Job Title: Sales Manager

Location: Bolivar Creek, 10928 132nd Street, Surrey, BC V3T 0R3
Reports To: General Manager and Senior Director of Brand Communications & Marketing

About Park Place Seniors Living

Park Place Seniors Living is committed to creating vibrant communities where seniors can thrive. At Bolivar Creek, we offer an exceptional independent living experience in a welcoming environment.

Position Summary

The Sales Manager’s primary responsibility is to fill our independent living community by increasing occupancy. This role focuses on generating leads, converting inquiries into move-ins, and building strong relationships with prospective residents and their families. Success in this position means achieving and maintaining full occupancy through proactive sales strategies and exceptional customer engagement.

Key Responsibilities

• Drive Occupancy:

  • Develop and execute a comprehensive sales plan to achieve full occupancy.
  • Maintain a strong pipeline of qualified prospects and track conversion rates.

• Lead Management:

  • Respond promptly to inquiries and schedule tours for prospective residents and families.
  • Deliver compelling tours and presentations that highlight the benefits of living at Bolivar Creek.
  • Follow up consistently to close sales and secure move-ins.

• Community Outreach:

  • Build and maintain relationships with referral sources, healthcare professionals, and local organizations.
  • Represent Bolivar Creek at community events and networking opportunities to generate leads.

• Marketing Collaboration:

  • Work closely with the Senior Director of Brand Communications & Marketing to align campaigns with occupancy goals.
  • Provide feedback on marketing initiatives to maximize lead generation and conversion.

• Resident Experience:

  • Ensure a smooth and positive transition for new residents from inquiry to move-in.
  • Act as a trusted advisor to families during the decision-making process.

Qualifications

• Proven success in sales, preferably in senior living, hospitality, or real estate.
• Strong communication and relationship-building skills.
• Highly motivated and goal-driven with a track record of meeting or exceeding occupancy targets.
• Familiarity with CRM systems and Microsoft Office Suite.
• Knowledge of the senior living industry and local market is an asset.

Why Join Us?

• Be part of a caring, values-driven organization.
• Competitive compensation and benefits package.
• Opportunity to make a meaningful impact by helping seniors find their ideal home.

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