AMI Attachments is a leading North American manufacturer of attachments for excavators, backhoes, wheel loaders, and other heavy construction equipment. Headquartered in Hawkesville, Ontario, we proudly design and build reliable, high-quality products that are trusted by dealers and contractors across Canada and the United States. AMI is recognized for our commitment to innovation, quality, and customer satisfaction.

Role Description

The Marketing Manager is responsible for leading the planning, coordination, and execution of all marketing initiatives at AMI Attachments. This role ensures that marketing efforts effectively support the company’s strategic objectives, including brand visibility, customer engagement, and event execution.

The Marketing Manager is accountable for developing and maintaining brand consistency, managing internal and external resources, coordinating events and tradeshows, and measuring the effectiveness of marketing activities to drive continuous improvement. This role requires strong project management, communication, and leadership skills, as well as the ability to balance strategic planning with hands-on execution.

KEY RESPONSIBILITIES:

• Develop and execute an integrated marketing strategy aligned with company goals and growth targets

• Oversee and manage all marketing campaigns, product promotions, digital outreach, and brand positioning efforts

• Lead the development of marketing content including website updates, brochures, videos, email campaigns, and social media

• Collaborate with internal teams to support product launches, tradeshows, and dealer engagement initiatives

• Monitor and report on marketing KPIs, lead generation effectiveness, and campaign ROI

• Guide and mentor the Event and Marketing Coordinator, ensuring seamless planning and execution of company events, tradeshows, and internal communications

• Manage external marketing partners (agencies, designers, printers) and ensure projects meet brand standards and deadlines

• Conduct market research and competitive analysis to inform strategy and positioning

• Manage marketing budgets, timelines, and resource allocation

• Uphold and evolve the AMI brand identity across all communication channels

• Support internal communication efforts to align employees with company values and direction

QUALIFICATIONS & SKILLS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field

• 3–5+ years of marketing experience, with at least 1–2 years in a leadership or management role

• Proven ability to plan and execute marketing campaigns with measurable results

• Strong understanding of B2B marketing, digital tools, and content development

• Experience with CRM and marketing automation platforms is an asset

• Excellent communication, project management, and organizational skills

• Creative mindset with an eye for detail and brand consistency

• Previous experience working in a manufacturing or industrial sector is a strong asset

WORKING CONDITIONS

• Full-time, Monday to Friday
• Occasional travel required for tradeshows, events, and site visits
• Hybrid work schedule may be considered in agreement with the Senior Director Strategy and People