, as the role involves conducting user testing with English-speaking brokers, agents, and participants who are unilingual English speakers on a regular basis, several times per week.

Why you’ll love working with us A work environment where learning and development merge with a collective pursuit of excellence; A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed; The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces; Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more!

Apply now and get ahead of your career, where your talent really belongs!

Still unsure about applying? At iA, we believe in potential and value diverse experiences. If this role inspires you, go ahead and apply – your place might be with us, and we want to get to know you! Location(s) Quebec / 1080, Grande Allee West Other Possible Location(s) Montreal / 1981 McGill College Avenue Company iA Financial Group Posting End Date 2026-07-02 Company Overview iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto Our Commitment to Diversity and Inclusion At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes. Want to join the iA family, but there’s no job openings right now that match your profile? Let us know you’re interested!