About the role
Job Description
What is the opportunity?
The Senior Manager, Merchant Marketing leads brand and campaign strategy for merchant marketing within Cards & Loyalty. In this role, you'll drive strategic initiatives while helping the team rethink how we support our strategic partnerships and deliver transformational impact across the business.
What Will You Do?
- Lead strategic initiatives that redefine merchant marketing and strengthen how we engage our strategic partnerships
- Develop and execute innovative campaign strategies that amplify merchant value and partnership differentiation
- Build trusted and collaborative relationships with internal stakeholders and external partners to drive strategic alignment
- Manage multiple concurrent strategic projects while maintaining operational excellence and timeline accountability
- Share insights and expertise with colleagues and peers to ensure strategic consistency and drive organizational learning
- Partner closely with cross-functional teams to explore new approaches and opportunities for merchant and partnership growth
- Execute analysis and reporting to inform strategic recommendations and guide future merchant marketing strategies
- Support partner activations and initiatives to strengthen partnership awareness and partnership momentum
What Do You Need to Succeed?
Must-have
- University Degree; Marketing, Business, or related field
- 7+ years of marketing experience, with demonstrated success in merchant or brand strategy
- Proven ability to manage multiple complex projects simultaneously in a fast-paced environment
- Strong strategic thinking with ability to see the bigger picture while executing tactically
- Experience developing and delivering business cases and creative strategies
- Excellent project and time management skills with strong organizational abilities
- Demonstrated success building and maintaining strong cross-functional relationships
- Comfort with ambiguity and ability to thrive in evolving environments
Nice-to-Have
- Bilingual French & English
- Previous experience in credit card or loyalty marketing
- Track record of driving merchant marketing innovation and transformation
What's In It For You?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Opportunity to shape the future of merchant marketing strategy within Cards & Loyalty
- Leaders invested in your development and growth
- Dynamic, collaborative, and innovative team environment
- Challenging work that makes a tangible impact on the business
Job Skills
Brand Management, Brand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, External Partners, Industry Knowledge, Internal Stakeholders, Long Term Planning, Marketing, Marketing Activities, Product Services, Relationship Building, Strategic Initiative, Taking Initiative
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2026-05-15
Application Deadline:
2026-05-29
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
Not the right fit? Search for Manager, Merchant Marketing jobs in Toronto, ON
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Similar Jobs
About the role
Job Description
What is the opportunity?
The Senior Manager, Merchant Marketing leads brand and campaign strategy for merchant marketing within Cards & Loyalty. In this role, you'll drive strategic initiatives while helping the team rethink how we support our strategic partnerships and deliver transformational impact across the business.
What Will You Do?
- Lead strategic initiatives that redefine merchant marketing and strengthen how we engage our strategic partnerships
- Develop and execute innovative campaign strategies that amplify merchant value and partnership differentiation
- Build trusted and collaborative relationships with internal stakeholders and external partners to drive strategic alignment
- Manage multiple concurrent strategic projects while maintaining operational excellence and timeline accountability
- Share insights and expertise with colleagues and peers to ensure strategic consistency and drive organizational learning
- Partner closely with cross-functional teams to explore new approaches and opportunities for merchant and partnership growth
- Execute analysis and reporting to inform strategic recommendations and guide future merchant marketing strategies
- Support partner activations and initiatives to strengthen partnership awareness and partnership momentum
What Do You Need to Succeed?
Must-have
- University Degree; Marketing, Business, or related field
- 7+ years of marketing experience, with demonstrated success in merchant or brand strategy
- Proven ability to manage multiple complex projects simultaneously in a fast-paced environment
- Strong strategic thinking with ability to see the bigger picture while executing tactically
- Experience developing and delivering business cases and creative strategies
- Excellent project and time management skills with strong organizational abilities
- Demonstrated success building and maintaining strong cross-functional relationships
- Comfort with ambiguity and ability to thrive in evolving environments
Nice-to-Have
- Bilingual French & English
- Previous experience in credit card or loyalty marketing
- Track record of driving merchant marketing innovation and transformation
What's In It For You?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Opportunity to shape the future of merchant marketing strategy within Cards & Loyalty
- Leaders invested in your development and growth
- Dynamic, collaborative, and innovative team environment
- Challenging work that makes a tangible impact on the business
Job Skills
Brand Management, Brand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, External Partners, Industry Knowledge, Internal Stakeholders, Long Term Planning, Marketing, Marketing Activities, Product Services, Relationship Building, Strategic Initiative, Taking Initiative
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2026-05-15
Application Deadline:
2026-05-29
Note**:** Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Our Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
Not the right fit? Search for Manager, Merchant Marketing jobs in Toronto, ON
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.