Contract Length: 13-18 months (potential for extension)

Start Date: May 15

Location: Burlington - Hybrid

Overview

The Evolve Agency Group is an independent, full-service marketing and advertising agency built on long-term relationships, clear standards, and trust in our people. We partner with brands such as Toyota, Sofina Foods, Ocean Spray, Lindt, and Source for Sports, delivering work grounded in clarity, collaboration, and accountability.

Role Summary

We are seeking an experienced Social Media Director for a maternity leave coverage period. This role will lead organic social strategy, content, and execution across key accounts, acting as the senior social lead in partnership with account, creative, media, and client teams.

This is a hands-on leadership role requiring both strategic thinking and executional oversight. The ideal candidate brings strong experience in budgets, scoping, and resourcing, and can identify opportunities, flag gaps, and shape recommendations that align with business goals and available resources.

Key Responsibilities

Strategic Leadership

• Lead social-first strategy across key programs and campaigns

• Ensure alignment with broader brand, creative, and business objectives

• Identify opportunities and contribute to recommendations that align with budget, resources, and goals

Client Leadership

• Act as the senior social lead in client-facing conversations

• Present strategies, recommendations, and performance

• Manage expectations around scope, timelines, and resourcing

• Clearly articulate what is achievable within budget and where additional support is needed

Team & Collaboration

• Lead and guide social team members

• Partner with account and creative teams for integrated execution

• Support prioritization and maintain team alignment

Content Oversight & Content Creation

• Oversee content calendars and social production from pre-production through post-production

• Actively support content development, including ideation, shoot planning, and on-set direction as needed

• Participate in key shoot days and provide guidance during production

• Review and approve content across formats, ensuring quality and platform relevance

• Ensure timely, on-strategy delivery

Performance

• Analyze performance and provide actionable insights

• Optimize content and strategies based on results

Resourcing & Operations

• Lead social scoping and budget conversations with account teams

• Maintain visibility into scope, hours, and production needs

• Identify gaps and recommend solutions proactively

• Support estimation of effort for content and campaigns

Business Growth

• Identify opportunities to expand social support across accounts

• Contribute to proposals and recommendations for new initiatives

• Bring forward practical, budget-conscious solutions

Qualifications

• 6–10+ years of experience in social media with leadership experience

• Agency experience preferred

• Strong client management and presentation skills

• Deep understanding of key social platforms

• Experience with content production and influencer collaborations

• Ability to balance strategy, execution, and resourcing

• Experience with scoping, budgets, and identifying opportunities

Success Looks Like

• Seamless continuity of social leadership

• Strong client confidence and communication

• High-quality work delivered on time

• Clear team direction and support

• Proactive problem-solving and opportunity identification

Work Model

• Hybrid (3 days in-office: Tues–Thurs)

• Burlington or Markham

• Standard working hours: 9:00am - 5:00pm (Mon-Friday)

Show us your work

Please include:

• A portfolio, website, or Google Drive link showcasing your social media work

• Examples of social accounts you’ve managed (brand or agency)

• Short-form video examples (Reels, TikToks, Shorts), including any you’ve edited or directed

• Examples where you contributed to strategy, ideation, execution, or performance optimization

• (Optional) Your personal TikTok or Instagram handle, if you create content yourself

We’re excited to see work that demonstrates a strong understanding of social-first thinking, platform nuance, and why content performs.

We thank all candidates for their interest, however only those selected for interview will be contacted.